Creating Value With T Ri Z Methods And Tools - Soiree INSA Paris

* Theory of Inventive Problem Solving

INSA Paris Ile de France – Pôles BTP & Automobile
Creating value with TRiZ* methods and tools
October 16th, 2007

Innovation Management
Leveraging TRiZ* methods & tools
Pascal Sire
Innovation Catalyst
Mobile: +33 (0) 662 48 52 43
E-mail: pascal.sire@insalien.org

Session Objectives
By the end of this TRiZ* session,
you will be able to:
Know the main concepts of innovative design
embedded in TRiZ* methods and tools
Learn basic TRiZ* knowledge: main axioms,
laws of evolution, contradiction model,
convergence process, inventive principles, etc.
Build innovative offers "yourself, without
additional cost", through real-life business and
internal cases, to make your customer or
partner an innovator!
Think differently and more efficiently about
problem solving.
Help your customer focusing quicker and
easier on innovation that matters!

2007 © Pascal Sire 2

Initial contradiction
(as a didactic TRiZ* example)

© Copyright “Advanced Master in Innovative Design“ INSA Strasbourg

Short « time » Long
• Why « short »? • Why « long »?
•It's the law (of TLE's agenda!) •Whish of speaker (& delegates ;-)
•60 minutes maxi (10+5 Q&A) •A few hours to learn & practice
•Allow high-level synthesis •Allow more details & examples
•etc. •etc.

What should be done?
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2007 © Pascal Sire

Initial contradiction
Applying a few «classical TRiZ*»

inventive principles
• Make in advance • Separation in time
• How many people did read • If not possible to cover all
the presentation from the planned slides, just let people
teamroom? themselves read later the
• If all people already know « back-up » part!
about the theory part, just jump • With links to bibliography &
straight to examples & web sites the knowledge is
practice! delivered!
• At least « double » the • At least « triple » the effective
effective time of the session! time of the session!
Separation in space
If there is not enough space in the room for all attendees wanting to attend?
Offer some of them to connect through a web-meeting and call number!
At least « quadruple » the effective time of the session!
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2007 © Pascal Sire

Agenda

Changing world - TRiZ* introduction
How do we look for the solution to a problem
S-curves of systems evolution
TRiZ constitution & laws
System of elements describing TRiZ as a theory
Backup : TRiZ methods and tools
Structured Q&A feedback


TRiZ Introduction
For a changing world?

• Each invention is a road through
the 'impossible'
• Generally, 'impossible' is only
'impossible by existing means'
• The inventor must find a new
concept, and then the impossible
becomes possible...
G. Altshuller (1926-1998)

M.C. Escher (1898-1972 )

…Innovation is the process;
success is the result! 6

2007 © Pascal Sire

TRiZ Introduction
Management of Innovation

(vocabulary)
• Process of innovation

Creation Models & descriptions
• Conditions of success
Function
Invention Uncertainty & risks
• Strategy of innovation
Innovation • Behaviour of the consumer
Design ● Technological
● Commercial • Organisation of innovation
● Organizational

● Socio-institutional • Improvement of innovation
Process • Durability and efficiency
Activity • Project of innovation, etc.
Discovery
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2007 © Pascal Sire

TRiZ Introduction
Management of Innovation

(time scale)
• Childhood period: R&D project
• Maturity period: Mktg product Innov. Pd
• Innovation period, success?

Innovation
● Technological
● Commercial
Pj Life cycle
● Organizational

● Socio-institutional

…Innovation is the process;
success is the result!
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2007 © Pascal Sire

Agenda

Changing world – TRiZ* introduction


How do we look for the solution?
NASA study case
• Mars Reconnaissance Orbiter
How to reduce the weight at launch?
How to save 70% of energy to orbit?
How to avoid crashing on the planet?

Clue:
available
resources?

What should be done?

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2007 © Pascal Sire

Physics study case

• Let's assume that 300
electrons, in several groups,
must jump from one energetic
level to another.

• However, a quantum transfer
has already taken place by two
groups less than were originally
calculated.

• Consequently, each group now
has five more electrons.

• How many electron groups
were there in total?

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2007 © Pascal Sire

Daily-life study case

• To send 300 scouts to summer
camp, several buses were
reserved.

• However, two buses did not
show up at the required time.

• Therefore, each bus took five
scouts more than was planned.

• How many buses were sent?
x*y=300
=> y=300/x
(x-2)*(y+5)=300
=> x= ??

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2007 © Pascal Sire

Creative imagination is

complicated by words!

