The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.

1. A GLOBAL VIEW OF MOBILE ADVERTISING:
Quarter 3, 2011 Report
InMobi Mobile Insights - Network Data
Global Report
Release date: October 25th, 2011
Page 1

2. ABOUT THE RESEARCH
Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165
markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a
broad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research:
1. Help educate the market. Statistics and information about the state of mobile
advertising are lacking in most regions of the world.
2. Track consumer opinions regarding mobile advertising. With any emerging
medium, the consumer perspective is critical to overall market success. We see
a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improve
information quality ongoing. As a global independent company, we value
partnerships that will strengthen our understanding of the market. Researchers,
thought-leaders, and analysts are encouraged to contact us and apply for full
partner access.
Beginning July 2011, InMobi is moving towards
Contact Information quarterly data views which will highlight broader
www.inmobi.com/research industry trends and provide an overview of the
research@inmobi.com
global mobile advertising market.
Twitter: @inmobi
Page 2

3. CONTENTS
InMobi Global Research Contents
2 About the Research
3 Contents
4 Network Data: Specifications & Representation
5 Global Topline
6–9 Global OS Share, Manufacturer Share, Top Handsets and Summary
10 - 14 Africa - Regional Profile 80 – 84 Central & South America – Regional Profile
15 - 19 Kenya – Market Profile
20 - 24 Nigeria – Market Profile 85 – 89 Europe – Regional Profile
25 - 29 South Africa – Market Profile 90 – 94 France – Market Profile
95 – 99 Germany – Market Profile
30 - 34 Asia Pacific – Regional Profile 100 – 104 Italy – Market Profile
35 - 39 Australia – Market Profile 105 – 109 Spain – Market Profile
40 - 44 China – Market Profile 110 – 114 United Kingdom – Market Profile
45 - 49 Hong Kong – Market Profile
50 - 54 India – Market Profile 115 – 119 Middle East – Regional Profile
55 - 59 Indonesia – Market Profile
60 - 64 Japan – Market Profile 120 – 124 North America – Regional Profile
65 - 69 Malaysia – Market Profile 125 – 129 Mexico – Market Profile
70 - 74 Singapore – Market Profile 130 – 134 USA – Market Profile
75 - 79 Taiwan – Market Profile
135 Measures and Term Definitions
136 Next Steps
Page 3

4. NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 138.4 billion
impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in
September, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:
• Global Available Impressions in Quarter 3, 2011: 138.4 billion
• Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
• Countries Represented: 131 countries with over 10 million impressions per month
• Base Measure: Available Impressions
• Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
• Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011)
• Comparisons: Q3 2011 versus Q2 2011
Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,
the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web
(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over
5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the
data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.
Page 4

5. GLOBAL SUMMARY
The global mobile ad ecosystem
continues its significant growth,
increasing ad impressions by 32.6%
from Q2 2011 to Q3 2011.
" The InMobi network gained nearly 34 billion ad
requests in Q3 2011. Continued significant
growth in the global mobile ecosystem highlights
the healthy mix of increasing consumer mobile
usage, advertiser adoption and publisher focus
on mobile advertising.
Smartphone impression growth far
outpaces advanced phones.
Smartphones now represent 43% of
all mobile ads on the InMobi
network.
" 52% growth in impressions on Smartphones over
the past quarter clearly underlines the shift
towards Smartphone usage among consumers
globally.
Available Impression Volume & Composition
Q2 2011 Q3 2011 % Chg In-application advertising continues
Total 104,334,888,661 138,351,025,951 32.6% to grow quickly, although it only
Smartphone 39,314,783,903 59,979,601,147 52.6% represents 21% of all mobile ads on
Advanced 65,020,104,758 78,371,424,804 20.5%
the InMobi network.
Mobile Web 86,948,843,684 109,314,697,724 25.7% " In application ads are highly utilized in only a few
App 17,386,044,977 29,036,328,227 67.0% key markets across the globe. Globally, most
mobile ads are still delivered in the mobile web
experience that is platform agnostic.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 5

6. GLOBAL
Global OS Share: Q3 2011
Available Impressions
OS Impressions % Share Pt. Chg
Android
21%
Android 31,095,406,496 22.5% +7.2
22%
Nokia OS
Nokia OS 25,183,777,402 18.2% -1.8
Symbian OS
Symbian OS 24,348,191,250 17.6% -1.5
iPhone OS
10%
iPhone OS 15,222,377,217 11.0% -3.8
RIM OS
18%
RIM OS 13,269,885,290 9.6% +3.6
Others
11%
Others 29,231,388,297 21.1% -3.7
18%
Android OS gained 7.2 share points and surpassed both the leading operating systems,
Nokia and Symbian.
" Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the
InMobi network over the past quarter.
" Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression
share.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 6

