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Business Service Management is Easy!
Fall Back in Love with Your Mgmt Investments



Michele Hudnall                          Tobin Isenberg
Solution Marketing Manager               Director Product Management
mhudnall@novell.com                      tisenberg@novell.com


November 17, 2010
Webinar on BrightTalk <--- Click Here!
Data Center Computing Is Changing
    Complexity is Increasing
                                                                       Intelligent Workload
                                                                               Management

                                                                    Cloud
                                                       (Public and Private)


                                          Virtualization

      Single-purpose
    Physical Systems




2   © Novell, Inc. All rights reserved.
Physical, Virtual and Cloud Utilization
    Delivers Agility – Reduces Costs – Increases Complexity




    Percent of enterprise workloads that will run in physical,
    virtual and cloud environments by 2015
    Novell estimates based on IDC and Gartner data



    Virtualized Applications are Moving to Production Now
    Cloud is being Tested and Leveraged for the Routine!
3   © Novell, Inc. All rights reserved.
Operational Challenges

                                                 Cost Reduction
                                                Efficient resource utilization
                                          Tool rationalization & Low cost options

                           Risk Mitigation
                            Proactive planning     Business            Service Impact
                                                   Drives IT            Impact avoidance
                                                                       and responsiveness
                                                  Alignment and
                       Control and                value delivered
                       Compliance                                             Technology
                 Complexity and flexibility                          Mixed, dynamic infrastructure
                                                                      Lots of management tools

                 Service Providers                                     Performance
                Trust and risk for service                          Continuous improvement
                 quality and availability




4   © Novell, Inc. All rights reserved.
Operations Today
How is IT Doing Today?
    Optimistic Report Card of a C – or D +
                                            Efficiency & Effectiveness
                                          SLA Reports        : Manual, not trusted
                                          Cost of Report     : 10 Days / month
                                          Service Value ROIs : Non-existent

                                                        Deliver


                                                          85%
                                                   of IT operations
                                                  budgets are spent
                                                   maintaining and
                          Operate                      reacting!              Control

       Performance & Availability                                            Risk & Compliance
    Downtime              : 1 – 2% Revenue                            Emergencies        : >50%of Changes
    Customer Reported     : >70%                                      Failed Changes     : >50%
    People/Process Errors : >80%                                      Automated Audits   : Non-existent

6   © Novell, Inc. All rights reserved.
Why IT Isn't Working
    Monitor Things                               Monitor in Silos         No Correlation
      –   Databases                               –   Performance         –   Creates Risk
      –   Servers                                 –   Availability        –   No View of Impact
      –   Applications                            –   Capacity            –   Costly Diagnosis
      –   Networks                                –   Traffic             –   Costly Downtime


    Performance                           Availability         Networks         Applications




7   © Novell, Inc. All rights reserved.
IT Challenges and Decisions

    •   Too Many Tools
         –   Availability, Performance
         –   Service Level, Service Monitoring
         –   Cross-over Messages - Beware
    •   Framework – Best in Breed – Open Source?
         –   Lock-in and Vendor Management
    •   Integration of Tools
         –   Build – Wait – Buy
         –   Marketecture or Technology ?
    •   Future Proofed Platform
         –   New technology, tools
         –   Merger and Acquisitions
8   © Novell, Inc. All rights reserved.
Polling Question

    Are you currently exploring cost savings with your
    management tools?
         –   Reducing and removing tools
         –   Replacing tools with Open Source tools
         –   Reducing, replacing and investing in integrated view
         –   Single framework looking for vendor provided integration




9   © Novell, Inc. All rights reserved.
What IT Requires
     Single, Consolidated View – Service Performance




     Asset Data                                                              Business KPIs




        Service Desk                       Performance   Availability   Configuration




10   © Novell, Inc. All rights reserved.
Optimizing Operations
How IT Could be Doing – in 90 Days!
       Report Card of a B+ or A-
                                             Efficiency & Effectiveness
                                      SLA Reports        : Automated, trusted, consistent
                                      Cost of Report     : Real-time and historical analysis
                                      Service Value ROIs : A+ Proactive service maturity

                                                        Deliver


                                                         65%
                                                    of IT operations
                                                     budget spent
                                                    maintaining and
                             Operate                    reacting!             Control