• Mental inertia and psychological barriers
well-known typical solutions from professional practice
non-flexible viewpoint for problem situation
desire to get solutions as soon as possible
specific terms, etc.

Modelization!
Reformulation!

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2007 © Pascal Sire

Creativity techniques

How do we look for the solution to a
problem?
Trial-and-errors, 2000+ years!
Systematic trials, brainstorming, etc.
Systematic analysis, TRiZ approach.


Trial-and-errors, 2000+ years

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2007 © Pascal Sire

Systematic trials,

brainstorming, etc.

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2007 © Pascal Sire

Systematic analysis, TRiZ*

approach * Theory of Inventive Problem Solving
Ideal
Final
Result

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2007 © Pascal Sire

Different strategies to look for

solutions to a problem
• Unsystematic attempts
• HOW to solve the problem?
• Guessing the answer
Trial-and-Errors

• Systematic attempts
• HOW to find a solution?
• Search for solutions
Intensified Trial-and-Errors process

• Systematic analysis of the problem situation
• WHY do we have a problem?
• Developing the solution!
Reduced area of research
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2007 © Pascal Sire


© Trademarks belong to their resoective owners
TRiZ, a new approach to
Inventive Problem Solving
• Today, many Fortune 500 • Executives want people and teams who
companies use TRiZ to: can think outside-the-box
• design better products, TRiZ promotes a set of principles
• less complicated processes, and questions that help people do
• understand disruptive just that
Think outside-the-box
market trends,
• improve their handling of TRiZ encourages a different level of
intellectual property. thinking, breaking mental inertia!

With TRIZ
Less is More!

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2007 © Pascal Sire

TRiZ approach to Inventive

Problem Solving with ARiZ**
• The TRiZ problem solving • Models of problem and
process is a four-step process: solution leads to innovation!
problem definition,
problem classification and
tool selection,
solution generation, and
evaluation of the innovation
process.

** Algorithm of Inventive Problem Solving
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2007 © Pascal Sire

Agenda



Phases of evolution

• Four phases of evolution
/. birth, childhood
II. adolescence
III. maturity
IV. decline
• It is useful to depict a system's
position on an S-curve in order
to take a decision about the
direction of problem solving

A - Steam engine
B - Internal-combustion engine

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2007 © Pascal Sire

Long-term view: combination

of S-curves
• Several evolution curves for
technical systems with
different working principles
• Why does « system 2 »
replace « system 1 » ?
• When occurs this
replacement?
• Is it possible to predict the
next step?
• What form of creative
thinking is required?
• How do we know when the
rules of survival have
changed?
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2007 © Pascal Sire

How to define a system’s

position?

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2007 © Pascal Sire


...It is not the
problem Fly?
that breaks
you down,
it is the way
you
approach it...


S-curve example:

1891: genius idea!

With TRiZ
do save
one century!

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2007 © Pascal Sire

Some « breakthrough

thinking » projects with TRiZ
• September 2001: Samsung • Being declares a 1.5 billion
recognizes "an inventive USD profit due to this solution
solution concerning the head
of a DVD drive, developed
using TRiZ, brings 91.2
million USD to the company"

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2007 © Pascal Sire

Some projects where TRiZ has

been used

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Agenda



Levels of inventiveness - TRiZ

patent analysis

TRiZ

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Summary of laws of Systems

Evolution

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TRiZ’s convergent process


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« TRiZ is a tool
for thinking
but not instead
of thinking »

G. Altshuller


TRiZ contradiction principle:

the best of both!
• How to best optimize parameter A AND parameter B?

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2007 © Pascal Sire

TRiZ main axiom

Contradictions
... The main act of inventing to be
the discovery of a contradiction...

• Administrative contradiction
• "I know what, but I don't know how..."
• No indication, solution is
somewhere among many variants
• Technical contradiction
• "I know how, but if I do something, something else gets worse..."
• Clearer situation, solution It hidden among several variants
• Physical contradiction
• "I know how and why but I don't know which mean to use..."
• Problem If fully expressed, solution is close

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2007 © Pascal Sire

TRiZ – Multi-screen schema of

thinking Breaking mental inertia

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2007 © Pascal Sire

Agenda



TRiZ System of elements as a theory
TRiZ’s main axioms

1. All problems may be formulated in a form of a contradiction.
Corollary : if we fail to define a problem as a contradiction, this
is not a problem relevant to TRiZ
2. Technological systems evolve according objective laws of
evolution.
Corollary 1 : Technical systems evolution correspond to the
solving of a contradiction.
Corollary 2 : A better solution is a solution in accordance with
these laws.
3. Each specific problem must be solved in accordance with
restrictions of the specific problematic situation.
Corollary : A good solution is a solution that involves as few
new resources as possible.

