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SLIDE 1


                          MAKE IT BIG IN 2013
THE YEAR YOU STOP “PLAYING”
          WITH SOCIAL MEDIA
                          MATT HODKINSON / 24 NOV




www.influenceagents.com
SLIDE 2




THE BIG DISCONNECT




                            £
  www.influenceagents.com
SLIDE 3




  WHY SOCIAL MEDIA?




 14% 78%
OF PEOPLE TRUST ADVERTISING   TRUST PEER RECOMMENDATION

                                            Source: Nielsen

    www.influenceagents.com
SLIDE 4




WHY SOCIAL MEDIA? (YES … MORE STATS!)

Social commerce sales to total $9.2 Billion this year,
projected to total $30 Billion in 2015

            58% of Fortune 500 Companies have an active
                                     Facebook account

62% have an active Twitter account




  www.influenceagents.com
SLIDE 5




THE NEED

           1                         2                         3                         4

  SOCIAL THAT                CONTENT THAT                CUSTOMER                 PROOF OF A
     SINGS                     TRAVELS                   JOURNEYS                   RETURN
   Social profiles that     Content that educates,     Calls-to-action that     Social is just another
 attract attention, build    without being overtly    progress leads down           communications
 your community, and        promotional. Creative       the “social funnel”,     channel, and if your
    offer a “top of the       strategies have the    further qualifying them     advertising failed to
funnel” way to engage       power to make content    for your core products     deliver, you’d drop it.
your audience, as you        viral – reaching new,    and services, adding           Measuring the
    would your email          and highly-targeted    more and more market       effectiveness of social
    subscriber or DM        pools of prospects and    insight along the way.       is the first step to
        database.                     leads.                                   knowing whether ROI is
                                                                                     even possible.




   www.influenceagents.com
SLIDE 6




                                          COMMUNITY: BUILD OR LEVERAGE?
TOP TIP

INFLUENCERS AS JV’S!
It’s never been easier to find
influencers online – those with the
access to, and credibility with, your
target audience. Online influence is
about extending reach, making
content highly portable, and about
relevance. Connect with those who
offer connectivity and context in equal
measure.




www.influenceagents.com
SLIDE 7




THE SOCIAL FUNNEL – A CUSTOMER JOURNEY




  www.influenceagents.com
SLIDE 8




CONTENT – EDUCATE, DON’T BEG!




  www.influenceagents.com
SLIDE 9




EVALUATE THE RIGHT METRICS




  www.influenceagents.com
SLIDE 10




                          THE EBOOK
                          STILL STRUGGLING WITH THE “HOW
                          TO” OF SOCIAL MEDIA SITES?

                          “TOP TIPS FOR THE TOP 5” SHOWS
                          YOU ONLY THE ESSENTIAL
                          STRATEGIES AND TIPS FOR USING
                          FACEBOOK, TWITTER, LINKEDIN,
                          GOOGLE+ AND PINTEREST FOR YOUR
                          BUSINESS

                          DOWNLOAD NOW …

                          HTTP://BIT.LY/TIPTOP5
www.influenceagents.com

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Make it Big in 2013 ... Connecting Social Media to Measurable Business

  • 1. SLIDE 1 MAKE IT BIG IN 2013 THE YEAR YOU STOP “PLAYING” WITH SOCIAL MEDIA MATT HODKINSON / 24 NOV www.influenceagents.com
  • 2. SLIDE 2 THE BIG DISCONNECT £ www.influenceagents.com
  • 3. SLIDE 3 WHY SOCIAL MEDIA? 14% 78% OF PEOPLE TRUST ADVERTISING TRUST PEER RECOMMENDATION Source: Nielsen www.influenceagents.com
  • 4. SLIDE 4 WHY SOCIAL MEDIA? (YES … MORE STATS!) Social commerce sales to total $9.2 Billion this year, projected to total $30 Billion in 2015 58% of Fortune 500 Companies have an active Facebook account 62% have an active Twitter account www.influenceagents.com
  • 5. SLIDE 5 THE NEED 1 2 3 4 SOCIAL THAT CONTENT THAT CUSTOMER PROOF OF A SINGS TRAVELS JOURNEYS RETURN Social profiles that Content that educates, Calls-to-action that Social is just another attract attention, build without being overtly progress leads down communications your community, and promotional. Creative the “social funnel”, channel, and if your offer a “top of the strategies have the further qualifying them advertising failed to funnel” way to engage power to make content for your core products deliver, you’d drop it. your audience, as you viral – reaching new, and services, adding Measuring the would your email and highly-targeted more and more market effectiveness of social subscriber or DM pools of prospects and insight along the way. is the first step to database. leads. knowing whether ROI is even possible. www.influenceagents.com
  • 6. SLIDE 6 COMMUNITY: BUILD OR LEVERAGE? TOP TIP INFLUENCERS AS JV’S! It’s never been easier to find influencers online – those with the access to, and credibility with, your target audience. Online influence is about extending reach, making content highly portable, and about relevance. Connect with those who offer connectivity and context in equal measure. www.influenceagents.com
  • 7. SLIDE 7 THE SOCIAL FUNNEL – A CUSTOMER JOURNEY www.influenceagents.com
  • 8. SLIDE 8 CONTENT – EDUCATE, DON’T BEG! www.influenceagents.com
  • 9. SLIDE 9 EVALUATE THE RIGHT METRICS www.influenceagents.com
  • 10. SLIDE 10 THE EBOOK STILL STRUGGLING WITH THE “HOW TO” OF SOCIAL MEDIA SITES? “TOP TIPS FOR THE TOP 5” SHOWS YOU ONLY THE ESSENTIAL STRATEGIES AND TIPS FOR USING FACEBOOK, TWITTER, LINKEDIN, GOOGLE+ AND PINTEREST FOR YOUR BUSINESS DOWNLOAD NOW … HTTP://BIT.LY/TIPTOP5 www.influenceagents.com