SlideShare una empresa de Scribd logo
1 de 28
How to plan & execute real-time PR that delivers for your organisation. 1
Philip Sheldrake 2 Meanwhile Blog  LinkedIn Twitter CIPR TV ___________ Social PR, London, 28th Feb 2011 www.andmeanwhile.com www.philipsheldrake.com /in/philipsheldrake @sheldrake www.cipr.tv ___________ #socialpr
What does success look like? Real-time complexity and My Channel Mission, vision, values – back to basics The Balanced Scorecard – business performance management The Influence Scorecard – influence performance management The Six Influence Flows Knowledge, skills and policies Analytics and workflow Culture Facilities Coming up… 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 3
Recommended reading 4 The Business of Influence Philip Sheldrake Wiley, April 2011 Real-time Marketing and PR David Meerman Scott Wiley, November 2010 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
As required and guided by the PR strategy: Who? – the right person in terms of constituent expectations, consistency, topic, expertise, time zone and language What? – active listening; then creating proactive opportunities and reacting with the appropriate content How? – with the appropriate tone of voice in the appropriate content format When? – as timely as the conversation demands (mins / hours) What does success look like here? 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 5
Being the eyes, ears and mouth of an organisation to the drumbeat of the daily news was never easy. Being the eyes, ears and mouth, with heightened sensitivity to influence and be influenced in real-time, requires enhanced levels of strategic diligence, meticulous planning, training, constant attention to detail and rigorous measurement. This isn’t easy 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 6
It’s impossible to fake it. Real-time PR must, by nature, be authentic. Real-time PR marks the death of the persuasion / ‘spin’ school. Long live two-way, symmetric PR fostering mutually beneficial relationships between an organisation and its publics. Reality is perception 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 7 Real-time PR is one of those facets of the modern PR discipline that separates the 21st Century PR professional from the 20th Century practitioner.
What exactly are we dealing with here? Let’s paint the picture. A content format your colleagues / clients will understand... Real-time complexity and My Channel 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 8
Content – an illustrated history 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales Blog post: http://www.philipsheldrake.com/2011/01/content-an-illustrated-history Hi-res image: http://bit.ly/content-an-illustrated-history Slideshare version: http://bit.ly/hPYjnd 9 This one on the small screen Download this one for projection
Continuously expanding capabilities for highly personalised creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen-based devices. Two billion plus Internet users. Two billion plus channels. My channel. And some other stuff probably. The Future 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 10
This new reality, this complexity, demands more than ever that we get back to basics, that we connect PR activity to the business needs: Unambiguously. Visibly. Transparently. Efficiently. Relentlessly. The essence of real-time PR means that the bold and bright articulation of your organisation’s mission, vision and values, and the subsequent cascade, is more critical than ever. Back to basics 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 11
Mission, values, vision… 12 Mission – why do we exist? Values – what guides our behaviour? Vision – what do we want to be? Business objectives – to get from A to B Strategy – the plan to get us from A to B Strategic objectives – wholly necessary and sufficient to execute the plan Tactics – activities to achieve the strategic objectives.  CASCADE 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
To win, organisations must approach this cascade with professional rigour. 7 out of 10 organisations simply fail to execute their strategies1. The Balanced Scorecard is the most popular approach to BPM… 1. Balanced Scorecard Institute Business performance management (BPM) 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 13
“The Balanced Scorecard transforms an organization’s strategic plan from an attractive but passive document into the 'marching orders' for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies. “It is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action.”1 The Balanced Scorecard 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 14