        Performance & Availability                                           Risk & Compliance
     Downtime              : >75% Avoided                             Emergencies          : Greatly reduced
     Customer Reported     : Minimal                                  Failed Changes       : Minimal
     People/Process Errors : Greatly reduced                          Automated Audits     : Automated, accurate

12     © Novell, Inc. All rights reserved.
Business Service Management

                                             Service
                                           Monitoring


     The practice of enabling
     IT to communicate




                                                        Turning technology to services
     service performance
                                              Service
     aligned to business                     Mapping                                     Intelligent
     objectives, while                                                                     Service
                                                                                           Model
     maintaining control
     over the infrastructure.
                                             Service
                                           Measuring




13   © Novell, Inc. All rights reserved.
Intelligent Service Model
     Many Roles – Many Views




                        DB Servers                                      Networks
                        App Servers          Order Processing           Networks
                        Web Servers
                                           Business Performance

                      Transaction Value          Inventory        Transaction Volume




14   © Novell, Inc. All rights reserved.
Intelligent Service Model
        Three “types” of Data – Many Costly Tools!




What about                                                                         What about
Security?                                                                          external
                           DB Servers                                   Networks
                                                                                   providers?
                           App Servers          Order Processing        Networks
                           Web Servers
                                              Business Performance

                         Transaction Value          Inventory
                                                                                   “How are they
“They are                                                                          performing?”
events too!”
                           Availability &      Configuration         Service
                           Performance                               Management




   15   © Novell, Inc. All rights reserved.
Commodity Monitoring
          Costly and Complex – Are you solving complexity?



   Order Processing
 Server Availability

 Network Availability
                                                   Order Processing
                                                 Application Performance

                                                 End User Response
                                                                               Order Processing
                                                                             Service Desk Tickets

                                                                             Problem Duration
                                                                                                     ?
        Availability                              Performance               Responsiveness           Capacity




   16     © Novell, Inc. All rights reserved.
Service Monitoring – Value-Add
       Reduced Costs – Best In Breed
                                             Single- Pane-of Glass-View
                           DB Servers                                          Networks
                           App Servers              Order Processing           Networks
                           Web Servers
                                                  Business Performance

                          Transaction Value             Inventory        Transaction Volume

                  Event                          Experience                 Universal
                 Manager                          Manager                  Integration



     Availability                       Performance         Responsiveness                Capacity




17     © Novell, Inc. All rights reserved.
Polling Question

     What projects are of highest priority in your organization
     today?
          –   Performance and Availability Monitoring
          –   Service Level Measuring
          –   Configuration Management / CMDB
          –   Combination of Service Monitoring and Configuration
          –   How will we manage the cloud public or private




18   © Novell, Inc. All rights reserved.
Novell Operations Center ®


     How Intelligent Service Modeling Works
                        Quality                                 Compliance                                 Communication



                                   Service                         Service                         Service
                                  Monitoring                       Mapping                        Measuring
                                                   Operational Single-Pane-Of-Glass

                                                        Intelligent Service Model
                                           DB Servers                                        Networks
          Infrastructure                   App Servers          Order Processing             Networks                  CRM
                                           Web Servers
                                                             Business Performance
                    Service                                                                                     Credit Card
                     Desk              Transaction Value               Inventory        Transaction Volume      Processing




                                  Applications

                        Management
                        Technology                   Performance
                                                                           Configuration        Security
                                                    and Availability



               Infrastructure
                                                  Physical                    Virtual                 Cloud

19   © Novell, Inc. All rights reserved.
Operations Delivering Value
Performance




                      Performance




21   © Novell, Inc. All rights reserved.
Performance




                       Performance




22   © Novell, Inc. All rights reserved.
Performance




                       Performance




23   © Novell, Inc. All rights reserved.
Performance




               Performance




24   © Novell, Inc. All rights reserved.
Performance




25   © Novell, Inc. All rights reserved.
Novell Operations Center®




       Business Service Management
26   © Novell, Inc. All rights reserved.
Summary
     Novell Operations Center provides a consolidated view
                     ®


     of the status of a business service which helps you to:
              – Understand the impact and root cause of IT issues
              – Reduce the time to identify and restore service
              – Prioritize effort on issues with greatest impact
              – Pro-actively manage and address recurring problems
              – Role based, configurable views
              – Leverage lower cost options
              – Future proof management platform
              – Provide real service improvement



