The IBM Fellows program is a prestigious honor that has a direct correlation to the company's innovation and technology leadership. The honorees include a diverse group of IBMers with one thing in common: a commitment to tackling the world’s biggest problems with ingenuity, invention and inspiration. A common thread for many of this year’s inductees is their commitment to developing solutions and practical applications in the field of Big Data and Analytics. IBM is a leader in the space – with 1500 Big Data and Analytics-related patents in 2013 alone, and $24 billion in investments since 2005 through both acquisitions and R&D – and these fellows maintain the drumbeat of momentum that has made IBM number one in Big Data market share for the second year running. Michael Haydock (IBM Distinguished Engineer, Partner, Chief Scientist - Business Analytics and Optimization) - From designing the most efficient way to butcher cattle stock, to creating an original dynamic pricing model for airline fares, to when in the planting cycle is the optimal time to spray weed killer on a soybean field, Mike has worked his magic with applied mathematical methods for a diverse set of clients across industries ranging from agriculture to aerospace. His brainchild—an analytics-based forecast of electronics and appliance sales in the United States—has become a staple of predicting holiday sales trends. Learn more: http://www-03.ibm.com/press/us/en/pressrelease/43514.wss Watch the video presentation: http://wp.me/p3RLEV-2ke

1. IBM Fellows
Extraordinary Achievement by
Exceptional Individuals

2. In 1962, IBM CEO Thomas J. Watson, Jr. created the IBM Fellows program as a way to recognize
the best and brightest at IBM for their continued innovation and creativity. An honor reserved
for the “most exceptional” technical professionals, IBM Fellows are recognized for their past
contributions as well as for their potential to continue driving breakthrough research and
innovation.

3. Resources
Accelerated Discovery Lab Ecosystem
Analytics Solution Centers
Expertise
9K
Consultants
30K
Engagements
2,500
Academic Initiative
1,000Partnerships
Business Partners
The IBM Fellows are only one source of innovation for IBM’s Big Data and Analytics program.
IBM is a leader in the space – with 1,500 Big Data and Analytics-related patents in 2013 alone,
and $24 billion in investments since 2005 through both acquisitions and R&D – and these
fellows maintain the drumbeat of momentum that has made IBM number one in Big Data
market share for the second year running.

4. 90%Increased
Transaction
Capacity
98%
Decrease time
to analyze data
98%
Cut in Storage
Requirements
$1M
Estimated Cash
Savings
72%Reduction in
Fraudulent Claims
60XFaster Query
Performance
The Opportunities from Big Data &
Analytics are Infinite
40XAnalysis
Performance Gain

5. In the half-century since the inaugural class, the 257 individuals inducted into the IBM Fellows
program have been at the forefront of scientific thought and research. Among them, the Fellows
program boasts a roster of five Nobel Prize winners, a Kyoto Prize Winner, and inventors of some of
the most innovative IBM technologies, including the Scanning Tunneling Microscope, which is able
to image surfaces at the atomic level and manipulate the individual atoms on them, and Watson,
IBM’s groundbreaking cognitive computing system.

6. This year, IBM inducted its largest class yet, bestowing the honor of IBM Fellow on 11 innovative
leaders. A common thread for many of this year’s inductees is their commitment to developing
solutions and practical applications in the field of Big Data and Analytics. Let’s examine these
individuals and their contributions to the Big Data and Analytics space.

7. Aleksandra “Saska” Mojsilovic
Manager, Predictive Modeling and Optimization, Research Scientist - Electrical Engineering
Saska’s work has been behind some of IBM’s most successful internal analytics
projects, including a proactive retention program that helped reduce attrition of key
skills in the growth markets. Recently, she has been leading a team in IBM Research
creating an analytics model for a health insurer in the United States seeking to
understand the likely utilization and cost impacts of new enrollments in the
healthcare exchanges created by the Affordable Care Act.

8. Shivakumar Vaithyanathan
Senior Manager, Cognitive Computing
Shivakumar’s team has worked with the University of Southern California's
Annenberg Innovation Lab to reveal, via Twitter, how social sentiment analysis
about Oscar-nominated films can change the way movie studios test new films.
His same approach to analysis of the Super Bowl and back-to-school retail has led
to the development of new products that deliver social media insights.

9. Michael Haydock
IBM Distinguished Engineer, Partner, Chief Scientist - Business Analytics and Optimization
From designing the most efficient way to butcher cattle stock, to creating an
original dynamic pricing model for airline fares, I have worked with applied
mathematical methods for a diverse set of clients across industries ranging from
agriculture to aerospace. One of my greatest successes—an analytics-based
forecast of electronics and appliance sales in the United States—has become a
staple of predicting holiday sales trends.

10. The IBM Institute of Business Value’s (IBV) 2013 C-Suite Study found that 64% of CMOs are
looking for deeper insights into their customers and IBM Big Data and Analytics are helping
them achieve that goal. CMOs see three keys to success through analytics: better customer
insights, better designed customer experiences, and greater use of technology.

11. Under IBM’s new Technology Ambassador Initiative, the new Fellows will be highly visible in
reinforcing IBM's commitment to technical distinction worldwide as each of them engages with
an IBM economic growth market, serving as technology ambassadors in key regions. Each Fellow
Ambassador will leverage their unique skills and expertise to ensure that IBM has a technical
leadership role in their assigned country. By partnering with local universities and research
institutions, and by mentoring employees, Fellow ambassadors with help maintain a two-way
visibility between IBM leadership and local markets to foster technology education and
innovation worldwide.