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2007 © Pascal Sire

TRiZ’s methods

• Methods are representing • ARiZ (Algorithm of Inventive
structured procedures used for Problem Solving)
operating TRiZ knowledge
bases.
The system of steps that
constitute the methods
allows to conduct both
problem reformulation and
solving of the problem.

• In TRiZ body of knowledge,
we can note as methods :
Substances/field analysis
and models
Various ARiZ's versions

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2007 © Pascal Sire

TRiZ’s tools

• Tools of TRiZ are constituting elements of a theory allowing the
realization of a precise action in coherence with the study in
process.
• In TRiZ body of knowledge, we can note as tools
Inventive Principles to solve technical contradictions
Separation principles (for contradictory properties of physical
contradictions)
The system of Inventive standards
The 40 Inventive Principles Matrix
• for contradictions resolution

http://triz40.com

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2007 © Pascal Sire


…The problems that exist in the world today
cannot be solved by the level of thinking
that created them...

(attributed to Albert Einstein)


Some challenges to address in
innovation
• Cultural barriers to collaboration (esp
deal-making) with 3rd parties
• Capability gaps in portfolio
management and deal-structuring
• Processing the volume and diversity of
ideas (separating “wheat from chaff”)
• Keeping the idea flow going past the
initial 3 months
• Resolving legal issues surrounding IP
• Perceived threat to R&D jobs
• Ensuring that specialists and experts
don’t block progress
• Making decisions about disruptive
ideas
Sourc e: IBM research 2006
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2007 © Pascal Sire

People, Innovation &

Collaboration
For a changing world?
… Innovation is the process; success is the result!

• Collaboration is key: No hard assets It’s all about people, capital
and information about people and capital.
• Critical knowledge is tacit: Social Networking, expertise
management and collaboration are about more than documents,
etc.

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2007 © Pascal Sire

TRiZ - innovative Design
TRiZ links experts network [en,fr]
http://www.TRiZ-iD.net

• The Altshuller Institute [en] • Journal TRiZ (USA) [en]
http://www.aitriz.org http://www.triz-journal.com
• OTSM-TRIZ Technologies Center [en,ru] • ETRIA European TRIZ Association
http://www.trizminsk.org/eng/index.htm [en]
• The Official Foundation of G.S.Altshuller http://www.etria.net
[en,ru,fr,ge,sp] • TRIZ France [fr]
http://www.altshuller.ru/world/eng
http://www.trizfrance.org
• The Thinking Approach [en]
http://www.thinking-approach.org • TRIZ INSA Strasbourg [fr]
• TRIZ Home Page in Japan http://www.insa-strasbourg.fr/triz
(Editor: T. Nakagawa) [en,jp] • Jonathan Livingston Project -
http://www.osaka- OTSM-TRIZ [ru]
gu.ac.jp/php/nakagawa/TRIZ/eTRIZ http://www.jlproj.org
• Associacion Mexicana de TRIZ AMETRIZ • TRIZ, from Wikipedia
[sp] http://en.wikipedia.org/wiki/TRIZ
http://www.mty.itesm.mx/dia/centros/cidyt
/ametriz
Master's Degree Specializing in Innovative Design [en]
http://www.insa-strasbourg.fr/masteres_specialises/conception_innovante_en.php
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2007 © Pascal Sire

Agenda



How do we look for the solution
to a problem?
• How to move books safely to an other location for a UK library?
• According to an estimation
About 5% of all books would be destroyed by movers
Moving large volumes of books appears to be too costly

• What should be done, how to solve this issue ?
?
• Methodology conflict:
optimization (optimal cost for lowest amount of destroyed books), or
elimination (ideally: pay nothing at all and all books moved safely)?

• Tip: what are the available resources?

