In this session, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.

1. Monitoring Social Media
Monitoring Case Study
John Yamasaki, Seesmic
October 21, 2010

2. From Monitoring
To Engagement

3. En·gage·ment
•An arrangement to meet at a specified time and place
•Emotional involvement or commitment
•Betrothal
•Pledge
OR…

4. En·gage·ment
OR…
•a hostile encounter between military forces

5. OR…
•a hostile encounter between military forces
Engagement
What we want to be

6. OR…
Engagement
What we might end
up looking like

7. OR…
EngagementWhat we sometimes often
feel like…

8. Is about connecting

9. Is about participation

10. Engagement in Social Media
Engagement is the number of channels a brand participates in:
• Blogs
• Branded social network/community
• Content distribution to other sites
(e.g. Facebook Like/Connect, etc)
• Discussion forums
• External social network presence
(Facebook, MySpace)
• Flickr / Photobucket
• Innovation/Feedback hubs
(e.g. centralized customer community to create innovation)
• Wikis
• Ratings and reviews
• YouTube
• Twitter
Source: Altimeter Group http://www.engagementdb.com/Report

11. The obligatory
overwhelming
pic of “look
how many
social media
apps/tools/platf
orms there
are…”

12. The obligatory “Oh, S**t” response

13. Engagement Chart: 4 Profiles
Source: Altimeter Group http://www.engagementdb.com/Report

14. Seesmic’s Goal as an Engagement Tool

15. Seesmic’s Goal as an Engagement Tool

16. Thank You
John Yamasaki
Twitter: @jyamasaki
Email: yama@seesmic.com
http://seesmic.com