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Technology Solutions for Tourism Conference 2012
                           Thursday 23rd February
          Part 2: Steve Machin, Managing Director, Stormcrowd




Wednesday, 14 March 2012
Wednesday, 14 March 2012
How much of your audience can you reach? EASILY?




Wednesday, 14 March 2012
Wednesday, 14 March 2012
Assumptions reduce reach and audience acquisition




Wednesday, 14 March 2012
Social Data = Heavy Lifting..




Wednesday, 14 March 2012
The data keeps flowing… many to many..




Wednesday, 14 March 2012
Can a tide of shared data help all the boats to rise?




Wednesday, 14 March 2012
One Size Fits…
                              One 
                              Some 
                              All
                              

Wednesday, 14 March 2012
Acquire, Segment, Communicate, Amplify, Reward




Wednesday, 14 March 2012
Using smart e-CRM via email to increase restaurant bookings by
                            76%




Wednesday, 14 March 2012
“Hands Up, Who wants a VIP upgrade?”




Wednesday, 14 March 2012
Product Variations and Communications hit the right
                         notes




Wednesday, 14 March 2012
Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk




Wednesday, 14 March 2012

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Part 2: Steve Machin, Managing Director, Stormcrowd