27   © Novell, Inc. All rights reserved.
Discussion . . . . .




      mhudnall@novell.com                                        tisenberg@novell.com
      Novell Business Service Management Blog
      http://www.novell.com/communities/coolsolutions/business-service-management
      http://www.novell.com/communities/blogs/tisenberg
      http://www.novell.com/communities/blogs/mhudnall

                     www.twitter.com/Novell_BSM


                     www.novell.com/products/operations-center


28   © Novell, Inc. All rights reserved.
Making IT Work As One™




29   © Novell, Inc. All rights reserved.
Unpublished Work of Novell, Inc. All Rights Reserved.
This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc.
Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope
of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified,
translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc.
Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.


General Disclaimer
This document is not to be construed as a promise by any participating company to develop, deliver, or market a
product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in
making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents
of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any
particular purpose. The development, release, and timing of features or functionality described for Novell products
remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to
make changes to its content, at any time, without obligation to notify any person or entity of such revisions or
changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc.
in the United States and other countries. All third-party trademarks are the property of their respective owners.

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Business Service Management Made Easy!

  • 1. Business Service Management is Easy! Fall Back in Love with Your Mgmt Investments Michele Hudnall Tobin Isenberg Solution Marketing Manager Director Product Management mhudnall@novell.com tisenberg@novell.com November 17, 2010 Webinar on BrightTalk <--- Click Here!
  • 2. Data Center Computing Is Changing Complexity is Increasing Intelligent Workload Management Cloud (Public and Private) Virtualization Single-purpose Physical Systems 2 © Novell, Inc. All rights reserved.
  • 3. Physical, Virtual and Cloud Utilization Delivers Agility – Reduces Costs – Increases Complexity Percent of enterprise workloads that will run in physical, virtual and cloud environments by 2015 Novell estimates based on IDC and Gartner data Virtualized Applications are Moving to Production Now Cloud is being Tested and Leveraged for the Routine! 3 © Novell, Inc. All rights reserved.
  • 4. Operational Challenges Cost Reduction Efficient resource utilization Tool rationalization & Low cost options Risk Mitigation Proactive planning Business Service Impact Drives IT Impact avoidance and responsiveness Alignment and Control and value delivered Compliance Technology Complexity and flexibility Mixed, dynamic infrastructure Lots of management tools Service Providers Performance Trust and risk for service Continuous improvement quality and availability 4 © Novell, Inc. All rights reserved.
  • 6. How is IT Doing Today? Optimistic Report Card of a C – or D + Efficiency & Effectiveness SLA Reports : Manual, not trusted Cost of Report : 10 Days / month Service Value ROIs : Non-existent Deliver 85% of IT operations budgets are spent maintaining and Operate reacting! Control Performance & Availability Risk & Compliance Downtime : 1 – 2% Revenue Emergencies : >50%of Changes Customer Reported : >70% Failed Changes : >50% People/Process Errors : >80% Automated Audits : Non-existent 6 © Novell, Inc. All rights reserved.
  • 7. Why IT Isn't Working Monitor Things Monitor in Silos No Correlation – Databases – Performance – Creates Risk – Servers – Availability – No View of Impact – Applications – Capacity – Costly Diagnosis – Networks – Traffic – Costly Downtime Performance Availability Networks Applications 7 © Novell, Inc. All rights reserved.
  • 8. IT Challenges and Decisions • Too Many Tools – Availability, Performance – Service Level, Service Monitoring – Cross-over Messages - Beware • Framework – Best in Breed – Open Source? – Lock-in and Vendor Management • Integration of Tools – Build – Wait – Buy – Marketecture or Technology ? • Future Proofed Platform – New technology, tools – Merger and Acquisitions 8 © Novell, Inc. All rights reserved.
  • 9. Polling Question Are you currently exploring cost savings with your management tools? – Reducing and removing tools – Replacing tools with Open Source tools – Reducing, replacing and investing in integrated view – Single framework looking for vendor provided integration 9 © Novell, Inc. All rights reserved.