7. GLOBAL
Global Manufacturer Share: Q3 2011
Available Impressions
1%
3%
Manufacturer Impressions % Share Pt. Chg
6%
Nokia
Nokia 49,491,045,378 35.8% -3.2
Samsung
4%
Samsung 24,747,590,276 17.9% +3.1
Apple
6%
36%
Apple 15,222,377,217 11.0% -3.8
RIM
RIM 13,269,885,290 9.6% +3.6
6%
HTC
HTC 8,190,274,125 5.9% +0.9
SonyEricsson
10%
SonyEricsson 7,872,153,468 5.7% -1.5
LG
LG 5,700,658,465 4.1% +0.1
Motorola Motorola 3,648,747,769 2.6% -0.5
11%
18%
DoCoMo DoCoMo 1,962,380,787 1.4% +1.3
Others
Others 8,245,913,176 6.0% +0.1
Nokia holds the top manufacturer spot by global ad impressions, holding a commanding
35.8% share of impressions.
" Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category.
" Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5
major manufacturers
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 7

8. GLOBAL
Global Handset and Connected Device Detail: Q3 2011
Handset Impressions % Share Pt Chg
Apple iPhone 4 5,703,047,167 4.1% +0.7
RIM BlackBerry 8520 4,119,025,675 3.0% +0.6
Nokia 6300 2,503,775,917 1.8% -0.4
Nokia 5233 2,360,111,627 1.7% +0.3
RIM BlackBerry 9800 2,356,015,544 1.7% +1.2
Nokia 3110c 2,106,099,465 1.5% -0.5
Apple iPod Generation IV 2,018,186,153 1.5% +0.5
Apple iPad I 1,910,102,922 1.4% +0.2
HTC 001HT 1,868,878,125 1.4% +1.3
Nokia C3-00 1,860,928,144 1.3% +0.0
Nokia C1-01 1,747,778,250 1.3% +0.5
Nokia N73 1,744,569,994 1.3% -0.2
RIM BlackBerry 9700 1,705,622,822 1.2% +0.5
RIM BlackBerry 9300 1,674,867,330 1.2% +0.6
Samsung GT-I9000 1,641,743,468 1.2% -0.0
The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the
top 15 handsets are Nokia devices.
" The Apple iPhone 4 is the top device by share of impressions.
" The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences
at scale with rich experiences.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 8

9. GLOBAL
Global Summary: Q3 2011
Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 104,334,888,661 138,351,025,951 32.6% Nokia 39.0% 35.8% -3.2
Smartphone 39,314,783,903 59,979,601,147 52.6% Samsung 14.8% 17.9% +3.1
Advanced 65,020,104,758 78,371,424,804 20.5% Apple 14.8% 11.0% -3.8
Mobile Web 86,948,843,684 109,314,697,724 25.7% RIM 6.0% 9.6% +3.6
App 17,386,044,977 29,036,328,227 67.0% HTC 5.0% 5.9% +0.9
Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg Q2 2011 Q3 2011 Pt. Chg
Apple iPhone 4 3.5% 4.1% +0.7
Android 15.3% 22.5% +7.2
RIM BlackBerry 8520 2.4% 3.0% +0.6
Nokia OS 20.0% 18.2% -1.8
Nokia 6300 2.2% 1.8% -0.4
Nokia 5233 1.4% 1.7% +0.3 Symbian OS 19.1% 17.6% -1.5
RIM BlackBerry 9800 0.5% 1.7% +1.2
Nokia 3110c 2.0% 1.5% -0.5
" The InMobi global network grew by over 34
Apple iPod Generation IV 1.0% 1.5% +0.5
billion impressions over the past quarter.
Apple iPad I 1.2% 1.4% +0.2
HTC 001HT 0.0% 1.4% +1.3 " The 52.6% growth in smartphone ad
Nokia C3-00 1.3% 1.3% +0.0 impressions and 67% growth in application
ads points towards increasing consumer
adoption of smartphones and the popularity of
applications.
" Among the top 3 operating systems, only
Android managed to gain share points (+7.2).
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 9

10. AFRICA SUMMARY
Africa Regional Profile: Q3 2011 Africa mobile impressions grew by
26% over the past quarter on the
InMobi network.
" InMobi now serves over 15.4 billion
impressions per quarter in Africa. The
volume of mobile impressions in Africa
signifies the reach mobile devices can offer
local, regional and global brands.
The majority of impressions in
Africa are on Advanced phones,
with a 23.5% growth rate this
quarter.
" While Smartphones make up a smaller
percentage of impressions in this market,
they have a faster growth rate than
Advanced phones
Available Impression Volume & Composition
Global Impressions on Apps more than
Q2 2011 Q3 2011 % Chg Development doubled this quarter, but still make
Index
Total 12,238,229,301 15,405,299,486 25.9% n/a
up a small percentage of total
Smartphone 1,915,598,390 2,658,001,592 38.8% 43 impressions.
Advanced 10,322,630,911 12,747,297,894 23.5% 168
" As Smartphone penetration increases App
Mobile Web 12,182,801,767 15,289,194,509 25.5% 126 impressions will likely increase in this market
App 55,427,534 116,104,977 109.5% 4
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 10

