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SEO Facts & Fiction
1. Introduction
Started on the web : Age 15 in 1998 (The year Google launched)
College : to BTEC National Diploma
Staffordshire University : BSc (hons) Computing science 2004 (The year Facebook was founded)
Phones4u : Web Designer & SEO 2005 (The year YouTube was founded)
Staffordshire University : Web Designer & Developer + lecture
VIBE Audio : Web Design & Digital Marketing
inLIFE Design : Managing Director 2010
Designed / Developed for:
2. Search Engine Optimisation Facts & Fiction
What is SEO
Keywords
Natural SEO vs Pay per click SEO
What is Natural SEO
How it works
What you can do yourself (no cost)
What most need a web guru for
What is Pay Per Click SEO
How it works
Setting it up
Useful Links
3. What we know
Search Engines are now the most popular platform used for finding business
SEO is an investment and proven to help to increase profit & company profile
SEO is a grey area most don’t understand fully
A lot of people are paying for useless or non existent SEO Services
Wild West Medicine Salesmen
Google scams
Monthly SEO company scams
Google blacklisting
Promise results and move on, never to be seen again.
4. Keywords
What potential customers enter into Google to find you
Words relevant to your key area of business
Relevant to location, services, products
These are often less obvious than you imagine and can often be obscure
You can find out what keywords send most traffic to your website
You can also find out popular keywords related to your sector in general
Both free services from Google - See useful links at the end.
10. What is Natural SEO
More of an investment as its longer lasting
Web Savvy people tend to click Natural links over paid links
The foundations on which to build further SEO
This should be the first step, before PPC
Once in place PPC may not be needed
Some of this can be
done yourself or by
employees for free
11. What is Natural SEO – Fiction
FICTION
In the old days you would just need to add a
‘keywords’ tag into the code and list your
keyword. Google has advanced since then
however some SEO companies still charge
for only doing this service.
12. What is Natural SEO – How it works
Google have advanced and now use a number of algorithms to decide how they rank
your site, these include :
How long your site has been running
How often your site is updated
How many relevant keywords are used throughout your site
How the keywords are tagged (hidden in the code) as headers, links, paragraphs etc
How many relevant incoming links to your website
How many relevant outgoing links from your website
Location : Search results near your location
Social networking links (now less important)
How well coding is written, adhering to current web standards
Numerous other technical factors. E.g XML sitemaps
If you are currently paying for monthly SEO make sure
all these factors are included – ASK FOR A LIST
13. What is Natural SEO – What you can do yourself FREE
How often your site is updated
How many relevant keywords are used throughout your site
How many relevant incoming links to your website
How many relevant outgoing links from your website
Location : Search results near your location
Social networking links (now less important)
A pro active approach to Natural SEO is Key
14. What is Natural SEO – What most people can’t do
How the keywords are tagged (hidden in the code) as headers, links, paragraphs etc
How well coding is written, adhering to current web standards
Numerous other technical factors. E.g XML sitemaps
These are the foundations and provide the key
everything else is based on. Without these
everything else will not have full effect
Good websites have a lot of this built in as
standard, as Google bots (the code google
sends out to rank search engines) read through
code.. not a front end like we do..
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17. What is Pay Per Click SEO
WAIT : Do you need it at all?...
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20. What is Pay Per Click SEO
You get instant top page ranking
Great for short advertising booster campaigns
You can also get banners / links on content related websites
How it works
You Pay a set amount per click per keyword
The price per click is dependant on the popularity of the keyword & competitors
You set a capped limit you want to spend per day, week, month
Each click ads up to your own set capped limit
When the capped limit is hit you no longer appear top
i.e 20p per click , with a capped limit of £5 per day will get you 25
clicks until your top spot disappears
21. What is Pay Per Click SEO – Getting started
This can be set up yourself for free (besides your PPC spend to Google)
A lot of people set this up wrong and then falsely believe it doesn’t work
In order to work this requires research, manual keyword setting, Title checking and
cost setting per keyword
It is worth getting a Digital marketing agency can run these campaigns for you
Be careful they are not taking a cut of your spend to Google – a set fee for the
campaign setup is usually best
22. Overview
Search Engines are now the most popular platform used for finding business and
services – SEO can increase profit & company profile
Beware of Medicine Salesmen : If you are currently paying for SEO ask for a list of
what you are paying for, make sure you are not just paying them to do PPC.
Natural SEO is the start – you can do some yourself and pay for other monthly
services or pay someone to do everything for you monthly
Website Coding – Is the foundation your SEO is built on, if this is good the rest will
follow
You may not need Pay Per Click advertising, check competition
If going with Pay Per Click make sure you are doing it right