The Influence Scorecard is both part of and an augmentation to the Balanced Scorecard. Influence performance management (IPM) is the ease and effectiveness with which we can manage and learn from influence flows; integral to the process by which customers, citizens and all stakeholders interact with organisations and governments to broker mutually valuable, beneficial relationships. The Influence Scorecard 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 15
The Six Influence Flows 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 16
Social media monitoring, or listening, aims to understand what’s going on in social media within each of these influence flows. Social Web analytics is about identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence. The social Web = social media + apps + services				   + the network of devices. Monitoring and analytics 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 17
As required and guided by the PR strategy: Who? – the right person in terms of constituent expectations, consistency, topic, expertise, time zone and language What? – active listening; then creating proactive opportunities and reacting with the appropriate content How? – with the appropriate tone of voice in the appropriate content format When? – as timely as the conversation demands (mins / hours) REMINDER: What does success look like? 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 18
Let’s do a podcast! 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 19 So we don’t end up with… Whoa! Where did this come from? Apparently it’s been doing the rounds How should we respond? Dunno. Tweet? Raise it at the Monday meeting? http://www.flickr.com/photos/theseanster93/469906468
Success in real-time PR requires diligent cascade and influence performance management. In turn, to empower everyone to participate in the conversation and behave appropriately, success in IPM requires: Knowledge, Skills & Policies. Analytics & Workflow. Culture.2 2. Human, information and organisation capital in Balanced Scorecard terminology. Critical ingredients of real-time PR 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 20
Critical ingredients of real-time PR 21 Who? What? How? When? Fear Doubt Confusion Paralysis Inconsistency Inauthenticity Missed opportunities Reputational risk 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
Knowledge, Skills & Policies 22 Knowledge Of PR best practice Of the mission, values, vision Of the Influence Scorecard Of the demands of real-time PR Skills Analytical Social media Process design Quality assurance and audit Tool procurement Interdisciplinary (eg, with other marketing, digital and customer service disciplines) Policies Social media policy Tone of voice Escalation Discretionary customer care
Analytics & Workflow 23 Analytics Social Web analytics tools appropriate to your needs Fluency in their application Integration with other analytic capabilities (eg, CRM) Fit to the Influence Scorecard  Workflow Process design… with your analytics vendor (although beware vendor lock-in) Build in quality rather than just test for it Integration of PR activity with paid and owned media, and customer service Training courses / manuals
Example workflow The USAF Response Assessment is a highly regarded workflow for one aspect of real-time PR. Empowers everyone in the USAF to participate in the conversation, real-time. 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 24
Organisation wide influence-focused culture (to influence and to be influenced) A culture built on team and personal goal alignment A culture that recognises there’s influence in everything A quality (TQM) focus A culture of customer-focus A culture of innovation and continuous improvement A culture of social awareness and responsibility Culture 25
Measurement & evaluation closes the loop. Are we executing the strategy as intended? See the CIPR’s research, planning and measurement guidance3. I chair the CIPR’s social media measurement group, and we’ll be reporting in March 2011. In short metric selection and design is as bespoke as one’s strategy. 3. http://bit.ly/dyIP86 Measurement & evaluation 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 26
You have the knowledge, skills and policies; the analytics and workflow; the culture. Now manifest these in your workplace. Facilities 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 27 “The Twitter Room” by the Conversation Group http://www.slideshare.net/cluetrainee/the-twitterroom-workbook
A lot of work goes into readying for real-time PR, so best start now proactively rather than when you really need it reactively. Good luck. And thanks for your attention. Thank you 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 28