11. AFRICA
Africa OS Share: Q3 2011
Available Impressions
Global
Nokia OS OS Impressions % Share Pt. Chg Development
Index
Symbian OS
31%
Nokia OS 5,778,165,075 37.5% +0.1 206
38%
RIM OS
Symbian OS 3,664,100,634 23.8% -0.6 135
Android
RIM OS 780,553,970 5.1% +1.4 53
iPhone OS
Android 253,427,774 1.6% +0.9 7
1%
Others
iPhone OS 178,427,370 1.2% +0.3 11
2%
5%
Others 4,750,624,663 31% -2.1 n/a
24%
The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM
with 5% of impressions.
" Nokia and Symbian combined make up about 61% of impressions in this market.
" Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 11

12. AFRICA
Africa Manufacturer Share: Q3 2011
Available Impressions Global
Manufacturer Impressions % Share Pt. Chg Development
4%
1%
1%
3%
1%
Index
Nokia Nokia 9,419,142,057 61.1% -0.5 171
Samsung Samsung 2,873,570,619 18.7% -0.8 104
5%
SonyEricsson
SonyEricsson 840,392,701 5.5% -0.5 96
5%
RIM
LG RIM 780,553,970 5.1% +1.4 53
Motorola LG 540,956,049 3.5% +0.2 85
Alcatel
19%
Motorola 198,131,866 1.3% -0.3 49
61%
Apple
Others Alcatel 186,146,673 1.2% +0.2 412
Apple 178,427,370 1.2% +0.3 11
Others 387,978,181 2.5% -0.1 n/a
Manufacturer share in Africa remained generally consistent with last quarter.
" Nokia and Samsung make up about 80% of impressions in Africa.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 12

13. AFRICA
Africa Handset and Connected Device Detail: Q3 2011
Global
Handset Impressions % Share Pt. Chg Development
Index
Nokia 6300 546,133,066 3.5% -0.2 196
RIM BlackBerry 8520 491,231,271 3.2% +0.8 107
Samsung SGH E250i 427,096,077 2.8% -0.5 813
Nokia 3110c 396,140,307 2.6% -0.5 169
Nokia N70 375,307,776 2.4% -0.5 209
Nokia 1680c 348,055,699 2.3% -0.3 569
Nokia N73 302,482,323 2.0% -0.1 156
Nokia N2700 Classic 289,869,535 1.9% +0.5 205
Nokia C1-01 285,815,959 1.9% +0.9 147
Nokia 6120c 276,084,936 1.8% +0.1 221
Nokia C3-00 266,983,514 1.7% +0.6 129
Nokia 5130 264,901,876 1.7% +0.3 191
Samsung SGH-E250 247,225,741 1.6% -0.4 549
Nokia E63 226,946,956 1.5% +0.0 133
Nokia X2-01 216,502,125 1.4% +1.4 164
Nokia devices dominate the list of top device models
" No single device stands out with high share
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 13

14. AFRICA
Africa Summary: Q3 2011
Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 12,238,229,301 15,405,299,486 25.9% Nokia 61.6% 61.1% -0.5
Smartphone 1,915,598,390 2,658,001,592 38.8% Samsung 19.5% 18.7% -0.8
Advanced 10,322,630,911 12,747,297,894 23.5% SonyEricsson 6.0% 5.5% -0.5
Mobile Web 12,182,801,767 15,289,194,509 25.5% RIM 3.7% 5.1% +1.4
App 55,427,534 116,104,977 109.5% LG 3.3% 3.5% +0.2
Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions
Impressions Q2 2011 Q3 2011 Pt. Chg
Q3 2011 Pt. Chg
Nokia OS 37.4% 37.5% +0.1
Nigeria 21.6% +2.4
South Africa 20.3% -0.9 Symbian OS 24.4% 23.8% -0.6
Egypt 11.6% -0.8 RIM OS 3.7% 5.1% +1.4
" InMobi’s Africa network grew by about 26% in Q3.
" Growth rates were highest among Smartphones and Apps, however most impressions in the
region are delivered via Advanced phones and Mobile Web.
" Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates.
" The Nokia and Symbian platforms dominate the market; RIM OS is a distant third.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 14

15. KENYA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q2 2011 Q3 2011 % Chg Development Development
Index Index
Total 769,638,223 1,100,547,972 43% n/a n/a
Smartphone 58,098,972 86,655,395 49% 46 20
Advanced 711,539,251 1,013,892,577 42% 116 192
Mobile Web 766,786,917 1,094,925,971 43% 100 126
App 2,851,306 5,622,001 97% 68 2
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 15

16. KENYA
OS Share: Q3, 2011
Available Impressions
Nokia OS
Symbian OS
37%
Android
54%
Others
7%
2%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Nokia OS 594,838,439 54.0% -0.2 144 297
Symbian OS 80,509,945 7.3% -0.8 31 42
Android 23,166,845 2.1% +0.9 128 9
Others 402,032,744 36.5% +0.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 16

