Presentation on Digital Media Landscape in India & Big Opportunity presented at Google Business Group Mumbai Meet-up by Rushabh Vasa, CEO, Instinct Media.
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What is Digital?
Its place to live
Not just to passively consume media content, but a place to
engage, to contribute, to create and to communicate
To understand the challenge and opportunities facing businesses
in the digital space today, it is necessary to understand some of the
ways our lives are changing – Globally, Rapidly and Dramatically
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Digital Channels
• Mobile
• Mobile Applications
• Gaming
• Messaging
• Web
• Social Networks
• Search & Media
• Websites
• E-Commerce
• Videos
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Digital “Media”
• Bought
• Paid for search and display advertising
• Owned
• Digital asset the brand owns e.g. Content, Games,
Websites etc.
• Earned
• Word of mouth & viral-ity earns enough user
generated conten
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What is doing well in India?
• E-mail
• Social Media
• Internet
• Gaming
• Mobile
• E-Commerce
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India’s Internet Reportcard
With 150 Million Connected to Internet India stands
3rd on World Chart
• Internet Penetration : 7%
• Daily Users : 79%
• 85% Users are from 19-40 Age Group
• Avg. Weekly time spend : 16 Hrs
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India’s Mobile Reportcard
9 Crore + mobile internet users in India according to
Mobile Internet Report by IAMAI.
• predicted to touch nearly 16.5 crore in by March 2015.
• 7.87 crore users accessed internet from their mobile devices
in October 2012
E-mail SNS Chat Online
Games
Portal Search Online
Video
News Apps Cricket
83% 77% 65% 47% 44% 40% 29% 29% 25% 24%
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Social Media
66 Million urban users in India use Social Media by Jan’ 13
Youtube is Second Largest Search Engine
60% of the World’s total Youtube views come from India
With 3 million users, India is 2nd Largest Google+ market in the
world
70% of internet users watch Online Videos
Indian netizen spend an average answer of 3 hours on Social Media
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E-commerce in India
10 Million Online Shoppers in India
$10 Billion Industry
$550 million in gross revenue (exc. Online travel and online
classifieds)
More than 50% sales happen in Non-metro Cities
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E-commerce in India
$700 Million of investment is seen in last 2 years
30% of Online shopping queries are generated from Mobile Phones
Online Marketshare
1. Consumer Durables lead with 34%
2. 30% Clothing & Accessory
3. 15% Books
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Why there is an BIG Opportunity ?
Internet penetration will reach 15%
Mobile First Market
More than 4 billion search happens in India every month
Online video will begin to challenge traditional television in India
India Internet advertising generated $300 million in revenue in 2012
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Why there is an BIG Opportunity ?
Influences Everyone
India Internet advertising generated $300 million in revenue in 2012
Growing E-commerce : Majority of E-Commerce growth will come
from emerging cities
Social activism – rise of the Netizens
The generation to come will have no idea how to survive without
internet
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Driving Factors..
Measurable ROI
High response rate
Close proximity to customers
Cost Effective
Quick turn around time for new initiatives
Going digital is the journey towards growth