Más contenido relacionado

La actualidad más candente

Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4a1004095
 
How to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septHow to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septBob Barker
 
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR PlanHOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR PlanGeben Communication
 
Social media marketing trends
Social media marketing trendsSocial media marketing trends
Social media marketing trendsFaycelBenAbess1
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistSaviPR
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plankjensen555
 
People, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerPeople, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerSocialMedia.org
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Exampleharoldtaylor1113
 
Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Hariom Sharan
 
Marketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media MarketingMarketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media MarketingAmbachtelijke Marketing
 
Week 6 communication plan
Week 6 communication planWeek 6 communication plan
Week 6 communication planDebra Lee
 
Developing An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit OrganizationDeveloping An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit OrganizationMueller Communications (St. Louis)
 
Share Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningShare Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningAlex Hill
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?Ben Matthews
 
Creating Your Measurable PR Plan
Creating Your Measurable PR PlanCreating Your Measurable PR Plan
Creating Your Measurable PR PlanAlan Brooks
 
Social media-marketing-tips
Social media-marketing-tipsSocial media-marketing-tips
Social media-marketing-tipsMr Nyak
 

La actualidad más candente (20)

Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4
 
How to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septHow to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days sept
 
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR PlanHOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR Plan
 
Social media marketing trends
Social media marketing trendsSocial media marketing trends
Social media marketing trends
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan Checklist
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plan
 
People, process, platform, presented by Adam Singer
People, process, platform, presented by Adam SingerPeople, process, platform, presented by Adam Singer
People, process, platform, presented by Adam Singer
 
Spectrum2015 PR Plan- Final
Spectrum2015 PR Plan- FinalSpectrum2015 PR Plan- Final
Spectrum2015 PR Plan- Final
 
Optimizing Your Online Presence: LinkedIn, Pinterest, and Instagram
Optimizing Your Online Presence: LinkedIn, Pinterest, and InstagramOptimizing Your Online Presence: LinkedIn, Pinterest, and Instagram
Optimizing Your Online Presence: LinkedIn, Pinterest, and Instagram
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Example
 
Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies
 
Marketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media MarketingMarketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media Marketing
 
Week 6 communication plan
Week 6 communication planWeek 6 communication plan
Week 6 communication plan
 
Developing An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit OrganizationDeveloping An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit Organization
 
Share Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningShare Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand Planning
 
PR plan template free
PR plan template freePR plan template free
PR plan template free
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?
 
Creating Your Measurable PR Plan
Creating Your Measurable PR PlanCreating Your Measurable PR Plan
Creating Your Measurable PR Plan
 
Social media-marketing-tips
Social media-marketing-tipsSocial media-marketing-tips
Social media-marketing-tips
 
V
VV
V
 

Destacado

Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...
Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...
Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...DeFazPR
 
Influential people in education
Influential people in educationInfluential people in education
Influential people in educationMary Patton
 
Are We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRAre We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
 
Bullet pr social media & digital enagagement, future of real estate sept 2010
Bullet pr social media & digital enagagement, future of real estate sept 2010Bullet pr social media & digital enagagement, future of real estate sept 2010
Bullet pr social media & digital enagagement, future of real estate sept 2010Nicholaso
 
Pathways for sustainable development of mixed crop-livestock systems in devel...
Pathways for sustainable development of mixed crop-livestock systems in devel...Pathways for sustainable development of mixed crop-livestock systems in devel...
Pathways for sustainable development of mixed crop-livestock systems in devel...ILRI
 
PR and Communication Strategy - OpenArch Conference, Albersdorf 2013
PR and Communication Strategy - OpenArch Conference, Albersdorf 2013PR and Communication Strategy - OpenArch Conference, Albersdorf 2013
PR and Communication Strategy - OpenArch Conference, Albersdorf 2013EXARC
 
Project 1: Audience Persona Profile Building
 Project 1: Audience Persona Profile Building Project 1: Audience Persona Profile Building
Project 1: Audience Persona Profile BuildingKaitlin Milligan
 
Understanding Buyers Personas
Understanding Buyers PersonasUnderstanding Buyers Personas
Understanding Buyers PersonasHubSpot
 
Audience Persona Profile
Audience Persona ProfileAudience Persona Profile
Audience Persona ProfileClaire Levis
 
PR Strategy Deck
PR Strategy DeckPR Strategy Deck
PR Strategy DeckTayub R
 
Introduction to PR Strategy with 8 Tips and Tactics
Introduction to PR Strategy with 8 Tips and TacticsIntroduction to PR Strategy with 8 Tips and Tactics
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
 
Pr Strategy Cambridge
Pr Strategy CambridgePr Strategy Cambridge
Pr Strategy Cambridgerajan.dbg
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management   Session 3   Developing Pr Plan And StrategyPublic Relations Management   Session 3   Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyMoksh Juneja
 
Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima
Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima
Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima Miodrag Kostic, CMC
 
Week 10 SWOT & PESTEL
Week 10 SWOT & PESTELWeek 10 SWOT & PESTEL
Week 10 SWOT & PESTELRichard Jones
 
Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.Rashmi Bhanage
 

Destacado (20)

Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...
Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...
Raising the Visibility Of Industry Leading Commercial Real Estate Practices W...
 
