Sara Gonzàlez, journalist at the Diari ARA Newspaper, asked to share some thoughts & ideas about the CUP MPs dress-code at the beginning of the !0th Term. Our pleasure, as always!

1. communication,
strategy
&
leadership
architects
The
Catalan
Parliament
CUP
MPs
dress
code
Sara
Gonzàlez
-­‐
Diari
ARA
You
think
there's
a
minimum
of
clothing
when
the
deputies
should
be
aware
of?
Politics
dresses
the
same
customs
and
codes
from
centuries
ago
in
order
to
differentiate
and
visualize
concepts
like
"Influence,
Right
and
Power".
The
Politics
dress
code
has
been
converging
toward
the
same
canons.
No
matter
the
ideology.
Political
men
dressed
almost
alike.
Women
politicians
have
a
catalog
and
a
broader
view.
Attributing
an
ethics
"good"
in
a
concrete
dressing
mode
and
negative
connotations
to
"other
dressings"
is
antithetical
and
old
style.
Placing
the
key
debate
on
the
dignity
or
indignity
depending
on
how
you
dress
is
#oldpolitics.
In
the
future
are
we
gonna
deny
the
dignity
of
an
Arab
Catalan
MP
hijabed
or
a
naked
MP
of
the
Catalan
Naturist
Party?
It's
crazy.
We
must
not
forget
that
we
are
referring
to
elected
Officials.
Members
must
have
the
freedom
and
are
free
to
dress
the
way
they
wish
or
they
fit:
with
or
without
tie;
with
or
without
jacket;
with
the
latest
creation
of
a
famous
celebrity
designer
or
with
a
shirt
Monica
Oltra
style
(logos
or
social
issues
claims).
Should
we
be
afraid
to
change
Politics?
Absolutely
not.
Marcus
Aurelius
asked
"what
can
occur
without
change?".
To
oxygenate
Politics
is
to
update
it;
make
it
more
human;
less
elitist
and
closer
to
the
People.
It's
just
that
goal
of
the
CUP:
to
change
Politics
at
all;
Breaking
old
molds
and
old
ways.
This
attitude
has
to
be
welcome.
There
should
be
neither
a
minimum
nor
a
maximum
dress
code
patters,
having
all
the
possible
respect
towards
to
all
personal
&
political
decisions
of
the
MPs.
#newCommunication
#newLeadership
#newPolitics
1
www.ingenia-­‐pro.com
@ingenia_pro

2. communication,
strategy
&
leadership
architects
What
do
you
think
that
CUP
Members
of
Parliament
keep
the
dress
you
have
on
the
street?
It
is
their
best
iconic
flag,
their
ultimate
message.
"We
support
other
values,
other
ideas,
we
propose
an
alternative
of
180
degrees
and
we
defend
it
also,
with
the
way
they
dress,
opposite
of
the
establishment."
It
is
an
act
of
consistency:
they
want
to
represent
the
people
of
the
street;
they
want
to
be
their
voice.
Politics
has
been
increasingly
moved
further
away
from
the
People.
The
CUP
have
a
golden
opportunity
to
humanize
and
rebuild
bridges.
The
ruling
parties,
even
those
ones
on
Opposition
have
lost
the
exclusive
social
conversation.
The
arriving
of
the
CUP
at
the
Catalan
Parliament
changes
and
alters
all
scripts:
forms
and
depths.
Risto
Mejide,
famous
Ad
Men,
said
a
few
weeks
ago
in
the
same
ARA
Newspaper:
"dress
like
you
the
job
you
want
to
have."
The
CUP
didn't
campaign
on
winning
the
election
neither
winning
the
Catalan
Government.
They
have
another
different
mission:
to
combat
the
system.
It
will
be
very
interesting
to
see
if
the
three
MPs
as
they
advance
during
his
first
term
evolve
into
a
realistic
institutionalism
or
maintenance
on
tying
the
flag
of
Utopia.
How
about
that
the
President
of
the
Catalan
Parliament,
Nuria
de
Gispert,
ask
"formality"
when
dressing
in
Parliament?
Did
the
president
asked
herself
when
dressed
like
a
Fairy?
Source:
El
País
#newCommunication
#newLeadership
#newPolitics
2
www.ingenia-­‐pro.com
@ingenia_pro

3. communication,
strategy
&
leadership
architects
How
important
is
the
dress
flirting
with
the
message
to
convey?
Coherence
is
essential
to
defend
values,
messages
and
the
ways
in
which
these
are
attached
and
displayed.
There
is
no
interference
between
the
CUP
MPs
defending
their
messages
and
forms
the
way
they
do.
@aleixcuberes
is
an
@ingenia_pro
founder
&
consultant
#newCommunication
#newLeadership
#newPolitics
3
www.ingenia-­‐pro.com
@ingenia_pro