The opportunity is a 158 billion dollar Healthcare Business which is yet to be tapped. Innovative Strategic platforms such as BOP and Blue Ocean form the basics. The slides are from the Technological Presentation made at COSECSA 2010 conference which had Surgeons and Health Care Business ventures from all continents except Australia. Overview Video to the back ground to this project is available in You Tube under "Medical Devices - Trauma Care - Blue Ocean - Developing Countries.wmv", detailed report of project, can be found under "Medical Devices - Trauma Care - Blue Ocean - Developing Countries" in scribd.

1. An Innovation From ENPC School Of International Management, Paris. A Presentation from ENPC MBA in Technology

2. MEDICALDEVICES

3. “ . . . The product features of the developing countries are rarely understood by the high end engineers or marketing professionals of the companies which are based in developed countries. Effective technology which solves the problem should rise from the people of developing countries . . . ”

4. So . . . Lets Start Working ! We NEED . . . “Values” or required features for successful Product Development & Operations The price range the customers are willing to pay for the above mentioned “values” is analysed

5. Demand 1. Analysis of Market Demand 2. Approximate Demand Size Values (Product Features) 3. The customer’s “perception” of features (Customers expectation of the product) 4. Analysing the methods of supply channel used for product delivery 5. Analyzing the strategic product features needed for this market 6. Analysis of the market based on material used for implant 7. Stake holders analysis in this market Pricing 8. Analysing the price range the customers are willing to pay for the product 9. Analysing the standard operational process and costing involved

6. This is . . . Developing The Value-For-Money Segment In Medical Devices Lets Continue . . .

7. 1. Analysis of Market Demand

8. 1. Analysis of Market Demand . . . Continues

9. 2. Approximate Demand Size Data Used for Mathematical Modeling Global Status report on Road Safety – 2009 World Population Data Sheet – 2005 World Population below Poverty - 2009 (prb.org) No of Hospital beds per country – WHO database ALOS – Average length of stay studies Study of on Road Traffic Injuries in Delhi Survey Extracts

10. Values (Product Features) 3. The customer’s “perception” of features (Customers expectation of the product) 4. Analysing the methods of Supply Channel used for product delivery 5. Analyzing the Strategic Product Features needed for this market 6. Analysis of the market based on Material Used for implant 7. Stake Holders analysis in this market Pricing 8. Analysing the Price Range the customers are willing to pay for the product 9. Analysing the standard Operational Process and Costing involved

11. BUILDING BLOCKS Blue Ocean & BOP

12. Trend Setters Companies in this Direction Laerdal Medical, Vestergaard-Frandsen, Tata Elxsi, GE, Philips . . . Countries in this Direction Brazil, India, Japan, Netherlands Organizations in this Direction WHO, ARSI,IFRS Trend Direction is Changing . . . Where are U in this 150 BILLION Ocean? VALUE FOR MONEY MEDICAL DEVICES Value for Money MEDICAL DEVICES VALUE FOR MONEY MEDICAL DEVICES

14. Database of Appropriate Technologies

15. Analysis of Mismatch

17. Thank You Open for Discussion !! www.enpcmbaparis.com Guided by : Prof Stuart Chambers (Operations : ENPC & Warwick ) &Supported by : Prof AlonRozen(Marketing : ENPC)