Sample content What are the components that comprise a sustainable competitive advantage for a firm? Four parts make up a lasting competitive advantage. As per Hitt, Ireland, & Hoskisson (2009), the criteria are usually as follows: ➢ Valuable: let the organization in order to make use of opportunities or neutralize risks in its external atmosphere ➢ Rare: capabilities which couple of, in case any, competitors possess ➢ Costly to imitate: capabilities which any other organizations can’t develop without difficulty. ➢ No substitutable: capabilities which do not have strategic equivalents (p. 82). Main abilities are a base for a company’s competitive advantage. A competitive advantage is the procedure an organizatio