Influential people in education
Influential people in educationInfluential people in education
Influential people in education
 
Are We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PRAre We Engaged Yet - Measuring the Success of Social PR
Are We Engaged Yet - Measuring the Success of Social PR
 
Bullet pr social media & digital enagagement, future of real estate sept 2010
Bullet pr social media & digital enagagement, future of real estate sept 2010Bullet pr social media & digital enagagement, future of real estate sept 2010
Bullet pr social media & digital enagagement, future of real estate sept 2010
 
Pathways for sustainable development of mixed crop-livestock systems in devel...
Pathways for sustainable development of mixed crop-livestock systems in devel...Pathways for sustainable development of mixed crop-livestock systems in devel...
Pathways for sustainable development of mixed crop-livestock systems in devel...
 
PR and Communication Strategy - OpenArch Conference, Albersdorf 2013
PR and Communication Strategy - OpenArch Conference, Albersdorf 2013PR and Communication Strategy - OpenArch Conference, Albersdorf 2013
PR and Communication Strategy - OpenArch Conference, Albersdorf 2013
 
Project 1: Audience Persona Profile Building
 Project 1: Audience Persona Profile Building Project 1: Audience Persona Profile Building
Project 1: Audience Persona Profile Building
 
Understanding Buyers Personas
Understanding Buyers PersonasUnderstanding Buyers Personas
Understanding Buyers Personas
 
Audience Persona Profile
Audience Persona ProfileAudience Persona Profile
Audience Persona Profile
 
PR Strategy Deck
PR Strategy DeckPR Strategy Deck
PR Strategy Deck
 
Introduction to PR Strategy with 8 Tips and Tactics
Introduction to PR Strategy with 8 Tips and TacticsIntroduction to PR Strategy with 8 Tips and Tactics
Introduction to PR Strategy with 8 Tips and Tactics
 
Pr Strategy Cambridge
Pr Strategy CambridgePr Strategy Cambridge
Pr Strategy Cambridge
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management   Session 3   Developing Pr Plan And StrategyPublic Relations Management   Session 3   Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
 
Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima
Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima
Inoviranje poslovanja unapredjenje vestina prodaje b2b kupcima
 
Developing Buyer Personas
Developing Buyer PersonasDeveloping Buyer Personas
Developing Buyer Personas
 
The PR Plan
The PR PlanThe PR Plan
The PR Plan
 
Week 10 SWOT & PESTEL
Week 10 SWOT & PESTELWeek 10 SWOT & PESTEL
Week 10 SWOT & PESTEL
 
Digtial PR Strategy in 8 Steps
Digtial PR Strategy in 8 StepsDigtial PR Strategy in 8 Steps
Digtial PR Strategy in 8 Steps
 
Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.Role of Public Relation in 21st cen.
Role of Public Relation in 21st cen.
 
Buyer persona slides
Buyer persona slidesBuyer persona slides
Buyer persona slides
 

Similar a How to Plan and Implement a Social PR Strategy that works for Your Organisation

Social summer 5 how to plan & execute real-time pr that delivers for your o...
Social summer 5   how to plan & execute real-time pr that delivers for your o...Social summer 5   how to plan & execute real-time pr that delivers for your o...
Social summer 5 how to plan & execute real-time pr that delivers for your o...Chartered Institute of Public Relations
 
PR360-brochure-2015
PR360-brochure-2015PR360-brochure-2015
PR360-brochure-2015Sarah Lobrot
 
The What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer MarketingThe What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer MarketingMOI Global
 
Influence in the age of the social web
Influence in the age of the social webInfluence in the age of the social web
Influence in the age of the social webPhilip Sheldrake
 