17. KENYA
Manufacturer Share: Q3, 2011
Available Impressions
2%
1%
1%
3%
Nokia
Samsung
4%
Alcatel
10%
SonyEricsson
Huawei
LG
17%
Motorola
61%
Others
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Nokia 674,692,566 61.3% -1.0 100 171
Samsung 185,467,141 16.9% +0.8 90 94
Alcatel 111,589,453 10.1% +1.1 839 3459
SonyEricsson 44,416,524 4.0% -0.7 74 71
Huawei 29,655,341 2.7% +0.9 565 367
LG 15,289,429 1.4% +0.1 40 34
Motorola 15,089,632 1.4% -0.7 107 52
Others 24,347,885 2.2% -0.5 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 17

18. KENYA
Handset and Connected Device Detail: Q3, 2011
Regional Global
Handset Impressions % Share Pt. Chg Development Development
Index Index
Nokia 1680c 170,525,902 15.5% -1.8 686 3904
Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326
Samsung C3010 34,352,019 3.1% +0.6 777 608
Nokia 2600c 33,613,288 3.1% -0.3 219 681
Nokia C1-01 31,968,071 2.9% +1.4 157 230
Nokia 3110c 22,465,930 2.0% -0.3 79 134
Nokia X2-01 21,527,490 2.0% +2.0 139 229
Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429
Nokia 2630 20,931,865 1.9% -0.2 180 591
Nokia 6070 20,320,713 1.8% -0.3 210 772
SonyEricsson K700c 19,677,750 1.8% -0.3 230 871
Nokia 2760 16,710,349 1.5% -0.1 274 1179
Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981
Nokia 2626 16,083,089 1.5% -0.1 163 390
Nokia C3-00 15,526,470 1.4% +0.1 81 105
Nokia N2220s 15,030,215 1.4% +0.1 397 1466
Samsung SGH-E250 14,728,421 1.3% -0.1 83 458
Nokia 6300 14,694,517 1.3% -0.2 38 74
Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858
Nokia 6020 13,436,294 1.2% -0.2 165 599
Samsung SGH E250i 13,344,187 1.2% -0.1 44 356
Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377
Nokia 5130 12,755,662 1.2% +0.1 67 129
Huawei U3100 12,344,241 1.1% +0.4 652 4,972
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 18

19. KENYA
Summary: Q3, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 769,638,223 1,100,547,972 43% Nokia OS 54.3% 54.0% -0.2
Smartphone 58,098,972 86,655,395 49%
Symbian OS 8.1% 7.3% -0.8
Advanced 711,539,251 1,013,892,577 42%
Android 1.2% 2.1% +0.9
Mobile Web 766,786,917 1,094,925,971 43%
App 2,851,306 5,622,001 97%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg Nokia 1680c 17.3% 15.5% -1.8
Nokia 62.4% 61.3% -1.0
Alcatel OT 305 8.4% 7.2% -1.2
Samsung 16.1% 16.9% +0.8
Alcatel 9.0% 10.1% +1.1 Samsung C3010 2.5% 3.1% +0.6
SonyEricsson 4.8% 4.0% -0.7 Nokia 2600c 3.4% 3.1% -0.3
Huawei 1.8% 2.7% +0.9
Nokia C1-01 1.5% 2.9% +1.4
Nokia 3110c 2.3% 2.0% -0.3
Nokia X2-01 0.0% 2.0% +2.0
Alcatel OT-306X 0.0% 1.9% +1.9
Nokia 2630 2.1% 1.9% -0.2
Nokia 6070 2.2% 1.8% -0.3
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 19

20. NIGERIA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q2 2011 Q3 2011 % Chg Development Development
Index Index
Total 2,348,991,191 3,326,199,336 42% n/a n/a
Smartphone 234,411,331 358,536,973 53% 77 33
Advanced 2,114,579,860 2,967,662,363 40% 107 179
Mobile Web 2,345,093,876 3,319,212,215 42% 101 126
App 3,897,315 6,987,121 79% 28 1
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 20

21. NIGERIA
OS Share: Q3, 2011
Available Impressions
18%
Nokia OS
1%
Symbian OS
RIM OS
17%
Others
64%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Nokia OS 2,125,455,284 63.9% +0.8 170 351
Symbian OS 580,950,924 17.5% +2.0 73 99
RIM OS 35,069,975 1.1% +0.5 21 11
Others 584,723,153 17.6% -3.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 21

22. NIGERIA
Manufacturer Share: Q3, 2011
Available Impressions
3%
3%
1%
Nokia
5%
Samsung
7%
SonyEricsson
LG
RIM
Others
81%
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Nokia 2,703,406,370 81.3% +2.7 133 227
Samsung 238,609,447 7.2% -0.4 38 40
SonyEricsson 156,991,429 4.7% -1.6 87 83
LG 103,240,328 3.1% +0.5 88 75
RIM 35,069,975 1.1% +0.5 21 11
Others 88,881,788 2.7% -1.7 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 22