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2007 © Pascal Sire

Is it possible to learn to be an
inventor?
• Soviet engineer and researcher Genrich Saulovich Altshuller
began to develop TRiZ theory while working in USSR patent office
at the time of Stalin

Description from Wikipedia, the free encyclopedia
He and his colleagues reviewed over 200,000 patent abstracts
in order to find out in what way the innovation had taken place
Even incarcerated under political charges, he continued his work
on TRiZ while in the Gulag labor camps
• Altshuller eventually developed an extensive work represents a
unique contribution to the development of creativity and inventive
problem-solving
40 Principles of Invention
several Laws of Technical Systems Evolution,
the concepts of technical and physical contradictions that
creative inventions resolve
the concept of Ideality of a system
47
and numerous other theoretical and practical approaches
2007 © Pascal Sire

Is it possible to learn to be an
inventor (cont’d)
• While Altshuller was still alive, he repeatedly stated,
• "TRiZ, as a science, must belong to all"

TRiZ should have no limitations to whom and where it can be
used.
The different schools for TRiZ and individual practitioners have
continued to improve and add to the methodology.
• The tools developed under Altshuller's leadership were
40 Principles 1946-1971,
ARiZ 1959-1985,
Separation Principles 1946-1985,
Substance-Field Analysis (Su-Field Analysis) 1973-1981,
Standard Solutions 1977-1985,
Natural Effects (Scientific Effects) 1970-1980,
Patterns of Evolution 1975-1980...
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2007 © Pascal Sire

TRiZ – The Theory of inventive
problems solving
• TRiZ, (pronounced [triz]), is a Russian acronym for "Teoriya
Resheniya Izobretatelskikh Zadatch" (Теория решения

изобретательских задач), a Theory of solving inventive problems
or Theory of inventive problems solving, developed by Genrich
Altshuller and his colleagues since 1946.

• TRiZ is a methodology, tool set, knowledge base, and model-
based technology for generating innovative ideas and solutions for
problem solving. TRiZ provides tools and methods for use in
problem formulation, system analysis, failure analysis, and
patterns of system evolution (both 'as-is' and 'could be').

• TRiZ, in contrast to techniques such as brainstorming (which is
based on random idea generation), aims to create an algorithmic
approach to the invention of new systems, and the refinement of
old systems. 49

2007 © Pascal Sire

TRiZ – Level of Invention
• Level of Invention is a relative • It should be noted that these
degree of changes to the previous Levels of Invention are applied to
system (or solution) in the result of solutions rather than problems
requiring a system of solution.
solution of inventive problem (one

containing a contradiction).
• Term was defined and • Also level of invention and the
introduced by TRiZ author potential for innovation in any
G. S. Altshuller. nation, geographical area or
economic activity is as
measurement in the concept of
• After initially reviewing 200,000 innovative capacity originally
patent abstracts, Altshuller introduced by Prof. Suarez-Villa in
selected 40,000 as 1990
representatives of high level
inventive solutions.
• The remainder involved
direct improvements easily
recognized within the
specialty of the system. 50

2007 © Pascal Sire

TRiZ – Level of Invention (cont’d)
• Level 1 - Routine design problems Altshuller separated the
solved by methods well known patents' different degrees
within the specialty. Usually no of inventiveness
invention needed. into five levels

Level 4 - A new generation of a
example: use of coal for
system that entails a new principle
writing for performing the system's
• Level 2 - Minor improvements to primary functions. Solutions are
an existing system using methods found more often in science than
known within the industry. technology.
example: graphite pencil example: printer (another whole
(wrapped coal stick) system for writing)
• Level 3 - Fundamental • Level 5 - A rare scientific
improvement to an existing discovery or pioneering invention
system using methods known of an essentially a new system.
outside the industry. example: electronic
example: ink pen pen&paper
(ink instead of coal)
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2007 © Pascal Sire

Main postulates of TRiZ

• Based on extensive study of the evolution history of various systems
(technological, sciences, social groups, arts) and thousands of patents
• Patterns of evolution
Identification of typical "correct" evolutionary steps, or mistakes (to be
avoided)
Prediction of the future changed to decision about applicable lines of
evolution
• Driving force of evolution
A system evolves towards greater Ideality
Improvement of quality and useful functions
Reduction of cost and other harmful effects
• Solutions already exist in fields remote from your own
• Search out and resolve the fundamental contradictions
All resources
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2007 © Pascal Sire

TRiZ – Laws of Technical
Systems Evolution
• Static Laws
The law of the completeness of the

parts of the system
The law of energy conductivity of the
system
The law of harmonizing the rhythms
of parts of the system
• Kinematic Laws
Law of increasing ideality
The law of uneven development of
parts of a system
The law of transition to a super-
system
• Dynamic Laws
Transition from macro to micro level 53
Increasing the S-Field involvement
2007 © Pascal Sire