Social Web Presentation To Agenda Setting 2008
Social Web Presentation To Agenda Setting 2008Social Web Presentation To Agenda Setting 2008
Social Web Presentation To Agenda Setting 2008Philip Sheldrake
 
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11twintangibles
 
INTEGRATED MARKETING - Getting It Right
INTEGRATED MARKETING - Getting It RightINTEGRATED MARKETING - Getting It Right
INTEGRATED MARKETING - Getting It RightKnowledge360
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceDRCC
 
AI and the future of marketing
AI and the future of marketing AI and the future of marketing
AI and the future of marketing Zoodikers
 
Leaders In Communications
Leaders In CommunicationsLeaders In Communications
Leaders In CommunicationsSarah Lobrot
 
ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011Hamill Associates Ltd
 
European PR Congress 2011 – The Role of PR in the Digital Age
European PR Congress 2011 – The Role of PR in the Digital Age European PR Congress 2011 – The Role of PR in the Digital Age
European PR Congress 2011 – The Role of PR in the Digital Age Philip Sheldrake
 
Social Media Measurement and ROI
Social Media Measurement and ROISocial Media Measurement and ROI
Social Media Measurement and ROIBiz360
 
Social Media For Investment Attraction - Best Practices
Social Media For Investment Attraction - Best PracticesSocial Media For Investment Attraction - Best Practices
Social Media For Investment Attraction - Best PracticesIntelegia Group
 
How digital changes everything and nothing
How digital changes everything and nothingHow digital changes everything and nothing
How digital changes everything and nothingPhilip Sheldrake
 
Is the future of modern marketing social sept 9 2014
Is the future of modern marketing social sept 9 2014Is the future of modern marketing social sept 9 2014
Is the future of modern marketing social sept 9 2014Bill Hobbib
 
Creating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyCreating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyPerficient, Inc.
 
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Michael Pranikoff
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
 

Similar a How to Plan and Implement a Social PR Strategy that works for Your Organisation (20)

Social summer 5 how to plan & execute real-time pr that delivers for your o...
Social summer 5   how to plan & execute real-time pr that delivers for your o...Social summer 5   how to plan & execute real-time pr that delivers for your o...
Social summer 5 how to plan & execute real-time pr that delivers for your o...
 
PR360-brochure-2015
PR360-brochure-2015PR360-brochure-2015
PR360-brochure-2015
 
The What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer MarketingThe What, How and Why in B2B Social Influencer Marketing
The What, How and Why in B2B Social Influencer Marketing
 
Influence in the age of the social web
Influence in the age of the social webInfluence in the age of the social web
Influence in the age of the social web
 
Social Web Presentation To Agenda Setting 2008
Social Web Presentation To Agenda Setting 2008Social Web Presentation To Agenda Setting 2008
Social Web Presentation To Agenda Setting 2008
 
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
Social Media for Success - RICS CPD Session Glasgow/Edinburgh 1-2/11/11
 
INTEGRATED MARKETING - Getting It Right
INTEGRATED MARKETING - Getting It RightINTEGRATED MARKETING - Getting It Right
INTEGRATED MARKETING - Getting It Right
 
Content strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellenceContent strategy, communications strategy and digital excellence
Content strategy, communications strategy and digital excellence
 
Social Media for Investment Attraction: Seizing the Opportunity
Social Media for Investment Attraction: Seizing the OpportunitySocial Media for Investment Attraction: Seizing the Opportunity
Social Media for Investment Attraction: Seizing the Opportunity
 
AI and the future of marketing
AI and the future of marketing AI and the future of marketing
AI and the future of marketing
 
Leaders In Communications
Leaders In CommunicationsLeaders In Communications
Leaders In Communications
 
ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011
 
European PR Congress 2011 – The Role of PR in the Digital Age
European PR Congress 2011 – The Role of PR in the Digital Age European PR Congress 2011 – The Role of PR in the Digital Age
European PR Congress 2011 – The Role of PR in the Digital Age
 
Social Media Measurement and ROI
Social Media Measurement and ROISocial Media Measurement and ROI
Social Media Measurement and ROI
 
