Stephanie Lichtenstein - How to Play The Social Media Game -
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From Micro Media Marketing
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Stephanie Lichtenstein - How to Play The Social Media Game -
- 1. How to Play the Social Media Game Presentation by: Micro Media Marketing Presented by: John Carcutt
- 3. Watch your FB/Twitter Pages throughout the day
- 4. Follow niche keywords and competitors
- 5. Direct traffic to your blog
- 9. Create posts unique to Twitter
- 11. Rich Media: Images, Videos & Links
- 14. Connect with their Facebook page
- 15. Create a private list of competitors on Twitter
- 17. Add buttons to your website linking to your social media accounts
- 18. Ask your personal network to connect—”Suggest to Friends” on Facebook
- 19. Publish useful content regularly
- 21. Don’t hard sell
- 22. Don’t follow back only one person
- 23. Don’t just broadcast messages
- 25. Establish clear social media guidelines for your team
- 26. Use a consistent brand voice
- 28. Shout Outs: Praise for Clients, Partners, Community and Employees
- 29. #FollowFriday and Follow Back
- 30. Educate Your Customers with Tips
- 31. Entertain Engage & Inform with Videos
- 32. Show your Community Involvement
- 33. Show Your Company’s PERSONality Flo, the Progressive Girl StickerGiant founder John Fischer
- 36. Custom Landing Tabs/Twitter Backgrounds—convert viewers to connections and followers
- 37. Facebook Insights—metrics for your Facebook page
Notas del editor
- -When you automate your tags don’t post properly
- What are the Four Differences between the two posts:1.-Turning Minds was tagged in the Facebook Post-In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly2.-The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link-Twitter post is 140 character limit including the link 3.-Facebook allows you to attach an image within the post-Only with the new Twitter can you preview images in the sidebar4. -Facebook has internal tracking abilities through “insights”-Twitter doesn’t…in this case hootsuite.com is used to track the link with Google Analytics
- Rich media in Facebook makes the post stand out in the News StreamIt also enables the “Share” button that allows connections to easily share that content with their audience
- In the new Twitter you can view videos/images/maps from geolocation apps in the sidebarFollowers spend more time interacting with your content
- Ask questions and start conversation with your audience Follow along with community or hot topics online that you can comment onFocus on quality followers it’s better to have 500 relevant fans instead of 1000 random inactive fans
- Always do a Follow Friday shout out to the people you have been interacting with throughout the weekGive context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NYMake sure to follow the people you interact with in follow fridays and mentions
- You can follow events even if you’re on the other side of the country through hashtags.