2. Don’t Advertise, Just Inform/Educate
• If you believe it or not – Doctors/Hospitals have
to market themselves in an in-direct ways
• Few good ways for doctors to market
themselves:
1. Send Emails with good health tips
2. Send Emails with quality/awareness
information
3. Send Emails for festival wishes
4. Send Emails with Free Check-ups
3. 3 Major Reasons to Do Email
Marketing
Email Marketing is:
1. Cost Effective & High Responsive Medium
2. Measurable Digital Medium
3. Reaching to Worldwide Clients
4. 1. Cost Effective & High Responsive
• Newspaper, Radio, TV, SMS, Bill Board, Print
Ads in Magazines etc. are EXPENSIVE
• Email Marketing cost is between 4 Paisa to 16
Paisa Per Email
• Typical Response Rate of Email Marketing is
between 1% to 25%
5. 2. Measurable Digital Medium
• You can measure & get exact reports –
1. Who have opened the email? (and at what time they
have opened email)
2. Who have clicked the website link and visited
website? (and what time they have visited your
website)
You can send specific promotional message to those
only who have opened your email or those who have
clicked & visited the web-site.
6. 3. Reaching Anywhere in World
• Email is the No. 1 activity all over the world on
Internet
• Email can reach to any country – world wide
without any extra cost
• Excellent Tool for Doctors/Hospitals who
target patients from foreign countries
7. Thanks for Your Time
• Mr. Ankur PateL
• Cell(India): 93761 33927
(USA): 313-447-1275
Email: Ankur@infotrex.com