Social Media For Investment Attraction - Best Practices
Social Media For Investment Attraction - Best PracticesSocial Media For Investment Attraction - Best Practices
Social Media For Investment Attraction - Best Practices
 
How digital changes everything and nothing
How digital changes everything and nothingHow digital changes everything and nothing
How digital changes everything and nothing
 
Is the future of modern marketing social sept 9 2014
Is the future of modern marketing social sept 9 2014Is the future of modern marketing social sept 9 2014
Is the future of modern marketing social sept 9 2014
 
Creating an Evolving Social Technology Strategy
Creating an Evolving Social Technology StrategyCreating an Evolving Social Technology Strategy
Creating an Evolving Social Technology Strategy
 
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
 

Más de Influence People

Blogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveBlogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveInfluence People
 
Monitoring for the Gaming Industry
Monitoring for the Gaming IndustryMonitoring for the Gaming Industry
Monitoring for the Gaming IndustryInfluence People
 
Crafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaCrafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaInfluence People
 
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Influence People
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media MarketingInfluence People
 
Stream Marketing and Content Automation
Stream Marketing and Content AutomationStream Marketing and Content Automation
Stream Marketing and Content AutomationInfluence People
 
Social Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingSocial Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingInfluence People
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small BusinessInfluence People
 
Brandwatch Monitoring Solution
Brandwatch Monitoring SolutionBrandwatch Monitoring Solution
Brandwatch Monitoring SolutionInfluence People
 
Attentio - Simon McDermott
Attentio - Simon McDermottAttentio - Simon McDermott
Attentio - Simon McDermottInfluence People
 
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Influence People
 
Glide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderGlide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderInfluence People
 
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...Influence People
 
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...Influence People
 
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Influence People
 
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Influence People
 
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringBrandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringInfluence People
 
We are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringWe are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringInfluence People
 

Más de Influence People (20)

Blogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveBlogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger Perspective
 
Monitoring for the Gaming Industry
Monitoring for the Gaming IndustryMonitoring for the Gaming Industry
Monitoring for the Gaming Industry
 
Crafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social MediaCrafting Your Message for Impact in Social Media
Crafting Your Message for Impact in Social Media
 
Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media Bridging the Gap between Traditional PR and Social Media
Bridging the Gap between Traditional PR and Social Media
 
Closing the Last Mile
Closing the Last MileClosing the Last Mile
Closing the Last Mile
 
B2B Social Media Marketing
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media Marketing
 
Marketing for Generations
Marketing for GenerationsMarketing for Generations
Marketing for Generations
 
Stream Marketing and Content Automation
Stream Marketing and Content AutomationStream Marketing and Content Automation
Stream Marketing and Content Automation
 
Social Influence-A New Dimension of Marketing
Social Influence-A New Dimension of MarketingSocial Influence-A New Dimension of Marketing
Social Influence-A New Dimension of Marketing
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
Brandwatch Monitoring Solution
Brandwatch Monitoring SolutionBrandwatch Monitoring Solution
Brandwatch Monitoring Solution
 
Attentio - Simon McDermott
Attentio - Simon McDermottAttentio - Simon McDermott
Attentio - Simon McDermott
 
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
Synthesio - Michelle Chmielewski, Comment Définir des Objectifs de Veille Ada...
 
Glide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-HolderGlide Technologies - Keith Woods-Holder
Glide Technologies - Keith Woods-Holder
 
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
We Are Social - Sandrine Plasseraud, Veille Sur les Médias Sociaux : un Inves...
 
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...Frederic Montagnon  - WIKIO - La Qualité des Données: la Matière Première du ...
Frederic Montagnon - WIKIO - La Qualité des Données: la Matière Première du ...
 
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
Spotter - Nicolas Saintagne - Making Sense of Twitter with Sophie Gubert from...
 
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
Buzzdetector - Gianandrea Facchini - Using Social Media Monitoring to Crowd-s...
 
Brandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media MonitoringBrandwatch - How to Plan and Manage Your Social Media Monitoring
Brandwatch - How to Plan and Manage Your Social Media Monitoring
 
We are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media MonitoringWe are Social - The Hidden Cost of Social Media Monitoring
We are Social - The Hidden Cost of Social Media Monitoring
 

Último

Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 

Último (20)

Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 

How to Plan and Implement a Social PR Strategy that works for Your Organisation

  • 1. How to plan & execute real-time PR that delivers for your organisation. 1
  • 2. Philip Sheldrake 2 Meanwhile Blog LinkedIn Twitter CIPR TV ___________ Social PR, London, 28th Feb 2011 www.andmeanwhile.com www.philipsheldrake.com /in/philipsheldrake @sheldrake www.cipr.tv ___________ #socialpr
  • 3. What does success look like? Real-time complexity and My Channel Mission, vision, values – back to basics The Balanced Scorecard – business performance management The Influence Scorecard – influence performance management The Six Influence Flows Knowledge, skills and policies Analytics and workflow Culture Facilities Coming up… 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 3
  • 4. Recommended reading 4 The Business of Influence Philip Sheldrake Wiley, April 2011 Real-time Marketing and PR David Meerman Scott Wiley, November 2010 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
  • 5. As required and guided by the PR strategy: Who? – the right person in terms of constituent expectations, consistency, topic, expertise, time zone and language What? – active listening; then creating proactive opportunities and reacting with the appropriate content How? – with the appropriate tone of voice in the appropriate content format When? – as timely as the conversation demands (mins / hours) What does success look like here? 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 5
  • 6. Being the eyes, ears and mouth of an organisation to the drumbeat of the daily news was never easy. Being the eyes, ears and mouth, with heightened sensitivity to influence and be influenced in real-time, requires enhanced levels of strategic diligence, meticulous planning, training, constant attention to detail and rigorous measurement. This isn’t easy 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 6
  • 7. It’s impossible to fake it. Real-time PR must, by nature, be authentic. Real-time PR marks the death of the persuasion / ‘spin’ school. Long live two-way, symmetric PR fostering mutually beneficial relationships between an organisation and its publics. Reality is perception 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 7 Real-time PR is one of those facets of the modern PR discipline that separates the 21st Century PR professional from the 20th Century practitioner.
  • 8. What exactly are we dealing with here? Let’s paint the picture. A content format your colleagues / clients will understand... Real-time complexity and My Channel 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 8
  • 9. Content – an illustrated history 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales Blog post: http://www.philipsheldrake.com/2011/01/content-an-illustrated-history Hi-res image: http://bit.ly/content-an-illustrated-history Slideshare version: http://bit.ly/hPYjnd 9 This one on the small screen Download this one for projection
  • 10. Continuously expanding capabilities for highly personalised creation, curation, recommendation, search, discovery, management, consumption and sharing of content across all personal screen-based devices. Two billion plus Internet users. Two billion plus channels. My channel. And some other stuff probably. The Future 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 10
  • 11. This new reality, this complexity, demands more than ever that we get back to basics, that we connect PR activity to the business needs: Unambiguously. Visibly. Transparently. Efficiently. Relentlessly. The essence of real-time PR means that the bold and bright articulation of your organisation’s mission, vision and values, and the subsequent cascade, is more critical than ever. Back to basics 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 11
  • 12. Mission, values, vision… 12 Mission – why do we exist? Values – what guides our behaviour? Vision – what do we want to be? Business objectives – to get from A to B Strategy – the plan to get us from A to B Strategic objectives – wholly necessary and sufficient to execute the plan Tactics – activities to achieve the strategic objectives. CASCADE 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
  • 13. To win, organisations must approach this cascade with professional rigour. 7 out of 10 organisations simply fail to execute their strategies1. The Balanced Scorecard is the most popular approach to BPM… 1. Balanced Scorecard Institute Business performance management (BPM) 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 13
