The Do's and Don'ts for Your Facebook Business Page
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The Do's and Don'ts for Your Facebook Business Page
- 1. The Do’s and Don’tsfor Your Facebook Business Page
- 2. DO Use Pages instead of Profiles for Businesses
- 3. WHY?
- 5. Pages provide analytics Update fans on upcoming events or product releases
- 6. Pages provide analytics Update fans on upcoming events or product releases Pages allow custom landing tabs
- 7. Pages provide analytics Update fans on upcoming events or product releases Pages allow custom landing tabs Run contests
- 8. Pages provide analytics Update fans on upcoming events or product releases Pages allow custom landing tabs Run contests Create Facebook Ads for your business Page
- 9. DO Track your Facebook activity and analytics
- 10. WHY?
- 11. SET A GOAL
- 12. SET A GOAL “Let’s increase our fan base to over 1,000 by the next quarter.” “Have 2-5 wall posts everyday and continue to engage with fans.” “Run 3 contests this month.”
- 13. Track the success of your campaigns
- 14. Track the success of your campaigns
- 15. Track the success of your campaigns Which days were successful?
- 16. Track the success of your campaigns Which days were successful? Which days were not?
- 17. See who is listening & Discover your target audiences
- 20. DO Post daily but with YOUR own voice
- 21. Taken from Social Media Examiner
- 22. Wall Post Checklist Post 2-5 times a day Post 80 characters or less Thursdaysand Fridaysare the best engagement days – more people are on social media towards the end of the week Post FULLlinks (no bitly, owly, etc.)
- 23. Highest Traffic Window 10am – 4pm (eastern time) 7am – 1pm (western time)
- 24. DON’T Flip on a social media feed and expect positive results
- 25. Example of what NOT to do
- 26. Example of what NOT to do Otherwise you will get this
- 27. Example of what NOT to do And this Otherwise you will get this
- 28. DON’T Be sloppy! Fill in everything
- 32. DON’T Post the following…
- 33. Personal Information Refrain from posting phone numbers, email addresses, addresses, or other personal information. Draw a distinct line between personaland business This happens more than you may think!!
- 34. Only links Don’t just post links of sites or blog posts. Mix it up! Engage with fans, don’t be a machine…they’re not only there for information Post quotes, photos, videos, contest promotions, or engage with fans
- 35. Sales Pitches Do NOTbe this guy on Facebook Sales posts are annoying– let your fans’ interactions drive the sales Post deals respectfully without clichés
- 36. If you post any of these…
- 37. If you post any of these… Your Facebook business page will NOTdo well
- 38. If you post any of these… Your Facebook business page will NOTdo well …and you will be hunted down by cat police
- 40. Check us out on our website: www.insideview.com Or: @InsideView
- 41. Thank you for joining us. Good night! Share with your friends!