  • 10. What IT Requires Single, Consolidated View – Service Performance Asset Data Business KPIs Service Desk Performance Availability Configuration 10 © Novell, Inc. All rights reserved.
  • 12. How IT Could be Doing – in 90 Days! Report Card of a B+ or A- Efficiency & Effectiveness SLA Reports : Automated, trusted, consistent Cost of Report : Real-time and historical analysis Service Value ROIs : A+ Proactive service maturity Deliver 65% of IT operations budget spent maintaining and Operate reacting! Control Performance & Availability Risk & Compliance Downtime : >75% Avoided Emergencies : Greatly reduced Customer Reported : Minimal Failed Changes : Minimal People/Process Errors : Greatly reduced Automated Audits : Automated, accurate 12 © Novell, Inc. All rights reserved.
  • 13. Business Service Management Service Monitoring The practice of enabling IT to communicate Turning technology to services service performance Service aligned to business Mapping Intelligent objectives, while Service Model maintaining control over the infrastructure. Service Measuring 13 © Novell, Inc. All rights reserved.
  • 14. Intelligent Service Model Many Roles – Many Views DB Servers Networks App Servers Order Processing Networks Web Servers Business Performance Transaction Value Inventory Transaction Volume 14 © Novell, Inc. All rights reserved.
  • 15. Intelligent Service Model Three “types” of Data – Many Costly Tools! What about What about Security? external DB Servers Networks providers? App Servers Order Processing Networks Web Servers Business Performance Transaction Value Inventory “How are they “They are performing?” events too!” Availability & Configuration Service Performance Management 15 © Novell, Inc. All rights reserved.
  • 16. Commodity Monitoring Costly and Complex – Are you solving complexity? Order Processing  Server Availability  Network Availability Order Processing  Application Performance  End User Response Order Processing  Service Desk Tickets  Problem Duration ? Availability Performance Responsiveness Capacity 16 © Novell, Inc. All rights reserved.
  • 17. Service Monitoring – Value-Add Reduced Costs – Best In Breed Single- Pane-of Glass-View DB Servers Networks App Servers Order Processing Networks Web Servers Business Performance Transaction Value Inventory Transaction Volume Event Experience Universal Manager Manager Integration Availability Performance Responsiveness Capacity 17 © Novell, Inc. All rights reserved.
  • 18. Polling Question What projects are of highest priority in your organization today? – Performance and Availability Monitoring – Service Level Measuring – Configuration Management / CMDB – Combination of Service Monitoring and Configuration – How will we manage the cloud public or private 18 © Novell, Inc. All rights reserved.
  • 19. Novell Operations Center ® How Intelligent Service Modeling Works Quality Compliance Communication Service Service Service Monitoring Mapping Measuring Operational Single-Pane-Of-Glass Intelligent Service Model DB Servers Networks Infrastructure App Servers Order Processing Networks CRM Web Servers Business Performance Service Credit Card Desk Transaction Value Inventory Transaction Volume Processing Applications Management Technology Performance Configuration Security and Availability Infrastructure Physical Virtual Cloud 19 © Novell, Inc. All rights reserved.
  • 21. Performance Performance 21 © Novell, Inc. All rights reserved.
  • 22. Performance Performance 22 © Novell, Inc. All rights reserved.
  • 23. Performance Performance 23 © Novell, Inc. All rights reserved.
  • 24. Performance Performance 24 © Novell, Inc. All rights reserved.
  • 25. Performance 25 © Novell, Inc. All rights reserved.
  • 26. Novell Operations Center® Business Service Management 26 © Novell, Inc. All rights reserved.
  • 27. Summary Novell Operations Center provides a consolidated view ® of the status of a business service which helps you to: – Understand the impact and root cause of IT issues – Reduce the time to identify and restore service – Prioritize effort on issues with greatest impact – Pro-actively manage and address recurring problems – Role based, configurable views – Leverage lower cost options – Future proof management platform – Provide real service improvement 27 © Novell, Inc. All rights reserved.
  • 28. Discussion . . . . . mhudnall@novell.com tisenberg@novell.com Novell Business Service Management Blog http://www.novell.com/communities/coolsolutions/business-service-management http://www.novell.com/communities/blogs/tisenberg http://www.novell.com/communities/blogs/mhudnall www.twitter.com/Novell_BSM www.novell.com/products/operations-center 28 © Novell, Inc. All rights reserved.
  • 29. Making IT Work As One™ 29 © Novell, Inc. All rights reserved.
  • 30.
  • 31. Unpublished Work of Novell, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc. Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.