TRiZ – Ideal Final Result
• Ideal Final Result (IFR) is a
description of the best possible
solution for the problem situation
(or contradiction), regardless of
the resources or constraints of the

original problem. IFR is one of the • A basic concept of TRiZ is that
basics terms in TRiZ systems evolve towards increased
ideality (functionality), where the
• A well-defined IFR helps a
extreme result of this evolution is the
problem solver to overcome
Ideal Final Result:
psychological inertia and reach
breakthrough solutions by It has all the benefits,
thinking about the solution in none of the harm, and
terms of functions, not the none of the costs of the original
intervening problems or needed problem.
resources. It focuses on functions • The ideal system is acting as pure
needed, not the current process or function, because it:
equipment. occupies no space,
• The idea of formulating the IFR is has no weight,
to clearly define the goal of requires no labour,
improvement and eliminate rework requires no maintenance,
(solve the right problem initially). 54
delivers benefit without harm.
2007 © Pascal Sire

TRiZ – Identifying a problem:
no compromise!
• Altshuller believed that inventive problems stem from contradictions (one
of the basic TRiZ concepts) or trade-offs between two or more elements.

• There are Technical Contradictions, such as "If we want more
acceleration, we need a larger engine - but that will increase the cost of the
car", that is, more of something desirable also brings more of something
else undesirable, or less of something else also desirable.
• He also defined so-called Physical contradictions: we may need at the
same time more and less of something. For instance, we may need higher
temperature in order to melt a compound more rapidly, but lower
temperature in order to achieve a homogeneous mixture.
• An inventive situation might involve several such contradictions. The
inventor typically does not resolve a contradiction by stepping in the middle
of the trade-off - for that, no special inventiveness is needed. Rather, the
inventor develops some creative approach for dissolving the
contradiction: for instance, inventing an engine that does produce more
acceleration without increasing the cost of the engine.
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2007 © Pascal Sire

TRiZ typologies of Contradictions

• On a social level
Problem description contains social expectations. We can find
conflict between human being and technology. Desired result is
expressed but answers to typical questions are absent.
• On an administrative level
Problem description contains expectations towards
organizations and management. We are facing with a conflict
between human being an technical system. The answers are
only partials and belongs to the super system.
• On a technical level
Conflict appear within existing technical systems. The answers
to typical questions are uncompleted but lies within the system.
• On a physical level
Problem description contains concrete physical phenomena. A
conflict appear between physical properties of a specific element
of the system. Answers to typical questions are formulated at the
level of sub-systems. 56

2007 © Pascal Sire

TRiZ contradiction templates

• Contradiction formalism
Element name (non- • Operation zone & time
specific) Where and when the conflict
Parameter name (action or occurs (could be small and short)
evaluation characteristic) • Contradiction schema (example)
Value (opposite A and non- conflicting requirements for the
algorithm itself ;-)
A)
Positive and negative result
Desired is best of both!

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2007 © Pascal Sire

TRiZ has 40 Inventive

Principles & many standards
• To solve challenging problems!
Based on the analysis
of creative solutions
• Some principles are: to past problems
Change when things happen – Time
Change where things happen – Space
Change how things fit together – Parts and Whole
Segment based upon specific conditions

• These principles were used in the design of the advanced Boeing
737 engine cooling, which are now oval (rather than round) to
resolve the engineering design contradiction of area vs diameter.
Take a look the next time you fly!

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2007 © Pascal Sire

TRiZ – Substance-field analysis

• One more technique that is frequently used
by inventors involves the analysis of substances,
fields and other resources that are currently
not being used and that can be found
within the system or nearby.
• Note that TRiZ uses non-standard definition for substances and
fields. Altshuller developed methods to analyse resources; several
of his invention principles involve the use of different substances
and fields that help resolve contradictions and increase ideality of a
technical system.
• For instance, video text systems utilized television signals to
transfer data, by taking advantage of the small time segments
between TV frames in the signals.

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2007 © Pascal Sire

Method for overcoming mental
inertia (Multi-screen)
• This method allows you to
represent a developed system
mentally with application of at
least 9 screens.
• System itself, super system
and subsystem are each
represented in the past,
present and future.
• This approach leads to
developing new concepts of

Definition from triz.org
solution and overcoming
failures.
• With the help of this method, it
is possible to consider a
problem from diversified and
unexpected points of view. 61

2007 © Pascal Sire

Method for overcoming mental
inertia (STC)
• « What if »
• Increasing
step-by-step to
infinite
• Decreasing
step-by-step to
zero
• Then keep all
partial

Definition from triz.org
solutions
• When back to
normal try to
apply the
partial
solutions
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2007 © Pascal Sire

