4. Integrate Public Relations
is an innovative public relations
firm that strategically integrates
new social media tools and
tactics
into “old school”
communication methodology to
achieve current and long-term
business growth
5. Sudden Shift in Communications
As the world of communications has shifted, so have we, as
Public Relations professionals, had to shift our way of thinking
and strategies to communicate our clients’ messages to target
audiences through creative, thoughtful inbound marketing
techniques.
6. Services We Provide
Integrate Public Relations strives to create a dynamic
presence for our clients through strategic planning,
thoughtful content creation and extensive opportunity
research with:
• Blogger/Influencer relations
• Online conversation monitoring and developing strategic responses
• Posting, commenting, engaging across appropriate social media
channels
• Crisis planning and situation management
• Connecting with industry leaders and media
• Internal trainings on updated marketing strategies
• Event coordination and management
7. IPR & GVB since Jan. 2011
• Facebook/Twitter/Blog
• Newsletter/eBlast
• Traditional PR
• Email Follow-Up Program
• SWMJ PR
14. Communication TODAY
Reading Vs. Writing
Companies Vs. Communities
Advertising Vs. Word of Mouth
Information Vs. Opinion
Home Pages Vs. Blogs
Lectures Vs. Conversations
Encyclopedia Vs. Wikipedia
15. Online Media
Interactive
Direct communication
Information is traveling fast
Opinions galore!
Citizen Journalism
Messy
16. Communication Trends
Demand “Hyper-Transparency”
Lightening Speed
Dialogue is KEY
Competitors have the same tools
17.
18. Why Do People Post Online?
They are paid to do so
To win/because of an incentive
To increase their standing in a community
They want to look good / impressive /
intelligent amongst their peers
Want others to benefit from their advice
Because they have something to
say/feedback to share
25. Info we can use:
• Photos
• Homeowners with great stories
• Videos
• Realtors for Realtor of the Month
26. Process Flow
• Stephanie is your “go to”
gal!
• Send her an email or text
message
• She’ll be in touch if we
need more information
27. Do’s for GVB Social Media
• Add to your “favorites”
28. Do’s for GVB Social Media
• Invite your friends, family and favorite
clients/homeowners to “like” the page
29. Do’s for GVB Social Media
• Add a link to the pages into your email
signature
30. Don’ts for GVB Social Media
• Daily text messages to Stephanie
• Posting a response to an angry customer
• Creating your own Facebook or Twitter
page for the community
• Scolding employees on social media
pages
– Friending your employees puts you at
potential risk