Presentation given at the m-days conference in Munich, Germany, January 23, 2009.

1. Why People use the Mobile Web in Japan
m-days
München, 21./22.1.2009
Christopher Billich

2. Why People use the Mobile Web in Japan
and some Really Crazy Stuff
m-days
München, 21./22.1.2009
Christopher Billich

3. 102 million
mobile subscribers

4. 9 in 10 use the
Mobile Web

5. 4 4 in 5 of them on 3G
in 5 of them on 3G

6. Why that is
istockphoto.com

7. Operators: benevolent dictators

8. Little device fragmentation

9. Unwalled Gardens

10. Revenue share
favoring content
owners
istockphoto.com

11. More than 1/3 of data users
on “All you can eat” plans
istockphoto.com

12. The
Low Entry Barrier
Fitness Center
Pricing Model

13. This ...

14. ... will never happen here.

15. The other ones hopefully will.

16. Recent Favorites

17. The Holy Grail of Mobile CRM

19. “Keyword Advertising”

21. Location-based eBay for Zeitarbeit

23. Hello Kitty is watching you

25. The QR Code Multilevel Scam

29. iPhone: Missing Extras

31. The Half-Naked Truth

33. Phone Call Olympics

36. The
Shameless
Advertising
Part

37. The
Shameless
Advertising
Part
1. Research

38. The
Shameless
Advertising
Part
1. Research
2. Mobile Strategy Workshops

39. The
Shameless
Advertising
Part
1. Research
2. Mobile Strategy Workshops
3. Investment Advisory

40. The
Shameless
Advertising
Part
1. Research
2. Mobile Strategy Workshops
3. Investment Advisory
4. Business Facilitation

41. The
Shameless
Advertising
Part

42. If you come to Japan,

43. If you come to Japan,
I’ll let you play with my phone.

44. Danke.
billich@infinita.co.jp