Presented at InnoTech Dallas on May 17, 2012. All rights reserved.

1. <Event Name> 5/17/2012
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 1

2. <Event Name> 5/17/2012
61,600,000 results!
subcontracting: the Cloud computing is the
purchase by a company delivery of computing as a
of labor or parts from a service rather than a
source outside the product, whereby shared
company rather than resources, software, and
using the company's information are provided
staff or resources to computers and other
devices as a metered
service over a network
(typically the Internet).[
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 2

3. <Event Name> 5/17/2012
Cloud | Attributes
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 3

4. <Event Name> 5/17/2012
Evolution towards highly virtual and beyond to cloud
Management of Resources: What you manage
PRIVATE Platform as a Software as a
You Configure
Infrastructure
You Manage
as a Service (IaaS) Service (PaaS) Service (SaaS)
(On-Premise)
Applications Applications Applications Applications
You Manage
Development & Development & Development & Development &
Runtime Kernels Runtime Kernels Runtime Kernels Runtime Kernels
Databases Databases Databases Databases
Security, Management, Security, Management, Security, Management, Security, Management,
Managed by Vendor
Managed by Vendor
You Manage
Load Balancing & Load Balancing & Load Balancing & Load Balancing &
Integration Integration Integration Integration
Logical Servers, Logical Servers, Logical Servers, Logical Servers,
Storage Storage Storage Storage
Managed by Vendor
Virtualization Virtualization Virtualization Virtualization
OS OS OS OS
Server Hardware Server Hardware Server Hardware Server Hardware
Networking, Networking, Networking, Networking,
Utilities, Physical Utilities, Physical Utilities, Physical Utilities, Physical
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 4

5. <Event Name> 5/17/2012
TCO per
Server
$8,000
$6,000
$4,000
$2,000
Private
$0
Public
100 1,000 10,000 100,000
Cloud Size (# of Servers)
DELIVERY
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 5

6. <Event Name> 5/17/2012
UTILIZATION
TIME OF DAY PATTERNS INDUSTRY VARIABILITY DESIGNING FOR
GROWTH
Total Server Capacity Required
Japan Tax Service (hrblock.com) 7,500 Upside Buffer
UK Retail (kohls.com) Expected
Query Volume
Site Traffic
5,000
2,500
8:00 AM12:004:00 PM 8:00 PM12:004:00 AM -
8:00 PM
12:00 4:00 8:00 AM
12:00 4:00 8:00 Ja D Jan 1 April
4 7 Aug 10
AM PM PM PM AM AM AM n e
c Months from Planning
Date
In a non-Cloud view, there are inefficiencies
Allocated Load
IT- Forecast
“Under-
supply“ of capacities
capacities
“Waste“ Fixed cost
IT CAPACITY
of of IT-
capacitie capacities
s
Barrier
for Actual
innovati Load
ons TIME
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 6

7. <Event Name> 5/17/2012
Elasticity in a Cloud View
Load
Allocated Foreca
IT st
capacities
No “under-
IT CAPACITY
supply“
Reduction Possible
Reductio of “over- reduction
n supply“ of IT-
of initial capacities
investme in case of
nts Actual Load reduced
load
Time
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 7

8. <Event Name> 5/17/2012
The Private Hybrid support & the “Commons”
Public Hybrid support & the “Commons”
Microsoft Best experience with most-used apps Best experience with most-used apps
Total cost of ownership Higher-level services
Difference
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 8

9. <Event Name> 5/17/2012
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 9

10. <Event Name> 5/17/2012
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT
MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it
should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 10