Grateful 7 speech thanking everyone that has helped.pdf
Julie Goldman - The Original Runner
1. www.originalrunners.com
Conquer the Long Sales Cycle
Presented by Julie Goldman
Founder & CEO, The Original Runner Company
www.OriginalRunners.com
@weddingrunners
@originalrunners
TheOriginal Runner Company
4. www.originalrunners.com
What Is a Long Sales Cycle?
• How long is your sales cycle from first contact?
• More expensive items = longer sales cycle
• Was being on Shark Tank effective?
• Messages to prospective clients - informative and detail driven
• Collecting data on prospective clients is key
• Know the kind of data you need gather
6. www.originalrunners.com
The Money is in the Follow-up!
•Do you actively follow-up with every lead?
•How many times do you contact a prospective client to gauge interest?
•Set up a series of smaller wins to keep them interested.
Samples /photos/ information
•How do you follow-up? Email, phone, mail?
•Do you schedule your follow-ups months in advance in your long sales
cycle?
• What is your conversion rate for follow-ups?
8. www.originalrunners.com
Why Marketing Automation &
Following -Up are Critical to the
Long Sales Cycle
•How many new leads to you get daily? Weekly?
•Are you able to nurture these leads & still follow-up with the last
months’s inquiries?
•Marketing automation the key to sales growth & success for small
businesses.
• Using Follow-up Sequences/Campaigns to make this a money-
making process.
•How many campaigns are you running right now & what are they?
•What kind of tasks support these Follow-up Sequences/Campaigns
that you can create today?