5. 3rd party hosted Self hosted blogs
blogs ● Stand-alone or
● Blogger, hosted on
Wordpress, ... organizational
website
● Free
● Personal blog or
● Easy to use
campaign blog
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13. Connect to people
● Social networking.
– MySpace, Facebook, LinkedIn, ...
● Social bookmarking.
– Delicious, Connotea, ...
● Social video/photo sharing.
– Vimeo, YouTube, Flickr, Picassa, ...
14. State of the art
Web = information source
-> WEB 1.0
Web = participation platform
-> WEB 2.0
15. Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational website
Demo
16. Internet Usage Worldwide
Population Internet Users Internet Usage, % Population Usage % Growth
World Regions ( 2009 Est.) Dec/31, 2000 Latest Data (Penetration) % of World 2000-2009
Africa 991,002,342 4,514,400 86,217,900 9 5 1,810
Asia 3,808,070,503 114,304,000 764,435,900 20 42 569
Europe 803,850,858 105,096,093 425,773,571 53 24 305
Middle East 202,687,005 3,284,800 58,309,546 29 3 1,675
North America 340,831,831 108,096,800 259,561,000 76 14 140
Latin America/Caribbean 582,662,468 18,068,919 186,922,050 32 10 934
Oceania / Australia 34,700,201 7,620,480 21,110,490 61 1 177
WORLD TOTAL 6,767,805,208 360,985,492 1,802,330,457 27 100 399
20. That's Why!
● Growing number of Internet users.
– But beware of digital divide, choose
your target audience carefully.
● Internet is cheap compared to other
means of communication.
● State of the art FOSS technology
makes it easy to create a web
presence.
21. Things 2 consider b4 u jump in
1)Define your objectives! Then choose
the most appropriate technology
2)Be realistic! Balance the scope of
your project with the available
resources (money and men)
3)Use a phased approach! Start with
the basics -> assess impact -> then
add additional functionality
22. Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational website
Demo
24. Four Phases
1)Plan it out based on the
requirements.
2)Build it (or have it build).
3)Promote it.
4)Maintain it.
25. 1. Plan
● Take an inventory of what you already have
for a web presence
● Take an inventory of what the others are
doing
● Define your top level requirements – what
do you want to achieve?
● Define your target audience(s)
● Assign responsibilities
26. 2. Build
● Define content requirements
– content types, workflow, content
management, ...
● Define functional requirements
– user management, transactional functions, ...
● Develop information architecture
– blueprint of how the site is laid-out
● Develop a creative design
– look and feel of the site
27. Use a FOSS CMF!
● Usage of a Content
Management Framework
reduces the time to build
a site dramatically
● Most common functionality
is available out-of-the-
box
● Phased approach possible
thanks to modular
architecture
28. 3. Promote
● Launch your site
● Include URL in all your communication:
brochures, letterheads, e-mail signatures,
campaign materials, t-shirts, ...
● Search Engine registration and optimization
● Affiliate marketing
● Newsletters
29. 4. Maintain
● Upload content
● Monitor web statistics
● Develop best practices based on user
feedback and web statistics
● Apply CMS patches and updates
32. Challenges
● Find somebody that takes on responsibility and who's
dedicated to make it work
● Gathering the necessary input during plan & build
phase
● Maintenance of the website (unlock the full potential)
● Promotion of the website
● Website not seen as part of overall advocacy and
campaign effort
● Strategy for the longer term
33. Remedies
● Organization must be convinced of the added
value of the website, so it gets the priority
it needs/deserves
● Internet strategy must be integral part of
the advocacy and campaign effort to unlock
full potential
● Project must be planned and implemented in
a professional way
34. Intro
Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational
website
Demo
36. *Website is the visiting
card of your organization
● Present your organization as an
active, dynamic movement
● Your vision/mission should be
reflected through the website
37. *Visitor will return if you
grab his/her attention
● Design the site with the end user in
mind: visual style, content, tone, ...
● Provide relevant content and
resources
38. *Get your audience
involved
● Introduce Arouse -> Organize ->
Mobilize elements into your website
39. *->Arouse
● Create interest in your cause by
offering a variety of captivating
content
● Highlight current activities
● Provide background and analysis for
'advanced' users
● Blogs can add a personal touch
40. *->Organize
● Stimulate interactivity, actively pursue reactions and
feedback from users
● Promote campaigns and call for volunteers
– Define role of the website in campaign concept
– Provide offering for people to join the campaign
● Call for membership
– Develop and promote offering for members
● E.g. rate/comment on content, newsletter for
members, access to selected materials,
membership of interest groups, ...
41. *->Mobilize
● Stimulate members to engage in
interest groups. Groups provide the
same functionality as e.g.
Yahoogroups but are self hosted
● Interest groups can be created
– For each chapter
– To discuss a certain issue or subject
– To prepare or manage a campaign
44. 1.- Basic Organizational
website
● Press Releases
● News (write-ups, photo stories, video,...)
● Resources
● About Us
● Contact Form
● Campaigns?
● Fundraising?
45. 2.- Add Interaction
● Allow comments
● Use polls/surveys
● E-mail campaigns and online petitions
● Interaction will require more
resources for moderation and
response
46. 3.- Build Community
● Allow user accounts
● Create added value for registered
users
● Interest groups
● Online collaboration
● Blogs for members
47. Intro
Useful features of the modern day web
Do I need a web presence?
Defining your web strategy
Composing an organizational website
Demo
48. You are free:
to Share — to copy, distribute and transmit the work
to Remix — to adapt the work
Under the following conditions:
Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way
that suggests that they endorse you or your use of the work).
Noncommercial — You may not use this work for commercial purposes.
Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the
same or similar license to this one.