23. NIGERIA
Handset and Connected Device Detail: Q3, 2011
Regional Global
Handset Impressions % Share Pt. Chg Development Development
Index Index
Nokia 3110c 173,352,450 5.2% -1.1 203 342
Nokia C1-01 152,435,984 4.6% +1.8 247 363
Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480
Nokia X2-01 118,704,446 3.6% +3.6 254 417
Nokia 2600c 114,255,330 3.4% -0.6 246 766
Nokia 5130 113,502,944 3.4% +0.1 198 379
Nokia 2626 109,687,692 3.3% -1.0 368 880
Nokia 6300 105,798,655 3.2% +0.3 90 176
Nokia 5200 81,324,913 2.4% -0.3 321 851
Nokia C3-00 79,924,085 2.4% +0.5 139 179
Nokia X2-00 64,149,126 1.9% +0.9 205 403
Nokia 6070 61,292,565 1.8% -0.6 209 770
Nokia N72 60,396,822 1.8% -0.0 215 460
Nokia N2690 58,119,522 1.7% -0.3 230 267
Nokia 1680c 57,868,162 1.7% -0.3 77 438
Nokia 2630 53,548,456 1.6% -0.4 152 500
Nokia 6085 46,244,314 1.4% -0.2 192 635
Nokia N70 44,587,817 1.3% +0.1 55 115
Nokia 6230 43,454,430 1.3% -0.3 188 669
Nokia E63 38,880,886 1.2% +0.1 79 106
Nokia 6230i 36,688,340 1.1% -0.3 95 552
Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 23

24. NIGERIA
Summary: Q3, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 2,348,991,191 3,326,199,336 42% Nokia OS 63.1% 63.9% +0.8
Smartphone 234,411,331 358,536,973 53%
Symbian OS 15.5% 17.5% +2.0
Advanced 2,114,579,860 2,967,662,363 40%
Others 20.8% 17.6% -3.2
Mobile Web 2,345,093,876 3,319,212,215 42%
App 3,897,315 6,987,121 79%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg Nokia 3110c 6.3% 5.2% -1.1
Nokia 78.6% 81.3% +2.7
Nokia C1-01 2.8% 4.6% +1.8
Samsung 7.6% 7.2% -0.4
SonyEricsson 6.3% 4.7% -1.6 Nokia N2700 Classic 3.8% 4.4% +0.7
LG 2.6% 3.1% +0.5 Nokia X2-01 0.0% 3.6% +3.6
RIM 0.5% 1.1% +0.5
Nokia 2600c 4.0% 3.4% -0.6
Nokia 5130 3.3% 3.4% +0.1
Nokia 2626 4.3% 3.3% -1.0
Nokia 6300 2.9% 3.2% +0.3
Nokia 5200 2.7% 2.4% -0.3
Nokia C3-00 1.9% 2.4% +0.5
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 24

25. SOUTH AFRICA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q2 2011 Q3 2011 % Chg Development Development
Index Index
Total 2,600,880,272 3,133,200,367 20% n/a n/a
Smartphone 658,002,521 897,091,977 36% 147 63
Advanced 1,942,877,751 2,236,108,390 15% 86 144
Mobile Web 2,589,599,327 3,108,789,135 20% 100 126
App 11,280,945 24,411,232 116% 103 4
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 25

26. SOUTH AFRICA
OS Share: Q3, 2011
Available Impressions
Nokia OS
21%
RIM OS
41%
Symbian OS
Android
Others
19%
18%
2%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Nokia OS 645,737,857 20.6% +0.4 55 113
RIM OS 581,522,839 18.6% +5.7 366 194
Symbian OS 571,682,906 18.2% -0.3 77 104
Android 62,939,395 2.0% +1.0 122 9
Others 1,271,317,371 40.6% -6.7 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 26

27. SOUTH AFRICA
Manufacturer Share: Q3, 2011
Available Impressions
3%
1%
Nokia
3%
Samsung
5%
RIM
39%
LG
19%
SonyEricsson
Motorola
Others
30%
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Nokia 1,208,351,667 38.6% +0.1 63 108
Samsung 952,018,255 30.4% -5.0 163 170
RIM 581,522,839 18.6% +5.7 366 194
LG 169,768,657 5.4% +0.0 154 132
SonyEricsson 105,041,382 3.4% -1.1 61 59
Motorola 35,981,751 1.1% -0.4 89 44
Others 80,515,816 2.6% +0.7 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 27

28. SOUTH AFRICA
Handset and Connected Device Detail: Q3, 2011
Regional Global
Handset Impressions % Share Pt. Chg Development Development
Index Index
RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418
Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599
Nokia E63 124,201,292 4.0% +0.0 269 358
RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215
Samsung SGH-E250 76,649,878 2.4% -0.8 152 837
Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648
Nokia 5230 68,796,626 2.2% -0.4 318 385
Nokia C3-00 59,584,934 1.9% +0.5 110 141
Nokia X3-00 58,260,963 1.9% -0.3 168 386
Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549
LG KS360 47,114,448 1.5% -0.5 222 1679
Nokia 1680c 46,509,023 1.5% -0.4 66 374
Nokia 5130 43,249,757 1.4% +0.2 80 153
Samsung GT-C3303 42,633,947 1.4% -0.1 395 135
Nokia X2-01 39,941,995 1.3% +1.3 91 149
Nokia N70 37,825,670 1.2% -0.3 50 104
RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96
Nokia X2-00 31,540,720 1.0% +0.3 107 211
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 28

