2. Medibank today
2
Products &
services
PHI, travel insurance, life cover, pet insurance, health
management services, telephone and online health
and wellbeing services.
Customers
3.8 million PHI customers, state and federal
governments, area health services and district health
boards, corporate clients, 300,000 overseas students
and visitors.
Service delivery
188 points of presence including 99 retail centres, 46
agencies and 43 clinics.
More than 2 million telephone and online triage and
care management per annum.
Employees
(headcount)
4600 staff across all divisions and subsidiaries,
including almost 1800 clinical staff.
3. The future of private
health insurance …
what do our
customers want?
3
4. 70% of this group
have underlying
chronic disease
Too often the focus is all about costs
5. Customers want their private health insurance to give them
four key things
Value
Simplicity
Flexibility
Relevance
6. The ‘ideal’ health insurance is focused on flexibility,
simplicity, relevance and value
7. The ‘ideal’ health insurance is focused on flexibility,
simplicity, relevance and value
Cover for the things
that keep me happy,
healthy and functioning
Finding out about healthy
living to stay healthy and
not use healthcare
Being able to choose the
features that are relevant
to me today
I want to be covered for all
family members and for all
impacts from ill health
Being rewarded for not
having to use healthcare all
the time
See the person I want,
when I want, with the
same level of benefit
Knowing what I am
up for, up-front
Being covered for the full
expense, not gap, no
payments on the day
8. And private health insurance becomes especially
important when customers are managing major life
changes ...
Once I had kids,
I realised that we
all needed the
best protection…
You just don’t
want to be left
managing the
unknown …
9. Customers view health insurance differently to other
insurances ... there is an expectation it will provide a better
standard of healthcare
NON-HEALTH INSURANCE
If your possessions are lost
or damaged insurance
compensates you for it.
This type of insurance is all
about keeping the status
quo/not losing anything.
PRIVATE HEALTH INSURANCE
Health is a personal and
individual thing – there are
many shades of grey.
Health insurance is about
protecting and looking after
myself.
Health insurance is about
getting a better and more
superior healthcare outcome.
10. Private health insurance should allow me to look after my
health as I choose …
Reduce the
burden on the
public system
To provide quicker
access for some
non-emergency
services …
To provide greater
financial coverage
for some medical /
health services
To provide better
quality healthcare
experiences
(non-medical)
11. Customers wanted us to help them with their health
A new service; a change in how
we interact with our members.
The first integration
exercise - insurance
and health solutions.
15. The Effect
Significant change possible
through better intervention…
Cost at current health
system trajectory
Healthy and
productive population
…but with behavioural
modification and better
management
16. Medibank’s purpose has changed from health insurance to
health assurance
Health Solutions
For Bet er Health
PrivateHealth Insurance
Total Health
t
17. Building an integrated health business structure
‘The Medibank Effect’
Private
Funding
MedibankPrivate
Private
Funding
18. Building an integrated health business structure
‘The Medibank Effect’
Private
Funding
MedibankHealthSolutions
MedibankPrivate
Private
Funding
Public
Funding
19. Building an integrated health business structure
‘The Medibank Effect’
Private
Funding
Public
Funding
MedibankHealthSolutions
MedibankPrivate
Private
Funding
Building new gateways
New healthcare platforms
New models of care
A network of
trusted providers
23. Integrated care co-ordination…
A more efficient process
1. Continuity of care
across secondary
and primary sectors
2. Continuity of
patient information
and support
3. Co-ordination
of providers
“Care Team”
31. Dental and Optical clinics Telephonetriage
Diseasemanagement
and health coaching
Immigration / Visa Medical
anywhere>
<healthcare
AnywhereHealthcare
WorkplaceHealth
Garrison Health
Travel Doctor
MHSand PNICbusinesses:
Now Medibank members are seeing the benefits of
integrated health services
31
32. A healthcare system for the future
Patient and
care team
Individual
care plan
Focus on diet,
exercise and healthy
behaviours
Patient has
responsibility for
their own health
