2. Introduce Yourself (Neighbors)
• Learn about those around you.
• Name?
• Where from?
• Company name?
• How their product or service
improves the lives of others?
• Role in the company?
3. What We’ll Cover
• Why I’m talking about this.
• 9 Free ways to drive website
traffic.
• How to get started blogging.
• Offline to Online traffic
• Questions
• Discussion/Application
6. Free Ways to Drive Website Traffic
• Eight Simple Tips:
• Content
• Comment
• Discussions
• Tweetchats
• Social Bookmarking
• Support
• Be Active
• Answer Questions
Image from: http://newwebsitetrafficsecrets.com/wp-content/uploads/2011/10/helpful_tips.jpg
7. 1. Author Informative & Interesting Blogs
• Blog posts
• SEO benefit
– Link to your social profiles from your blog
• Interest in your business
• Conversation around your ideas
8. 2. Comment on Other Blogs
• Connections in your niche
• Thoughtful comments
• Earn respect
9. 3. Participate in Discussion Forums
• Online communities
• Search Google
• Forum: sales pros
• Sales professional forums
• Best sales pro forum
• Web address in signature
• Thought leadership
• Success = Regularity & value
10. 4. Participate in Tweetchats
• www.TweetChat.com
• Group conversations
• Subject, theme or idea
• Many participants
• User controls to filter out
spammy Twitter users
Image from: http://fc05.deviantart.net/fs71/i/2010/258/e/e/new_twitter_bird_vector_by_eagl0r-d2yth6g.png
11. 5. Use Social Bookmarking Services
• StumbleUpon
• Digg
• Delicious
Images from: StumbleUpon: http://increaserss.com/wp-content/uploads/Stumbleupon_traffic.png, Digg: http://www.source3marketing.com/wp-content/uploads/2011/08/digg2.png, Delicious:
http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/04/delicious_256x256.jpg
12. 6. Engage In Facebook/Google+
Conversations
• Search
• Like
• Engage
Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
15. 7. Support a Cause
• Tell your
prospects/customers
• Philanthropic efforts
• Social media buzz
Image from: http://colorsofashion.files.wordpress.com/2011/10/breast-cancer-ribbon.jpg
16. 8. Be Active at Events
• Offline and online
• Live blog
• Ongoing tweets
• Video
18. 10 Blogs You Should Follow
• Small Business Trends: www.smallbiztrends.com
• Infusionsoft: www.infusionblog.com
• American Express OPEN Forum: www.openforum.com
• Mashable: www.mashable.com
• Copyblogger: www.copyblogger.com
• Chris Brogan: www.chrisbrogan.com/
• Convince & Convert: www.convinceandconvert.com/
• Ducttape: www.ducttapemarketing.com/blog
• MarketingProfessor.com: www.MarketingProfessor.com
• SEO Moz: www.seomoz.org/blog
19. WordPress – Popular Platform
Image from: http://web3mantra.com/wp-content/uploads/2011/03/landingpage-design15.jpg, http://madisonjacobs.wordpress.com/wp-admin/index.php
20. Fresh & Attractive Content
• New products/services
• Promotions
• Thought leadership
• Guests posts
• Common misconceptions
• Educational
• News
• Fun & personal
21. From Offline to Online
• Video Interviews
• Attendees
• Speakers
• Customers
• Blog Posts
• Highlights of the event
• What you learned
• Elaborate on speakers’ topics
QR Code
• Ongoing Twitter
Conversations
• FAQ Section
23. Discussion (Groups)
Considering key actions from this session:
• What is the most useful idea for you?
• Which idea would take some time and work,
but would be worth implementing?
• Which idea would take additional planning
but you are confident would have great long-
term benefit to your business?