This document provides an overview of personal branding and how to discover and create your own personal brand. It defines personal branding as marking oneself and one's career as a brand through self-packaging. The document then discusses why personal branding is important, outlines a 4-step process for personal branding including discovering, creating, communicating and maintaining your brand, and provides some additional resources and examples for learning more about personal branding.

1. Personal Branding – How to Discover
& Create Your Own Brand
By Ankur PateL

2. History
• Definition:
• http://en.wikipedia.org/wiki/Personal_branding
Personal branding is the process whereby people and their careers are
marked as brands. It has been noted that while previous self-help
management techniques were about self-improvement, the personal
branding concept suggests instead that success comes from self-
packaging. Further defined as the creation of an asset that pertains to a
particular person or individual; this includes but is not limited to the body,
clothing, appearance and knowledge contained within, leading to an
indelible impression that is uniquely distinguishable. The term is thought
to have been first used and discussed in a 1997 article by Tom Peters
• Tom Peters – See: http://www.tompeters.com

3. Why Personal Branding?
• You are Unique in this World
• You Like it or Not, You have to “Sell Yourself”
to your parents, teachers, employers, friends
etc.
• When you sell something – Brand is the most
sought after by everyone in the world.

4. We are Social Animals
• No Matter what technology will come in future – these 3
things will always be true:
• We love to talk to humans and not machines
• We love to work with people we trust
• We love to work with knowledgeable people
• As per Wikepedia:
• Personal branding has continued to gain in popularity as a
tool to manage reputation online, especially though social
networking sites like Facebook, Linkedin and Twitter.

5. Reading
• Schawbel, Dan (2009). "The Brand Called You".
Me 2.0: Build a Powerful Brand to Achieve
Career Success. Kaplan Publishing.
• Lets See:
http://www.inc.com/30under30/2010/profile-
dan-schawbel-millennial-branding.html

6. Home Work
• Study these 2 Sites:
1. http://www.tompeters.com
2. http://www.personalbrandingblog.com

7. You can always Start Small
• Many people think that personal branding is
just for celebrities. –NO It’s NOT.
• We can build brand equity just like them.

8. 4 Steps Process of Personal Branding
• 1. Discover Your Brand
• 2. Create Your Brand
• 3. Communicate Your Brand
• 4. Maintain Your Brand

9. 1. Discover Your Brand
• Discover Your Brand = Find Your Passion
• If you like to do something for whole of your
life and find it very enjoyable
• To know if you’ve discovered your brand, you
need to make this equation equal:
• Your self-impression = How people perceive
you

10. 2. Create Your Brand
1. Business Cards
2. Resume/cover letter/references document
3. Portfolio
4. Linkedin profile
5. Facebook profile
6. Twitter Profile
7. Video Resume
8.Professional Looking Clothes
9. Email Address & Website

11. 3. Communicate Your Brand
• Publish regular article/blog/news/press
release etc. on your website
• Spread your content in Social Sites such as
Facebook, LinkedIn, YouTube

12. 4. Maintain Your Brand
• Regularly Read Latest News/Articles of your
Industry
• Keep in touch with other experts of your field
and ask for their opinions
• Basically Keep your knowledge updated &
publish updated knowledge regularly – Do
point No. 3 Again – “Communicate Your
Brand”

13. Good Links
• http://mashable.com/2009/02/05/personal-
branding-101/
• http://mashable.com/2009/02/12/personal-
branding-102/
• More Articles:
http://mashable.com/author/dan-schawbel/

14. Branding – Google Case Study
• http://www.rohitbhargava.com/2011/03/5-
branding-secrets-you-can-learn-from-
google.html

15. Thanks for Your Time
• Ankur Patel
• India - 93761 33927
• USA - 313-447-1275
Email: Ankur@infotrex.com