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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

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Presented by Kent Lewis for InnoTech Oregon 2011

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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com
Formic Background Launched in 2008 to service small business & partners Specializes in search, social and website development 100% of Account Team Google AdWords Certified 7 employees & 30+ clients Strategic partnerships (Microsoft, AlphaGraphics, etc.) Focus on education via monthly Seminar Series
Advanced Social Media Agenda Facebook Twitter LinkedIn YouTube SlideShare Quora Foursquare
Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
Twitter: Cox Customer service Dedicated team Tool: Parature
Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
LinkedIn: Formic Media Services tab Recommend API Request recommendations
LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
Summary Customize profiles, using latest tools & tech Focus on R&D & customer service via social Optimize profiles to increase visibility in search Create educational “thought leadership” content Develop sales-centric content strategies Test advertising on social all platforms Treat social fans & followers as affinity partners
Questions & Answers Attend our next Seminar on 5.11: Sales Success Visit our SlideShare account for past Seminar presentations Sign up for our monthly email newsletter Read our blog or follow us on Twitter (@FormicMedia) Read articles & white papers in Anvil Resources section Reach out to us with questions & partner opportunities Kent Lewis John McPhee President & Founder Account Director Formic Media, Inc. www.FormicMedia.com

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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

  • 1. Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com
  • 2. Formic Background Launched in 2008 to service small business & partners Specializes in search, social and website development 100% of Account Team Google AdWords Certified 7 employees & 30+ clients Strategic partnerships (Microsoft, AlphaGraphics, etc.) Focus on education via monthly Seminar Series
  • 3. Advanced Social Media Agenda Facebook Twitter LinkedIn YouTube SlideShare Quora Foursquare
  • 4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
  • 5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
  • 6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
  • 7. Twitter: Cox Customer service Dedicated team Tool: Parature
  • 8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
  • 9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
  • 10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
  • 11. LinkedIn: Formic Media Services tab Recommend API Request recommendations
  • 12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
  • 13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
  • 14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
  • 15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
  • 16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
  • 17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
  • 18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
  • 19. Summary Customize profiles, using latest tools & tech Focus on R&D & customer service via social Optimize profiles to increase visibility in search Create educational “thought leadership” content Develop sales-centric content strategies Test advertising on social all platforms Treat social fans & followers as affinity partners
  • 20. Questions & Answers Attend our next Seminar on 5.11: Sales Success Visit our SlideShare account for past Seminar presentations Sign up for our monthly email newsletter Read our blog or follow us on Twitter (@FormicMedia) Read articles & white papers in Anvil Resources section Reach out to us with questions & partner opportunities Kent Lewis John McPhee President & Founder Account Director Formic Media, Inc. www.FormicMedia.com