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MARKEDSFØRING
I EN DIGITAL HVERDAG


EIRIK NORMAN HANSEN
Director of Business Development
Creuna Norge
HVOR ER VI NÅ?

HVORDAN MÅ VI BLI?

FØLG MED OG DELTA
99 52 35 57
TWITTER.COM/EIRIKNORMAN
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
18. APRIL 1930



                                                        "Good evening.

                                                          Today is Good
                                                             Friday.

                                                       There is no news
                                                           today."


                 Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
HVOR ER VI NÅ?
<90%
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
<80%
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
100
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
14%
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
2.600.000
  Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
170
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
40%
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
TALL FRA NORGE VISER AT VI ER SOM FOLK FLEST
                          (SYNNOVATE 2011)




                                              74%


       64%


                                                4%
          Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
800 mill. Facebookbrukere
 130 mill. LinkedInprofilere
  175* mill. Twitterbrukere




     Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Social media are primarily
                                                                      Internet-based tools for
                                                                       sharing and discussing
                                                                    information among human
                                                                               beings




”the power of the user”
      Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
HVORDAN MÅ VI BLI?
Den nye generasjonen markedsføring
handler om å forstå og resepektere den
makten brukerne har fått
                                                                          yes




            Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
BRUKERNE HAR TATT KONTROLL OVER:




                     y tid
                     y verktøy
                     y media
                     y informasjon
                     y egne            og andres meninger og erfaringer




                    Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Effektivitet
                                                Transparens
Bygge inn
                                                Dialog
                                                Attraktivitet

            Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
FØLG MED OG DELTA
SOSIALE MEDIER ER SOSIALT - IKKE BARE EN VEI




y Definer hvorfor vi skal være der
y Motiver organisasjonen til å delta
y Involvér brukerene
y Involvér deg i brukerne
y Vær der selv
y Øv og lær av andre




                          Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
FØLG MED PÅ HVA SOM SKJER


y Google


y Twitter   search

y Social    Mention




                       Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
SETTE MÅL




            Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
”the power of the user”
      Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Linkedin:     www.linkedin.com/in/eirik

Slideshare:   www.slideshare.net/inorman

Twitter:      www.twitter.com/eiriknorman

Facebook:     www.facebook.com/eirik



Skype:        inorman

e-post:       en.hansen@creuna.no

Mobil:        +47 99 52 35 57

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