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1. The contents of this document are proprietary and confidential to Oracle
Corporation. They are provided to the San Antonio Enterprise
Architecture Forum for informational purposes and may not be
duplicated, modified and/or shared.
The following is intended to outline our general product direction. It is
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code,
or functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracle's products remains at the sole
discretion of Oracle.

2. <Insert Picture Here>
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Transforming IT - Own Your Architecture

3. Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
Transforming IT - Own Your Architecture
Order to Cash
Hire to Retire
Master Data
Mobile
SocialB to B/C
Cloud
M&A
*Four Stages of Architecture Maturity
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Standard
Interfaces
and Business
Componentization
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Master Data
Management
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Strategic
Business
Value of IT

4. Business
Silo
Standardized
Technology
Optimized
Core
Business
ModularityLevel of Effort
to Deploy New
Enterprise
Technologies
IT Budgets
Transforming IT - Own Your Architecture
*Four Stages of Architecture Maturity
100%
92%
145%
Value >
Cost
Lack of
Agility
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
Strategic
Business
Value of IT
Cost
Center
Profit
Center
84%
92%
Value <
Cost
High Level
Of Agility

5. Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
IT Business Impact
CIO Role
Architect Role
*Four Stages of Architecture Maturity
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
IT Staff
IT Process
Technology Enablers

6. *
Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
IT Business
Impact
CIO Role
• Agile
• High Risk
• High Costs
• What CIO?
• IT Director -
• Lower Costs
• Reduce Risks
• Less Agile – Rigid
• CIO with low
impact to business
• Directive to reduce
• Enterprise
business processes
• Enterprise view of
Information
• CIO becomes a
major influencer on
• Very Agile Business
• IT is a Competitive
Advantage
• M&AaaS
• Peer to CFO and
COO
*Four Stages of Architecture Maturity
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
CIO Role
Architect
Role
• IT Director -
maybe
• What Architect?
• Directive to reduce
the cost of IT
• Develop Technology
Standards
• Stabilize tech stack
major influencer on
business decisions
• Direct impact to
business
profitability
COO
• True Enterprise
Architect
• Business and
Technology leader

7. *
Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
IT Staff
IT Processes
• Wear many hats
• Reactive
• Little specialization
• ‘Seat of the pants’
• Few standardized
• Specialized skills
• Horizontal orgs
mirror tech stack
• Starting ITIL and
development
• Teams of vertical
skill sets (CoE)
• End user focus
• Proactive
• ITIL Service
Management
• IT Governance
• Partners with LOB
• Known and
repeatable
*Four Stages of Architecture Maturity
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
IT Processes
Technology
Enablers
• Few standardized
procedures
• Heterogeneous
• What ever the
LOB wants
development
standards
• Technology
standards by
technology layer
• IT Governance
and Financial Mana
• Application Arch
• Information Arch
• Vertical Tech
Stack
repeatable
• Modular
• New Enterprise
Technologies

8. 1. Business Projects
- Directly Effect the Profitability of the Business
- Implement Innovative Business Solutions
- Requires Business and IT alignment
4 Categories of IT Work
2. IT Internal Projects
- Increase the Efficiency of IT Staff through IT Automation
*
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
- Increase the Efficiency of IT Staff through IT Automation
- Evaluate Innovative Technologies Solutions
3. Infrastructure Changes
- Update Application Infrastructures
- Proactively Keeping the Lights On
4. Unplanned Work
- Break Fix
*Source: ‘The Phoenix Project’ by Gene Kim, Kevin Behr and George Spafford

9. Business
Projects
IT Internal
Projects
Infrastructure
*Four Stages of Architecture Maturity
Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Infrastructure
Changes
Unplanned
Work
Strategic
Business
Value of IT
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization

10. Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
IT Governance
EA Governance
Service Strategy
Service Design,
Service Portfolio Financial Mngt
SLAs
Capacity, Availability,
*Four Stages of Architecture Maturity
Portfolio
Rationalization
Architecture
Rationalization
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Cost
Center
Profit
Center
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Service Design
Service Transition
Service Operations Event, Incident,
Problem Mngt
Configuration,
Knowledge Mngt
Change,
Release Mngt
Service Design,
Service Catalog SLAs
Asset, Supplier
Mngt
Capacity, Availability,
Continuity, Information
Security Mngt
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006

11. Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
Infrastructure
Architectures
App & Info
Architectures
Enterprise
Architectures
Integrated
Modular
Architecture
*Four Stages of Architecture Maturity
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
Simplify
Performance
& Scalability
Standardize &
Consolidate
Integrated
Architecture
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006

12. Performance
& Scalability
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
& Scalability

13. Database CPUs CPU &
Memory
Network &
Switches Controllers Disks
SSD
O/S VM Hypervisor
Build-Your-Own Best-of-Breed
Database O/S
VM
Network SAN
Performance & Scalability
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Database CPU &
Memory
DisksO/S 80Gb
Infiniband
Storage Server
Software
PCIe Smart
Flash Cache
Storage
Servers
Engineered for Extreme Performance
Enterprise Management Platform

14. Simplify IT
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential

15. 6,300
1,200
24
RedHat
• Versions 4,5,6 and
minor versions (24)
HP ProLiant BL Series (20)
• Network Controllers (3)
• Storage Controllers (3)
VMWare vSphere ESX
• Versions 3,4,5 (24)
• Patches/upgrades (5)
• vCenter (10)
Simplify IT
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
154,314,720,000,000
1,890
450
6,300
X
15
• Storage Controllers (3)
• Firmware Updates (35)
Cisco Nexus 5000 Series (6)
• IOS 15 OS Release (7)
• IOS 15 Patch (5)
• Network Manager (9)
EMC VNX Series (5)
• Block protocol (3)
• Disk Type (3)
• Control Center (10)
154 Trillion Combinations

16. ITIL Configuration Item (CI) definition:
‘Any Component that needs to be managed in order to deliver an IT Service.’
Scenario 1 - traditional silo’d servers – one per database.
=
8 DBs
+
8 O/Ss
Server 1 Server 2 Server 3 Server 4 Server 5 Server 6 Server 7 Server 8
Simplify IT
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
= 8 O/Ss
+
8 Servers
24 CIs
• Usually 10-15% utilization of assets
• 24 CIs to manage, monitor, patch and backup
This is server sprawl.