  • 14. “The Balanced Scorecard transforms an organization’s strategic plan from an attractive but passive document into the 'marching orders' for the organization on a daily basis. It provides a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies. “It is a management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action.”1 The Balanced Scorecard 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 14
  • 15. The Influence Scorecard is both part of and an augmentation to the Balanced Scorecard. Influence performance management (IPM) is the ease and effectiveness with which we can manage and learn from influence flows; integral to the process by which customers, citizens and all stakeholders interact with organisations and governments to broker mutually valuable, beneficial relationships. The Influence Scorecard 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 15
  • 16. The Six Influence Flows 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 16
  • 17. Social media monitoring, or listening, aims to understand what’s going on in social media within each of these influence flows. Social Web analytics is about identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation's sentiment and influence. The social Web = social media + apps + services + the network of devices. Monitoring and analytics 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 17
  • 18. As required and guided by the PR strategy: Who? – the right person in terms of constituent expectations, consistency, topic, expertise, time zone and language What? – active listening; then creating proactive opportunities and reacting with the appropriate content How? – with the appropriate tone of voice in the appropriate content format When? – as timely as the conversation demands (mins / hours) REMINDER: What does success look like? 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 18
  • 19. Let’s do a podcast! 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 19 So we don’t end up with… Whoa! Where did this come from? Apparently it’s been doing the rounds How should we respond? Dunno. Tweet? Raise it at the Monday meeting? http://www.flickr.com/photos/theseanster93/469906468
  • 20. Success in real-time PR requires diligent cascade and influence performance management. In turn, to empower everyone to participate in the conversation and behave appropriately, success in IPM requires: Knowledge, Skills & Policies. Analytics & Workflow. Culture.2 2. Human, information and organisation capital in Balanced Scorecard terminology. Critical ingredients of real-time PR 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 20
  • 21. Critical ingredients of real-time PR 21 Who? What? How? When? Fear Doubt Confusion Paralysis Inconsistency Inauthenticity Missed opportunities Reputational risk 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales
  • 22. Knowledge, Skills & Policies 22 Knowledge Of PR best practice Of the mission, values, vision Of the Influence Scorecard Of the demands of real-time PR Skills Analytical Social media Process design Quality assurance and audit Tool procurement Interdisciplinary (eg, with other marketing, digital and customer service disciplines) Policies Social media policy Tone of voice Escalation Discretionary customer care
  • 23. Analytics & Workflow 23 Analytics Social Web analytics tools appropriate to your needs Fluency in their application Integration with other analytic capabilities (eg, CRM) Fit to the Influence Scorecard Workflow Process design… with your analytics vendor (although beware vendor lock-in) Build in quality rather than just test for it Integration of PR activity with paid and owned media, and customer service Training courses / manuals
  • 24. Example workflow The USAF Response Assessment is a highly regarded workflow for one aspect of real-time PR. Empowers everyone in the USAF to participate in the conversation, real-time. 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 24
  • 25. Organisation wide influence-focused culture (to influence and to be influenced) A culture built on team and personal goal alignment A culture that recognises there’s influence in everything A quality (TQM) focus A culture of customer-focus A culture of innovation and continuous improvement A culture of social awareness and responsibility Culture 25
  • 26. Measurement & evaluation closes the loop. Are we executing the strategy as intended? See the CIPR’s research, planning and measurement guidance3. I chair the CIPR’s social media measurement group, and we’ll be reporting in March 2011. In short metric selection and design is as bespoke as one’s strategy. 3. http://bit.ly/dyIP86 Measurement & evaluation 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 26
  • 27. You have the knowledge, skills and policies; the analytics and workflow; the culture. Now manifest these in your workplace. Facilities 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 27 “The Twitter Room” by the Conversation Group http://www.slideshare.net/cluetrainee/the-twitterroom-workbook
  • 28. A lot of work goes into readying for real-time PR, so best start now proactively rather than when you really need it reactively. Good luck. And thanks for your attention. Thank you 28th February 2011 / Philip Sheldrake / Creative Commons Attribution Share Alike License 2.0 England and Wales 28