Elements of the solution’s

© Copyright “Advanced Master in Innovative Design “ INSA Strasbourg
portrait • Resources
E-N-V model Time (before, during, after
action)
(entity, name, value)
Space (vacuum, gap,
space, place)
Substance (solid, liquid,
gas, plasma)
Field (mechanical, thermal,
chemical, electrical,
magnetic)
etc.
• Operating zone, operating
time
Storing description elements of the • Specific conditions of the
problem (keep in memory) given situation

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2007 © Pascal Sire

ARiZ – Algorithm of Inventive
Problems Solving
• ARiZ (russ. acronym of Алгоритм решения изобретательских
задач) - Algorithm of Inventive Problems Solving is problem
solving technique in form of list of (about 85) step-by-step
procedures that incrementally evolves a complex problem to a

point where it is simple to solve. Cf. Genrich Altshuller.
• Complex problems cannot be solved in just two steps. For those
problems which are so complex, that they cannot be solved with
any other tools, TRiZ includes the algorithm to follow which will
facilitate the problem-solving process. ARiZ is not an equation, but
rather a multi-step process asking you a series of questions that
integrates different pieces of TRiZ.
• ARiZ is a very "solution neutral" (i.e. neutral to industry where
problem emerged) process: i.e., it takes preconceived solutions out
of the problem statement. It starts you at a position that assumes
the nature of your problem is unknown. ARiZ reacquaints you with
your problem by allowing you to see your problem with a fresh pair
of eyes. 64

2007 © Pascal Sire

ARiZ – Features and principles

• ARiZ features • ARiZ utilizes
process of problem Logic of ARiZ
reformulations Resources of the system
logical and disciplined Ideality for an understanding
of the Ideal Final Result
continually reinterprets the
(IFR or Ideal Solution) to the
problem
problem
main TRiZ method for Contradictions, by working
solving conflicts first with the technical
contradiction, then the
• It is only through a guided physical contradiction
reformulation that complex S-field models and Standard
problems can be solved. Solutions or the 40
Principles
Scientific effects, etc.

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2007 © Pascal Sire

ARiZ – Framework

• Three macro level processes
with their respective nine "Classic" parts
• I. Restructuring of the Original Problem
Analyse the System and the Resources
Define the Ideal Final Result
and Formulate the Physical Contradiction
• II. Removing the Physical Contradiction
Separate the Physical Contradiction
Apply the Knowledge Base: Effects, Standards, and Principles
Change the "Mini-Problem"
• III. Analysing the Solution more than
Review the Solution and Analyse the Removal 50% is problem
of the Physical Contradiction reformulation!
Develop Maximum Usage of the Solution
Review All the Stages in ARiZ in "Real Time" Application

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2007 © Pascal Sire

Concluding elements about

TRiZ advantages
• System of theoretical and practical • Objective domain-independent
elements aiming at assisting Laws of Evolution of Technical
engineers in the restructuring of Systems have been disclosed and
their inventive problem solving guide the design process.
processes • TRiZ provides systematic access
• An important amount of elements to the previous experience of
many generations of inventors.
extracted from human knowledge
has been synthesized in TRiZ • TRiZ proposes a structured and
ergonomic shape of scientific
constitution. The covered phenomena and effects.
spectrum when searching for
• TRiZ does not replace human
solving ways in inventive creativity but restructure the
situations is wide and close to thinking process of a designer.
being exhaustive
• The cognitive process of TRiZ is
not conventional, its learning time
is long and it is necessary in most
cases to deconstruct previous
know-how since TRiZ is not in line
with classical teaching 68

2007 © Pascal Sire

Agenda



Review of Objectives
Now that you’ve completed this session,
you are able to:
Know the main concepts of innovative design
embedded in TRiZ* methods and tools
Learn basic TRiZ* knowledge: main axioms, laws
of evolution, contradiction model, convergence
process, inventive principles, etc.
Build innovative offers "yourself, without
additional cost", through real-life business and
internal cases, to make your customer or partner
an innovator!
Think differently and more efficiently about
problem solving.
Help your customer focusing quicker and easier
on innovation that matters!


Conclusion

Restate TRiZ main theme
Innovation is the process…
Success is the result!

THANKS!



INSA Paris Ile de France – Pôles BTP & Automobile
Creating value with TRiZ* methods and tools
October 16th, 2007
Thanks!
Innovation Management
Pascal Sire
Innovation Catalyst
Mobile: +33 (0) 662 48 52 43
E-mail: pascal.sire@insalien.org

Creating Value With T Ri Z Methods And Tools - Soiree INSA Paris

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