29. SOUTH AFRICA
Summary: Q3, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 2,600,880,272 3,133,200,367 20% Nokia OS 20.3% 20.6% +0.4
Smartphone 658,002,521 897,091,977 36%
RIM OS 12.8% 18.6% +5.7
Advanced 1,942,877,751 2,236,108,390 15%
Symbian OS 18.6% 18.2% -0.3
Mobile Web 2,589,599,327 3,108,789,135 20%
App 11,280,945 24,411,232 116%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg RIM BlackBerry 8520 8.7% 12.5% +3.8
Nokia 38.5% 38.6% +0.1
Samsung SGH E250i 9.6% 8.9% -0.7
Samsung 35.4% 30.4% -5.0
RIM 12.8% 18.6% +5.7 Nokia E63 3.9% 4.0% +0.0
LG 5.4% 5.4% +0.0 RIM BlackBerry 9300 2.0% 2.6% +0.6
SonyEricsson 4.4% 3.4% -1.1
Samsung SGH-E250 3.2% 2.4% -0.8
Samsung GT S5233A 3.1% 2.3% -0.8
Nokia 5230 2.6% 2.2% -0.4
Nokia C3-00 1.4% 1.9% +0.5
Nokia X3-00 2.1% 1.9% -0.3
Samsung SGH-M620 2.2% 1.7% -0.4
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 29

30. ASIA SUMMARY
Asia Regional Profile: Q3 2011
Asia mobile impressions grew by
25% over the past quarter on the
InMobi network.
" InMobi now serves over 69.5 billion
impressions per quarter in Asia. The volume
of mobile impressions in Asia signifies the
reach mobile devices can offer local, regional
and global brands.
Mobile ad growth is driven by both
Smartphones and Advanced
phones.
" The majority of impressions in this market
Available Impression Volume & Composition
are still delivered via Advanced phones.
Global
Q2 2011 Q3 2011 % Chg Development App impressions more than
Index
Total 55,545,803,359 69,468,050,068 25.1% n/a doubled in Q3.
Smartphone 12,941,942,984 18,370,821,882 41.9% 70
" With increased Smartphone adoption App
Advanced 42,603,860,375 51,097,228,186 19.9% 135
impressions will likely continue to grow
Mobile Web 51,921,575,696 61,722,250,477 18.9% 112 quickly.
App 3,624,227,663 7,745,799,591 113.7% 53
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 30

31. ASIA
Asia OS Share: Q3 2011
Available Impressions
Global
Nokia OS OS Impressions % Share Pt. Chg Development
Index
25%
Symbian OS
29%
Nokia OS 17,313,288,266 24.9% -2.2 137
Android
Symbian OS 15,394,331,395 22.2% -1.1 126
iPhone OS
Android 11,544,969,194 16.6% +7.5 74
RIM OS
iPhone OS 4,374,167,713 6.3% -2.7 57
1%
6%
Others
22%
RIM OS 953,434,483 1.4% +0.5 14
Others 19,887,859,017 29% -1.9 n/a
17%
Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell.
" Nokia remains the largest platform by number of impressions.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 31

32. ASIA
Asia Manufacturer Share: Q3 2011
Available Impressions Global
1%
1%
1%
Manufacturer Impressions % Share Pt. Chg Development
3%
2%
6%
Nokia Index
Samsung Nokia 32,914,688,286 47.4% -3.4 132
3%
SonyEricsson
Apple Samsung 14,341,732,589 20.6% +3.7 115
HTC SonyEricsson 5,603,559,323 8.1% -2.3 142
6%
LG
47%
DoCoMo Apple 4,374,167,713 6.3% -2.7 57
RIM HTC 2,083,691,814 3.0% +1.1 51
8%
Nexian
Motorola LG 2,025,246,212 2.9% -0.0 71
Others
DoCoMo 1,142,701,777 1.6% +1.3 116
21%
RIM 953,434,483 1.4% +0.5 14
Nexian 791,918,259 1.1% +0.1 229
Motorola 726,984,844 1.0% -0.0 40
Others 4,509,924,769 6.5% +1.8 n/a
While Nokia impressions declined slightly this quarter, they still make up almost half of
mobile ad impressions in Asia.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 32

33. ASIA
Asia Handset and Connected Device Detail: Q3 2011
Global
Handset Impressions % Share Pt. Chg Development
Index
Apple iPhone 4 2,289,123,772 3.3% +0.8 80
Nokia 5233 2,178,901,734 3.1% +0.7 184
Nokia 3110c 1,895,174,786 2.7% -0.6 179
Samsung GT-C3303 1,494,870,227 2.2% +0.4 213
Nokia C1-01 1,494,540,147 2.2% +0.8 170
Nokia 6300 1,452,414,383 2.1% -0.3 116
Nokia N73 1,190,814,533 1.7% -0.3 136
Nokia N70 1,186,494,885 1.7% -0.4 147
Nokia E63 992,788,619 1.4% -0.2 129
Nokia C3-00 969,275,849 1.4% -0.1 104
Nokia N2700 Classic 883,925,461 1.3% -0.0 138
Samsung GT-C3200 883,270,324 1.3% +0.1 223
Nokia X2-01 872,635,281 1.3% +1.3 147
Nokia 7210 827,195,917 1.2% -0.2 204
Nokia 5130 743,332,219 1.1% -0.1 119
Although Apple’s total share declined slightly, the iPhone 4 delivered the most
impressions in the region.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 33

