1. prwr7900: Denae:Kickstarter Pedagogy Project
“Audiences respond to passion, sincerity, and an ability to execute. They want to see you communicate this in your
video, and they want you to offer creative rewards that are fairly priced.” - Kickstarter
Kickstarter Essay and Storyboard
Pedagogy Project Report
Lesson
One of the mos t wides pread us es of communication is in marketing. Cons umers and inves tors have high expectations and
are looking for information, ins piration, and integrity. How you pres ent yours elf and your project is important. Is your idea
viable? Can you convince s omeone els e to inves t in the early s tages ? How will you honor your project goals ? How will you
reward their s upport?
Kicks tarter is a s ocial funding platform for creative projects . Projects range from board games to large-s cale city renovations
(NYC Low-Line) and s ocial projects . Kicks tarter is one of s everal financial crowds ourcing platforms aris ing to s upport artis ts
and fill in the gaps left by the National Endowment of the Arts and bus ines s es . It allows audiences to become one-time
backers in projects that interes t them.
Kicks tarter projects demons trate the importance of high-quality, pers uas ive vis ual and written communication. Kicks tarter
projects als o have a very unique charm and maintain a s ens e of humor and wonder. Even though each project is a s incere
bus ines s venture for the creator, it’s als o the fulfillment of a dream.
Your tas k is to firs t look at Kicks tarter projects as a backer. Bas ed on in-clas s dis cus s ions and readings , you will evaluate
two projects and determine what elements appeal to you as a backer and what elements turn you away. Then you’ll be taking
the bes t of what you find to brains torm a concept project of your own. This as s ignment will als o be your firs t s tep in learning
about videography and s toryboarding.
Instructional Materials
"Persuasive Writing in Action" PowerPoint Presentation
Edit [April 1]: The New York Times featured an article on the "Pebble" wris twatch, a Kicks tarter project included in the
PowerPoint pres entation.
Digital Tools:
Diigo Tools List. You will need to ins tall Diigolet, Diigo Toolbar, or Chrome Web Highlighter to bookmark, highlight, s ticky
note, and s hare the Kicks tarter projects . Choos e the option bes t s uited for your web brows er.
Diigo Help. Diigo has video tutorials for us ing its toolbar and addon-on/extens ion features to bookmark, highlight, s ticky
note, and s hare.
ACMI Generator. You will need to regis ter a free us ername in order to s ave and s hare your s toryboards .
Writing Resources: You mus t read and adhere to Kicks tarter's guidelines for your project propos al. Us e this information to
guide your decis ion and determine if your project idea is acceptable.
Kickstarter Basics FAQ
Kickstarter School
Kickstarter Guidelines
Video Resources: Thes e res ources provide bas ic information on s toryboard creation, camera s hots and movements ,
s ound, and lighting.
ACMI Getting Started
ACMI Building the Concept
ACMI Copyright Law and Ethics
ACMI Storyboards and Scripting
JISC Digital Media: Basic Guide to Shooting Video

2. J Media Group: Basic Film Training
Assignment Requirements
For this as s ignment, you will us e digital tools to analyze two exis ting Kickstarter.com projects and to begin brains torming a
project of your own. This as s ignment will help you prepare for the mock Kicks tarter group project later in the s emes ter.
Your project will include two annotated pages , one es s ay, a propos al works heet, a s toryboard, and a team preparation
works heet.
Email Diigo links and attached es s ay to the ins tructor by 11:59PM on [March 5].
Email ACMI link, attached propos al works heet, and attached team preparation works heet by 11:59PM on [March 19].
Step 1. Discover current Kickstarter projects and s ee how project creators are us ing written and vis ual mes s ages to
inform audiences and promote their projects . Choos e a category that interes ts you.
Kicks tarter categories : Art|Comics |Dance|Des ign|Fas hion|Film &
Video|Food|Games |Mus ic|Photography|Publis hing|Technology|Theater
Step 2. Evaluate two Kicks tarter projects from the s ame category. Us e Diigo to annotate each Kicks tarter project. Us ing the
comments you’ve made on Diigo, write an analys is es s ay evaluating the s trengths and weaknes s es of each project (3 pages
double s paced minimum). Be s ure to focus on both written and vis ual as pects of the project.
Step 3. Propos e your own idea for a Kicks tarter project us ing the Proposal Worksheet.
Step 4. Us e the ACMI Generator to create a s toryboard for a concept video of your propos ed Kicks tarter
project. Storyboards can feature photos , computer-generated images , or hand drawn images . Feel free to us e props ,
puppets , pets , and people (with permis s ion).
Step 5. Complete the Team Preparation Worksheet from Joanna Wolfe’s Team Writing.
Learning Objectives
Develop written literacy s kills in analytic and pers uas ive writing
Identify traits that make pers uas ive writing and vis uals more effective
Apply what you have learned about pers uas ive writing and vis uals to create your own project concept and s toryboard
Strengthen planning and drafting s kills by annotating reference materials , creating a propos al, and des igning a
s toryboard
Es tablis h accountability by completing a s elf-as s es s ment before beginning a group project
Acquire bas ic knowledge of video and s toryboard creation
Grading Forms
Project Grade [25% overall grade]
Annotated Projects: 15 points
Analysis Essay: 35 points
Proposal Worksheet: 25 points
Storyboard: 25 points
Team Preparation Worksheet: Pass/Fail. The worksheet does not constitute part of your grade; however, failing
to complete it will deduct 10 points from your project grade.
Annotated Projects: 15 points
Excellent Good Adequate Weak Inadequate
(5) (4) (3) (1-2) (0)
Highlights interes ting
pas s ages that are later
referenced in es s ay, places

3. ques tions or ideas in s ticky
notes
Comments thoughtfully on
multiple written and vis ual
elements of the project
Choos es a project with
s ubs tantial vis ual and written
content
Analysis Essay: 35 points
Excellent Good Adequate Weak Inadequate
(7) (5-6) (3-4) (1-2) (0)
Analyzes s trengths and weaknes s es of two
Kicks tarter projects from the s ame category
Es s ay has a clear organization s tructure,
complete with trans itions and s ubheadings if
needed
Es s ay evaluates multiple as pects of
projects (i.e: vis uals , written content,
rewards )
Es s ay us es appropriate vocabulary from
readings , lectures , and in-clas s dis cus s ions
(ie: components of MAPS and SMART goals ,
film terminology)
Bas ic s tandards of Englis h us age met
Proposal Worksheet: 25 points
Excellent Good Adequate Weak Inadequate
(5) (4) (3) (2-1) (0)
All requirements are met; each ques tion has
been ans wered
thoroughly and the project meets Kicks tarter
guidelines
Project concept is eas y to unders tand from
the des cription
Propos al s hows a clear unders tanding of
intended audience
Fund dis tribution and backer rewards are
plaus ible and reas onable
Strategy goals are s pecific, meas urable,
attainable, realis tic, and timely
Storyboard: 25 points
Excellent Good Adequate Weak Inadequate

4. (5) (4) (3) (2-1) (0)
Has a clear beginning, middle, and end
Us es original work in the form of photos or
drawn images ,
props , pets , puppets , or people (with
permis s ion)
*Non-original artwork is properly attributed
and copyright-free.
Features a minimum of 15 frames , 30
maximum
Includes duration, location, camera s hots ,
camera movements , and s cript for each frame
Preview runs between 2min-5min