From innovation to inspiration…learn what it takes to be a small business icon from these best-in-class small businesses.

1. We Are
SMALL
Business
From Innovation to Inspiration…learn what it takes
to be a Small Business ICON.

2. WE ARE INNOVATIVE
“We HUMANIZE the interaction
between the customer and their
cleaner. We serve our customers
with pride and instill pride in all
our employees and their chosen
career.”
-Lisa Macqueen
Cleancorp

3. WE ARE EFFECTIVE
“We’ve implemented a paid trial
process that helps us CONVERT
so effectively that we’ve
incorporated it in to other
aspects of our business. Our trial
sequence is our bread and
butter.”
-Christian Isquierdo
LeftFoot Coaching

4. WE ARE EFFICIENT
“We have identified three
questions that allow us to
DIVIDE our leads. This allows
us to spend our time only on
the most qualified and
interested ones.”
-Heather Lemere
Salon Success Strategies

5. WE ARE CONNECTED
“We’ve grown our Facebook page
from 300 to more than 14,000
fans. We CONNECT with our
followers online.”
-Lee Richter
Holistic Veterinary Care

6. WE CREATE PARTNERSHIPS
“We PARTNER with other businesses
who help us spread the word to
more people than just through our
own efforts.”
-Tom Force
ICE Keytags

7. WE FOLLOW UP
“We FOLLOW UP. Our email
messaging is very personal and all
emails are written as if I were
sitting down to write an email to
an individual, never a list.”
-Nadine Larder
Printer Bees

8. WE SELL
“We designed a custom 2step order process that
has allowed us to
increase overall SALES
significantly.”
-Bill Harney
Keeping Current Matters

9. WE AUTOMATE
“With a small sales team and
hundreds of prospects to track,
the AUTOMATION helps keep any
one prospect from falling through
the cracks.”
-Mario Guerrero
Modern Martial Arts

10. WE ARE THE AUTHORITY
“We are the AUTHORITY in our market.
Thousands of people see the value in
our content, and they are calling us
instead of us calling them.”
-Greg Harrelson
Century 21 Harrelson group

11. WE FOCUS ON FAMILY
“With the automation and
predictability of our business, we
are able to spend time at school
events, coach sports and most
importantly be home in time for
dinner each night. We spend
time with our FAMILIES.”
-Chas Wilson
Master Networks

12. Will
YOU
Be The Next
SMALL
Business Icon?
Learn from these small businesses at #ICON14.
Buy your tickets at: www.attendicon.com