On Thursday 23 February the ETAG: Technology Solutions for Tourism event took place at Pollock Halls, Edinburgh. The event, organised by ETAG, Interactive Scotland and Scottish Enterprise, followed on from the hugely successful ETAG Technology Solutions in Tourism 2011 and featured leading industry speakers. In this slidecast, all presenters come together for a Q&A panel discussion.

1. Technology Solutions for Tourism Conference 2012
Thursday 23rd February
Panel Discussion
Wednesday, 28 March 2012

2. Panel Discussion
 Robin Worsnop, Chair of ETAG & Chief Executive, Rabbie's Small Group
Tours
 Steve Machin, Managing Director, Stormcrowd
 Stephanie Rieger, Principal Mobile User Experience Designer, Yiibu
 Robbie Parish, Director of Digital and Media VisitScotland
 Alan Gibson, Edinburgh Festival Fringe & Gavin Dutch, Kotikan
 Hugh Wallace, Head of Digital Media National Museums Scotland
Wednesday, 28 March 2012

3. “Do you have any insight into the
comfort that people have in using their
credit card on a mobile phone?”
Wednesday, 28 March 2012

4. “I was just wondering about secure
payment gateways. The likes of Secure
Trading or Streamline? Is this a
method to use rather than Paypal?”
Wednesday, 28 March 2012

5. “Question to Hugh. We’re all talking
about this wonderful technology -
apps, mobile, etc, then we go to the
Museum of Scotland and it doesn’t
have WIFI. Why not?”
Wednesday, 28 March 2012

6. “There’s been quite a bit of talk about
the various advantages and
disadvantages of native smart phone
applications versus just using the
internet or a mobile set on the web.
Is the web likely to get better in the
near future? I’m thinking particularly
about HTML5 coming out with the
added functionality that it gives.”
Wednesday, 28 March 2012

7. “You wouldn’t think that it’d be a hard job in late
October every year, to get Christmas menus from
people, but it is. If Robbie and his team do
everything they say they’re going to do, that’s only
half the job. The tourism industry has to get behind
it and supply Visit Scotland with relevant data.
Can I ask everyone here to do that and to
evangelise for that and tell every tourism provider
that you know, that they’ve got to make this work
for Visit Scotland and for Scotland.”
Wednesday, 28 March 2012

8. “What kind of impact are user
generated content and TripAdviser
going to have on your business as
things move forward, rapidly as they
are?”
Wednesday, 28 March 2012

9. Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk
Wednesday, 28 March 2012