Allie Herzog Danziger of Integrate Public Relations presented to CultureMap Connect about how to reach the newsroom via social media and tips for developing a newsworthy social media presence. Using real client examples, Allie showcases best practices for Public Relations in today's social media world.

1. Social
Media
to
Reach
the
Newsroom…
in
140
Characters

2. Meet
@AllieDanziger
and
@IntegratePR

5. MEDIA,
AS
WE
KNOW
IT,
HAS
CHANGED
FOREVER

11. Different
Landscape.
Same
Rules.

12. Goals
of
Journalists
• Find/Source
interesting
stories
• Communicate
honest,
newsworthy
stories
• Bring
news
to
the
community
• Impress
their
editor
• Increase
readership
• Establish
and
sustain
credibility
with
their
audience

13.
Journalists
Use
Social
Media
Uncover
news
tips
Gather
content
Stay
in
touch/Connect
Discuss
trends
Learn
people’s
reactions
Clarify
rumors
Create
&
circulate
stories
Interact
with
readers
Promote
publication

14. Tips
to
Connect:
1.
Find
the
right
sources

15. Tips
to
Connect:
1.
Find
the
right
sources

16. Tips
to
Connect:
1.
Find
the
right
sources

17. Tips
to
Connect:
1.
Find
the
right
sources

18. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online

19. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
3. Help
with
their
events

20. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
3. Help
with
their
events
4. Promote
their
stories

21. Tips
to
Connect:
1. Find
the
right
sources
2. Build
a
dialogue
with
reporters
online
3. Help
with
their
events
4. Promote
their
stories
5. Monitor
so
you
can
be
a
helpful
resource

22. Online
Media
Interactive
Direct
communication
Information
is
traveling
fast
Opinions
galore!
Citizen
Journalism
Messy

24. The
New
Elevator
Pitch

25. The
New
Elevator
Pitch
1.
Why
should
someone
care?
2.
Be
distinctive.
3.
Don’t
forget
the
basics.
4.
Finish
with
an
‘ask’
or
more
information.

26. Tips
for
#TwitPitch
• Speak
like
a
HUMAN
• Double
check
involvement
• Consider
which
account
you
send
from
• Don’t
over
tweet
• Be
direct
• Follow
up
via
email
or
direct
message
• Read
their
stories

27. Tips
for
Engagement
• HARO
–
respond
immediately!
• Digital
press
release
• No
attachments
• Hyperlinks
• Follow
up

29. NEW
GOAL:
Create
a
“FOMO
Presence”

30. Think
like
an
SEO
Consider
your
audience
expert
Respond
in
time
Think
outside
of
the
box
Listen,
listen,
listen
What
conversations
Consider
graphics
to
are
relevant
right
now?
tell
the
story
Be
objective
–
Frequency
would
you
click
on
this
link?

31. Best
Job
in
the
World
Campaign

32. Goode
Company’s
Texas
Tour

33. Boners
BBQ
–
Atlanta,
GA

34. ?
Q&A

35. Thanks
for
listening!
713.446.6377
@AllieDanziger