Presentation to NWEGG conference, Social media in the public sector, 5 October 2010

1. Social media: Maximising the
benefits for local government
Ingrid Koehler
NWEGG: Social media in the public
sector
October 2010 www.local.gov.uk
Thursday, 7 October 2010 1

2. The future is uncertain
• finances?
• localism?
• regulatory
framework?
• Big Society?
• media?
By lanx1983
www.local.gov.uk
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3. It is not certain that
everything is uncertain.
Blaise Pascal
Thursday, 7 October 2010 3

4. Some things are clear
• Place
• Stronger emphasis on VFM
• Openness
• Accountability
• things are getting social
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5. Revolutionary aspects of social
media
• Publication costs reduced - in some cases to
zero
• Reduces friction in organisation
• Speed and reach of network
• Easily counterable
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6. So how do we
maximise the
benefits?
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7. How things are going to change
Open performance, open data
and open support By opensourceway
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8. Big Society?
image from Conservative Home
or civic socialism?
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9. Southwark Circle
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10. Making savings
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11. Information exchange
Councils in
Staffordshire
providing hygiene
ratings
Restaurant
customers provide
reviews
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12. Two way performance exchange
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13. Crimes in Chicago,
Trees in San Francisco
David Paul Ohmer on flickr
13
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14. £500 expenditure data
Short change by Dave McLear on Flickr
14
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15. Open consultations
www.lgtransparency.readandcomment.com 15
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16. Linked data
via Paul Davidson of LeGSB
16
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17. Expenditure is not the only data...
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18. Evaluating impact
• measurement good
• stories of impact
• tools are free (often), but time costs
• every channel is inclusive, every channel
excludes
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19. Supporting each other...
online conference
3-9 November
regional workshops
announced soon!
....find out more
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20. Contact me
• ingrid.koehler@local.gov.uk
• www.twitter.com/ingridk
• www.ideapolicy.wordpress.com
• www.communities.idea.gov.uk
• www.slideshare.net/ingrid_k
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