In this slidecast, Yoram Novick from Maxta describes the company's new software-defined, VM-centric Storage solutions. "The complexities and high costs of traditional enterprise storage are magnified in the virtual data center," said Yoram Novick, Founder and CEO of Maxta. "After being told repeatedly that expensive storage arrays are the only way to support enterprise applications in virtualized environments, IT organizations finally have an alternative to storage arrays that significantly reduces complexity and cost. Maxta has broken the code for integrating storage and compute into a converged virtual data center." Learn more: http://maxta.com Watch the video presentation: http://wp.me/p3RLEV-1wl

1. Maxta
Confiden,al
Under
NDA
un,l
November
12,
2013
Thinking outside the storage box
Software-Defined VM-centric Storage
Yoram
Novick
–
Founder
&
CEO
Amar
Rao
–
VP
Business
Development
&
OEM
Sales
November
13,
2013

2. Maxta at a Glance
MISSION:
To
drama,cally
simplify
and
streamline
IT
!
HQ
–
Sunnyvale
CA
(Delaware
corpora,on)
!
Execu,ves
― Yoram
Novick
–
CEO
and
Founder
― Amar
Rao
–
VP
BD
&
OEM
Sales
― Steve
Velardi
–
VP
Sales
!
Employees
― 20
employees
― Outsourcing
QA
(India)
!
Funding
–
$10M
Series
A
(Andreessen
Horowitz)
!
Product
Status
― Maxta
soWware
is
Generally
Available
Maxta
Confiden,al

3. Storage Challenges in the Virtual Data Center
!
Complexity
of
storage
― Storage
constructs
are
different
from
server
constructs
― Storage
UI
is
required
in
addi,on
to
VM
UI
!
Enterprise-­‐class
storage
capabili,es
are
essen,al
― Highly
available
shared
storage
― Space/,me/performance
efficient
Snapshots/Clones
― Capacity
Op,miza,on
!
High
CAPEX/OPEX
― Storage
arrays
are
inherently
expensive
and
complex
to
manage
Maxta
Confiden,al

4. Maxta Storage Platform Overview
!
Eliminate
Storage
Arrays
and
Storage
Networking
!
Drama,cally
Simplify
IT
by
elimina,ng
Storage
Management
!
Provide
Hypervisor
agnos,c,
VM-­‐centric
Enterprise-­‐class
data
services
for
VM
agility,
con,nuous
availability,
data
protec,on,
and
capacity
op,miza,on
!
Op,mize
for
flash
performance
and
hard
disk
capacity
!
Enable
compute/storage
convergence
on
standard
servers
maximizing
capital
and
opera,onal
savings
!
Provide
investment
protec,on
Maxta
Confiden,al

5. Maxta Architecture
Maxta Global Namespace
MxSP
MxSP
MxSP
Hypervisor
Hypervisor
Hypervisor
SSD
Disk Drives
Server 1
Disk Drives
SSD
Maxta
Aggregated
Storage
Pool
SSD
Disk Drives
Server n
Server 2
Ethernet
Virtualiza@on UI
Maxta
Confiden,al

6. Maxta Value Proposition
Enterprise
Storage
Redefined
for
the
Virtual
Data
Center
SAN
NAS
Drama,cally
Simplify
IT
Enhance
Resiliency,
Con,nuous
Availability,
Data
Protec,on
&
Agility
Maximize
CAPEX
and
OPEX
Savings
Manage
VMs,
NOT
Storage
Provide
Enterprise
Class
Data
Services
Leverage
Convergence
and
Commodity
Components
Eliminate
storage
arrays
and
storage
networking
Maxta
Confiden,al

7. Maxta Capabilities
Streamline
IT
by
integra,ng
storage
with
virtualiza,on
from
UI
to
data
management
(Manage
VMs
for
storage)
Protect
your
applica,ons
simply
&
efficiently
(Best
in
class
snapshot
and
clone
technology)
Deliver
end-­‐to-­‐end
data
integrity
(Leverage
strong
checksums)
Maximize
storage
u,liza,on
(Thin
provisioning,
Compression,
De-­‐duplica,on,
Flash
op,mized)
Maxta
Confiden,al

