Anna Majó - Barcelona Activa - Defining value opportunity

1. Barcelona
Urban Lab
Barcelona
Open
to
Business,
Open
to
Innova3on
3 - Defining Value opportunity
Chile , October 2014

2. 2
THE NEED - Origins:
Some ideas in 2005/2007 ( in 22@Barcelona)
• Business innovation can be fostered by the Administration? How ?
What are the new models?
• Public Procurement can be a tool to promote innovation? How?
DEVELOPMENT
LO
NO
UPTAKE
/
COMMERCIALITSATION
PRE-­‐COMMERCIAL
PROCUREMENTS
FIRST
COMMERCIAL
APLICATION
IDEA
SOLUTION
DESIGN
PROTOTYPE
FIRST
TEST
COMMERCIAL
PRODUCT/
SERVICE
Solution Exploration
Prototyping
Original development of a
limited volume of first
products/services in the
form of a test series. Commercialisation of products/services
(may include commercial development activities: e.g.
quantity production, customisation, integration, etc).
CONSEGUIMOS…

3. 3
Barcelona Urban Lab
Barcelona Urban Lab:
Main concepts
Concepts:
• Open Innovation
• Public Procurement -> Innovative Public Procurement (for SMEs)
• 22@Barcelona , Innovation District
• Barcelona, innovative City
• Barcelona Smart City
• Barcelona, the city of people, an inclusive City
Economic Promotion Objectives :
• Promoting entrepreneurship, growth and business innovation
• Systematization of innovation within the administration itself
• Attracting investment and brand positioning
• Efficiency and transparency in government spending

4. 4
Barcelona Urban Lab
Origins: 22@Barcelona
The Innovation District (2000)
The Innovation District
55.000
new
jobs
1500
companies
and
insItuIons
(45%
of
new
creaIon)
70%
of
Urban
Economic
Social
companies
in
5
strategic
sectors
10
universiIes,
25.000
students
12
R&D
centers
–
renewal
transforma3on
promo3on

5. Barcelona Urban Lab
CLIENT/TARGETS
&
BENEFITS:
Benefits
for
the
different
targets
Haga clic para modificar el estilo
de título del patrón
1. Ci3zens:
A
Barcelona
experience:
Urban
Lab
Benefits
More
and
beXer
products
and
soluIons
for
beXer
municipal
services.
2. Businesses:
Real-­‐life
tesIng
space
for
easier
market
access.
Learn,
shorten
Ime
to
market
and
increase
their
compeIIveness.
3. Science
and
Technology
:
It’s
a
powerful
tool
for
technology
transfer,
both
locally
and
internaIonally.
4. Public
administra3on:
Facilitate
the
introducIon
of
new
soluIons.
InnovaIon
as
a
brand
related
to
Barcelona.
Transparency
and
efficiency
in
public
procurement.

6. A
Barcelona
experience:
Urban
Lab
THE
OFFER
/SERVICE
–
The
Barcelona
Urban
Lab:
Defini3on
Defini3on
Urban
Lab
is
a
tool
to
provide
a
space
in
the
Barcelona
to
carry
out
tests
and
pilots
on
products
and
services
that
have
an
urban
impact.
The
idea
is
to
use
of
the
city
as
an
urban
laboratory
.
DefiniIon
Barcelona Urban Lab
What it IS...
/
What it IS NOT ...

7. What it IS...
Ø a test space for products that have a direct implication
in the operation of the city or in the services provided by
Barcelona City Council.
Ø a test space for hosting projects that provide benefits
to the public and that solve unanswered needs.
Ø a test space for hosting projects that are in line with
the objectives, priorities and lines of action of
Barcelona City Council.
7
What it IS NOT...
Ø a test space for existing products or services in the market or ones that are already being commercialized
(showroom).
Ø a test space for innovative products that have no direct benefit for the City Council’s administration or for
the public.
Ø a source of funding for innovative projects.
Ø It entails no commitment by Barcelona City Council for the long-term implementation of the solution tested
within the framework of Barcelona Urban Lab.
A
Barcelona
experience:
Urban
Lab
DefiniIon
Barcelona Urban Lab
THE
OFFER
/SERVICE
–
The
Barcelona
Urban
Lab

8. 8
Barcelona Urban Lab
Defining Value opportunity
Other projects
22@
The Innovation
District
Barcelona Smart City
Barcelona : i-capital and
Innovation Model