Powepoint presentation by Girdhar Arora for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010.

1. Websites that do business.
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Developing Websites and Web Software
In a Connected World
By
Girdhar Arora
Epsilonium Systems, Inc.

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Agenda
• About Epsilonium
– Our work
– Our history
– Our process
– Our services
– Our vision
• Global Software Development
– Challenges
– Critical Success Factors
– How we do it?
• Questions

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Our Company
Epsilonium designs and develops web sites and e-business
applications. Our solutions are:
•Innovative
•Customer-centric
•Technologically sophisticated
•Professionally designed user interfaces
•Focused on e-business objectives
•Offices in AZ, CT, and India

4. Websites that do business.
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Our History
• Established in 2001
• Developed a wide variety of web sites, and web-
based applications for a broad set of clients
• Significant customer and revenue growth rate
• Transition from a web design firm to a
diversified Internet services company
• Consistently profitable and stable

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What we do: We are all about E-business!
• Online Strategy and Branding
• Website Development
• Web & Mobile Application Development
• Development Outsourcing
• Usability Testing and Interface Development
• Online Advertising and Marketing
• Search Engine Marketing
• Permission Based Email Marketing
• Website Enterprise Hosting
• Post-deployment Product Life-cycle Support

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Our Process: The IDEAL Model

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Our Vision: Real-Time Enterprise
The Real-time Enterprise is a customer-driven
extended enterprise that integrates
• Data
• Applications and
• Workflow
into custom business processes.
In a real-time enterprise, there are no "information
silos", nor is there a lag in information flow.

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The Evolution of Customer Fulfillment
Activity Level 1: Inform Level 2: Automate Level 3: Integrate Level 4: Reinvent
Product Information is
available online, but
orders are processed
manually
Standard products are
sold online through
catalog with standard
pricing
Customized selling -
rules based
configuration,
personalization, cross-
selling, and up-selling
Customized ordering
for complex products.
Cross-selling includes
adaptive offerings that
combine partners'
products
Lead times are
manually calculated
Lead times are based
on internal constraints,
updated in batch mode
Real-time availability-to-
promise based on
enterprise constraints
Availability-to-promise
based on internal as
well as partner
constraints in real-time
Multiple conflicting
internal forecasts
Forecasts are unified
at highest levels -
division, product,
geography
Integrated forecasts at
all levels of aggregation
Integrated real-time
forecasts throughout
value network
Manual inputs to
forecasts and manual
communication of
forecasts
Forecasts are available
to partners in batch
mode
Forecasts incorporate
partner performance
and constraints
Collaborative
forecasting with key
partners and
customers
Taking
Customer
Orders
Forecasting
Customer
Demand

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The Evolution of Customer Fulfillment
Activity Level 1: Inform Level 2: Automate Level 3: Integrate Level 4: Reinvent
Product information
and specifications are
online, but no process
visibility for suppliers
Inventory, demand and
production plans are
communicated via the
Net
Complete visibility of
production, inventory,
and forecasts to
suppliers
Muliple integrated
channels - private,
public, consortia
exchanges
Production or inventory
status communicated
manually or through
EDI
Limited process
access for suppliers
Integrated and
collaborative planning
with key suppliers
Creation of dynamic
supplier webs
assembled in real time
for specific customers
Inventory is pushed to
channel without
visibility of demand
Automated information
on shipment and
inventories
Integrated internet
based Partner
Relationship
Management System
Global trading partner
collaboration to
optimize logistics
system
Product and pricing
information is pushed
to channel
Regional warehouses
with links to customers
to fulfill regional
demand
Complete visibility of
production, inventory,
and ATP to partners
Creation of new points
of presence for
delivery and fulfillment
by leveraging reseller
real estate assets
Managing
Supplier
Relations
Managing
Reseller
Relations

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Web Application Examples
• Social Networks
• Custom E-Commerce Systems
• Association Management Systems
• Fund-raising Systems
• Online Games & Marketing Contests
• Reseller Management Systems
• Email Marketing Systems
• Inventory Management Systems

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Challenges in Global Development
• Misunderstood processes or mismatched processes
between teams can lead to mistakes in work transfer,
increased rework, and decreased productivity.
– Productivity can drop up to 50 percent, with rework two to five
times greater than for a collocated project.
• Communication issues can lead to misunderstandings,
omissions, errors, and rework.
• Technical issues:
– Information and artifact sharing, software architecture.

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Challenges in Global Development
IACC, G. Arora, 3/2010
• Cultural issues, such as language barriers and
differences in work customs or communication styles,
can cause delays and affect working relationships.
• Coordinating work across multiple sites and time zones
is more time-consuming and costly than for a collocated
project.
• Visibility into and control of the development activities
at all sites can be challenging, especially when
collaborating with other companies or with teams in
different time zones.

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Critical Success Factors
• Ensure coordination and oversight.
– Understand dependencies
• Establish well-defined and consistent workflows.
– Reduce ambiguity
• Manage your inventory and information.
– Maximize stability
• Communicate, communicate, communicate.
• Establish a flexible, adaptable IT infrastructure and
architecture.

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How we do it?
• Local and Offshore Project Managers
• Regular Project Reviews
• Well-defined Project Specifications
• Project Management Tools
• State-of-the-art communication infrastructure
• Ongoing Staff Training – Best Practices
• Language & Communication Skills Training
• Continuous Improvement, Post-mortems

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Questions & Answers
IACC, G. Arora, 3/2010