34. ASIA
Asia Summary: Q3 2011
Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 55,545,803,359 69,468,050,068 25.1% Nokia 50.8% 47.4% -3.4
Smartphone 12,941,942,984 18,370,821,882 41.9% Samsung 16.9% 20.6% +3.7
Advanced 42,603,860,375 51,097,228,186 19.9% SonyEricsson 10.4% 8.1% -2.3
Mobile Web 51,921,575,696 61,722,250,477 18.9% Apple 9.0% 6.3% -2.7
App 3,624,227,663 7,745,799,591 113.7% HTC 1.9% 3.0% +1.1
Top Countries within Region: % Share of Available Top 3 OS Systems: % Share of Available Impressions
Impressions Q2 2011 Q3 2011 Pt. Chg
Q3 2011 Pt. Chg
Nokia OS 27.1% 24.9% -2.2
India 47.0% +3.3
Indonesia 18.8% -4.4 Symbian OS 23.3% 22.2% -1.1
Vietnam 6.6% -2.2 Android 9.2% 16.6% +7.5
Japan 6.4% +0.9
China 3.2% +1.2
Bangladesh 3.1% +0.2
" InMobi’s Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones.
" Android impressions increased by 7.5 points, widening the gap with Apple OS.
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 34

35. AUSTRALIA SUMMARY
Available Impression Volume & Composition
Regional Global
Q2 2011 Q3 2011 % Chg Development Development
Index Index
Total 1,101,871,529 1,096,598,668 0% n/a n/a
Smartphone 898,114,644 931,217,312 4% 225 158
Advanced 203,756,885 165,381,356 -19% 23 31
Mobile Web 511,669,107 559,798,158 9% 57 65
App 590,202,422 536,800,510 -9% 439 233
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 35

36. AUSTRALIA
OS Share: Q3, 2011
Available Impressions
2%
10%
iPhone OS
Android
7%
RIM OS
37%
Symbian OS
Nokia OS
Others
21%
22%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
iPhone OS 403,429,533 36.8% -16.9 584 334
Android 239,058,648 21.8% +5.9 131 97
RIM OS 231,713,048 21.1% +15.8 1542 220
Symbian OS 81,925,257 7.5% -3.0 34 42
Nokia OS 26,427,597 2.4% -0.6 10 13
Others 114,044,584 10.4% -1.2 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 36

37. AUSTRALIA
Manufacturer Share: Q3, 2011
Available Impressions
2%
1%
3%
2%
2%
Apple
2%
RIM
Samsung
Nokia
8%
HTC
37%
Access
ZTE
10%
SonyEricsson
LG
Motorola
Others
13%
21%
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Apple 403,429,533 36.8% -16.9 584 334
RIM 231,713,048 21.1% +15.8 1,540 220
Samsung 139,038,736 12.7% +2.8 61 71
Nokia 113,649,061 10.4% -3.5 22 29
HTC 85,474,534 7.8% +1.3 260 132
Access 23,026,463 2.1% +0.2 333 539
ZTE 22,935,066 2.1% -0.4 906 727
SonyEricsson 20,251,662 1.8% +0.7 23 32
LG 18,354,941 1.7% +0.1 57 41
Motorola 11,042,012 1.0% -0.9 96 38
Others 27,683,612 2.5% +0.7 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 37

38. AUSTRALIA
Handset and Connected Device Detail: Q3, 2011
Regional Global
Handset Impressions % Share Pt Chg Development Development
Index Index
Apple iPhone 4 220,830,127 20.1% -3.0 611 489
RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509
Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598
Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271
Samsung GT-I9000 42,966,132 3.9% +0.1 659 330
Apple iPad I 33,417,184 3.0% -0.9 363 221
Samsung GT-I9100 25,370,917 2.3% +2.2 388 323
Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816
Apple iPhone 3G 18,984,155 1.7% -1.1 716 230
HTC Desire S 17,889,741 1.6% +1.6 173 173
HTC 001HT 16,953,406 1.5% +1.5 265 114
Nokia 6120c 16,539,127 1.5% -0.8 145 186
ZTE T100 15,263,028 1.4% +0.0 4,434 10119
Nokia E63 13,655,729 1.2% -0.5 87 113
Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689
HTC Desire 12,568,435 1.1% -0.4 301 240
RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65
HTC Desire HD 11,515,531 1.1% -1.1 427 233
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 38