17. Scenario 2 - virtualized servers.
=
8 DBs
+
8 O/Ss
+
8 VMs
+
Server 1
VM VM VM VM
Server 2
VM VM VM VM
Simplify IT
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= +
2 Hypervisors
+
2 Servers
28 CIs• Utilization of assets goes up – with a new layer of software
• 28 CIs to manage, monitor, patch and backup
This solves server sprawl – but not CI sprawl.
Hypervisor Hypervisor

18. Scenario 3 – Oracle 12c Multitenant Databases – Pluggable Databases
=
8 PDBs
+
2 CDBs
+
2 O/Ss
+
Simplify IT
Server 1 Server 2
PDB PDBPDB PDB
Container
Database
PDB PDBPDB PDB
Container
Database
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+
2 Servers
14 CIs
• 14 CIs to manage and monitor – a 50% reduction in CIs
• Since patching and backups are done at the CDB, only 6 CIs to patch and backup
• Utilization of assets goes up AND processing overhead goes down
12c solves server sprawl AND CI sprawl.

19. Standardize &
Consolidate
Transforming IT - Own Your Architecture
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Consolidate

20. System Resources
10
15
20
Separate Databases 12c Pluggable Databases
MemoryinGB
Standardize & Consolidate
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1 10 20 50 80 110 140 170 200 230 250
0
10
5
MemoryinGB
Number of Databases

21. Applications &
Middleware
Database
Operating System
Virtualization &
DBAs
Sys Admins
VMWare Admins
Standardize & Consolidate
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Virtualization &
Cloud Management
Compute
Storage
Networking
VMWare Admins
Hardware Admins
SAN Admins
Network Admins
Database
Machine
Administrators
(DMAs)

22. Integrated Architecture
Transforming IT - Own Your Architecture
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Integrated Architecture

23. 99.99%,
RPO/RTO,
HIPAA,
PCI,
Application
Categories
Mission
Complexity
Integrated Architecture
Mission
Critical
Dept.
Mission
Critical
Mission
Critical
Mission
Critical
Important
Important
Important
Dept.
Mission
Critical
Important
CRM
ERP
MDM
WEB
EDW
HCM
Dept.Dept.
Important
OLTP Mixed
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Size of the System
PCI,
.
.
.
Concurrent Users, Storage,
Important
Mission
Critical
Dept.
Complexity
Dept.
Mission
Critical
Important
Important
Dept.
Dept.
Dept. Dept.
Dept.
Dept.
Dept.
Important EDW
Dept.
Dept.
Dept.
Dept.
Dept. Dept.
Dept.Dept.
Dept.
Dept.
DW – Big DataDept

24. Data Management
Application &
Middleware
Integrated Architecture
Business Requirements
Product
Development
Sales &
Marketing
Business
Intelligence
Supply Chain ERP
PLMCRMBI VCP / VCE EBS
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Operating System
Server Hardware
Storage
Virtualization
Data Management
Middleware
Infrastructure
as a Service
Software
as a Service
Platform
as a Service

25. Modular Architecture
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential

26. Enterprise Process Integration
Master Data Management
Application &
Modular Architecture
Business Requirements
PLMCRMBI VCP / VCE EBS
Product
Development
Sales &
Marketing
Business
Intelligence
Supply Chain ERP
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
EnterpriseSecurity
EnterpriseIntegration
Operating System
Server Hardware
Storage
Virtualization
Data Management
Application &
Middleware

27. Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
Level of Effort
to Deploy
New
Enterprise
Technologies
IT Budget
Transforming IT - Own Your Architecture
*Four Stages of Architecture Maturity
100%
92%
145%
Lack of
Agility
Value >
Cost
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
Strategic
Business
Value of IT
Cost
Center
Profit
Center
84%
92%
High Level
Of AgilityValue <
Cost

28. Modular
Architecture
Business
Silo
Standardized
Technology
Optimized
Core
Business
Modularity
Infrastructure
Architectures
App & Info
Architectures
Enterprise
Architectures
Integrated
*Four Stages of Architecture Maturity
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
Strategic
Business
Value of IT
Locally
Optimized
Solutions
Enterprise-Wide
Technology
Solutions
Standardized
Enterprise
Process/Data
Standard
Interfaces
and Business
Componentization
Standardize &
Consolidate
Integrated
Architecture
*Source : ‘Enterprise Architecture As Strategy: Creating a Foundation for Business Execution’ by J Ross, P. Weill, D. Robertson, HBS Press, 2006
Simplify
Performance
& Scalability

29. Enterprise Process Integration
Master Data Management
Application &
Modular Architecture
Business Requirements
PLMCRMBI VCP / VCE EBS
Product
Development
Sales &
Marketing
Business
Intelligence
Supply Chain ERP
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential
EnterpriseSecurity
EnterpriseIntegration
Operating System
Server Hardware
Storage
Virtualization
Data Management
Application &
Middleware

30. Your thoughts?
Transforming IT - Own Your Architecture
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Oracle Confidential