8. Initial Target Use cases
!
Enterprise
―
―
―
―
!
ROBO
(Remote
Office,
Branch
Office)
Test
and
development
environments
DR
site
storage
Virtual
Desktop
Infrastructure
(VDI)
Mid
market
and
SMB
― Storage
for
virtual
infrastructure
Maxta
Confiden,al

9. Go-to-Market Strategy
!
Channel
focused
Sales
model
― Phase
1
:
Direct
sales,
fulfilled
through
the
channel
― Phase
2
:
Channel
led
sales;
100%
through
channel
― Phase
3
:
OEM
rela,onships
!
!
Ini,al
focus
on
VMware
centric
customers
and
channels
/
OEMs
Ini,al
North
America
market
focus
Maxta
Confiden,al

10. Thank
You
Maxta
Confiden,al

11. Backup
Slides
Maxta
Confiden,al

12. Data Center Transformation - Last Decade
The Compute/Storage Gap
!
Enterprise
Compute/Server
― Server
Virtualiza,on
redefined
Compu,ng
• Abstrac,on,
pooling
&
on-­‐demand
alloca,on
of
resources
• New
levels
of
simplicity,
availability,
agility
and
cost
!
Enterprise
Storage
― Incremental
improvements
to
basic
architecture
• SAN/NAS
paradigm
virtually
unchanged
― Flash/SSD
is
the
only
radical
innova,on
• Improves
I/O
performance
and
Cost/IOPS
(not
Cost/GB)
― No
match
to
Compute
levels
of
simplicity,
availability,
agility,
and
overall
cost
Maxta
Confiden,al

13. Maximize Savings – Total Cost of Ownership
Simple
&
Green
85%
Reduc,on
in
OPEX
Converged
55%
Reduc,on
in
CAPEX
77%
Reduc,on
in
Power
and
Cooling
60%
Reduc,on
in
Floor
Space
Environmental
Maxta
Confiden,al
Savings
80%
Reduc,on
in
TCO

14. Simplified Management
!
Single-­‐pane-­‐of-­‐glass
for
VM
and
storage
administra,on
― No
separate
storage
UI
!
!
Completely
integrated
into
vSphere
Client
and
workflow
!
Maxta
Confiden,al
Spend
less
,me
managing
storage
Snapshot
and
Clones
at
VM
level
granularity

15. Capacity Optimization
Maximize
Storage
u/liza/on
!
Purchased physical capacity
Allocated capacity
Thin
Provisioning
― No
upfront
reserva,on
― Reduces
capital
expenditures,
by
boos,ng
capacity
u,liza,on
― Lower
opera,ng
expenditures,
by
elimina,ng
administra,ve
tasks
!
Compression
and
De-­‐Duplica,on
― Inline
reduc,on
with
no
performance
penalty
― Reduce
capacity
u,liza,on
by
3X
-­‐
5X
Maxta
Confiden,al
WriGen
Data
Incoming data
WriGen
Data
WriGen
Data
Inline compression
and de-­‐duplica@on

16. Data Protection
Protect
your
applica/on
Simply,
Efficiently
!
Unlimited
VM
level
Snapshots
and
Zero
Copy
Clones
― Extremely
fast
and
efficient
― No
upfront
reserva,on
of
space
― Ability
to
uniquely
revert
to
every
snapshot
― Enable
backup
without
impact
to
produc,on
applica,ons
― Enable
instant
provisioning
of
new
VMs
leveraging
VM
templates
Global Namespace
MxSP
Hypervisor
Maxta Snapshot
Maxta Storage
Maxta
Confiden,al

17. Data Integrity
Deliver
End-­‐to-­‐End
Data
Integrity
!
Automa,cally
detect
and
fix
data
integrity
issues
due
to
hardware
failures
― Prevent
silent
data
corrup,on
!
Checksum
reveals
that
data
is
corrupted
MxSP
Sustain
any
3
drive
failures
― Top-­‐notch
resiliency
Maxta
Confiden,al
MxSP
reads
from
the
replica,
validates
checksum,
returns
data
to
host,
replaces
the
corrupted
data
MxSP