39. AUSTRALIA
Summary: Q3, 2011
Available Impression Volume & Composition Top 3 OS Systems: % Share of Available Impressions
Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg
Total 1,101,871,529 1,096,598,668 0% iPhone OS 53.7% 36.8% -16.9
Smartphone 898,114,644 931,217,312 4%
Android 15.9% 21.8% +5.9
Advanced 203,756,885 165,381,356 -19%
RIM OS 5.4% 21.1% +15.8
Mobile Web 511,669,107 559,798,158 9%
App 590,202,422 536,800,510 -9%
Top 10 Handsets: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg
Top 5 Manufacturers: % Share of Available Impressions
Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 23.1% 20.1% -3.0
Apple 53.7% 36.8% -16.9
RIM BlackBerry 9700 4.3% 18.6% +14.3
RIM 5.4% 21.1% +15.8
Samsung 9.9% 12.7% +2.8 Apple iPhone 3GS 9.5% 4.8% -4.7
Nokia 13.9% 10.4% -3.5 Apple iPod Generation
1.9% 4.0% +2.1
IV
HTC 6.5% 7.8% +1.3
Samsung GT-I9000 3.8% 3.9% +0.1
Apple iPad I 3.9% 3.0% -0.9
Samsung GT-I9100 0.2% 2.3% +2.2
Access NetFront Ver.
1.6% 1.7% +0.2
3.5
Apple iPhone 3G 2.9% 1.7% -1.1
HTC Desire S 0.0% 1.6% +1.6
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 39

40. CHINA MARKET SUMMARY
Available Impression Volume & Composition
Regional Global
Q2 2011 Q3 2011 % Chg Development Development
Index Index
Total 1,128,098,446 2,240,676,668 99% n/a n/a
Smartphone 1,016,283,721 2,073,540,501 104% 248 174
Advanced 111,814,725 167,136,167 49% 9 12
Mobile Web 497,879,389 903,879,163 82% 45 51
App 630,219,057 1,336,797,505 112% 535 284
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 40

41. CHINA
OS Share: Q3, 2011
Available Impressions
1%
2%
6%
Android
iPhone OS
Symbian OS
29%
Nokia OS
Others
62%
Regional Global
OS Impressions % Share Pt. Chg Development Development
Index Index
Android 1,384,813,908 61.8% +16.3 372 275
iPhone OS 657,618,377 29.3% -15.2 466 267
Symbian OS 128,698,441 5.7% -1.1 26 33
Nokia OS 32,004,542 1.4% +0.1 6 8
Others 37,541,399 1.7% -0.1 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 41

42. CHINA
Manufacturer Share: Q3, 2011
Available Impressions
1%
2%
1%
Apple
3%
5%
HTC
3%
Samsung
Motorola
29%
Nokia
8%
SonyEricsson
LG
ZTE
10%
DoCoMo
Huawei
Others
16%
23%
Regional Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index Index
Apple 657,618,377 29.3% -15.2 466 267
HTC 512,091,117 22.9% +3.8 762 386
Samsung 362,093,959 16.2% +8.5 78 90
Motorola 219,192,248 9.8% +0.4 935 371
Nokia 168,461,825 7.5% -1.1 16 21
SonyEricsson 60,052,621 2.7% +1.3 33 47
LG 57,226,342 2.6% +0.1 88 62
ZTE 34,291,397 1.5% +1.0 663 532
DoCoMo 27,090,214 1.2% +1.2 73 85
Huawei 25,869,945 1.2% -0.1 435 157
Others 116,688,623 5.2% +0.1 n/a n/a
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 42

43. CHINA
Handset and Connected Device Detail: Q3, 2011
Regional Global
Handset Impressions % Share Pt. Chg Development Development
Index Index
Apple iPhone 4 373,451,481 16.7% -2.8 506 404
HTC Desire S 181,951,720 8.1% +8.1 863 863
Apple iPad I 175,697,214 7.8% -1.3 935 568
HTC Desire 83,235,153 3.7% -3.2 975 779
Samsung GT-P1000 72,475,077 3.2% +3.2 456 313
Samsung GT-I9000 71,583,324 3.2% +0.4 537 269
HTC 001HT 58,735,053 2.6% +2.6 449 194
HTC Desire HD 52,807,533 2.4% -1.9 957 523
Motorola MB525 48,765,079 2.2% +0.9 1,069 831
Motorola ME525 37,068,071 1.7% +0.9 1,789 4079
Apple iPod Generation IV 36,809,287 1.6% +0.4 358 113
Samsung GT-S5830 36,310,367 1.6% +1.6 373 327
Motorola MB526 30,831,123 1.4% +1.4 1,393 932
Samsung GT-I9100 29,983,587 1.3% +1.1 224 187
Apple iPhone 3G 29,078,864 1.3% -0.7 537 172
ZTE Blade 27,845,753 1.2% +0.8 1,863 863
SonyEricsson X10i 23,815,135 1.1% +0.7 500 409
Apple iPhone 2G 23,667,296 1.1% -8.6 101 101
Samsung GT-I9003 22,589,627 1.0% +1.0 433 471
Source: InMobi Mobile Insights – Network Research, Q3 2011
Page 43