Investment attraction requires economic development professionals to be efficient strategists and marketers at the same time. Knowing the tools to collect strategic information and avenues to promote on the web are essential. Putting your region in the minds of potential investors calls for an integrated and structured approach to marketing communications.

1. Optimize Your Investment Attraction
and Retention Strategy
Through Information and Social Media
Applications
Mastering approaches and Web 2.0 tools
to place your region on the map
What you will learn? Why attend this seminar?
Investment attraction requires economic development Competing for potential investors in a region
professionals to be efficient strategists and marketers at the is challenging at the present time. Having
same time. Knowing the tools to collect strategic information and utilizing the right tools to get your region
and avenues to promote on the web are essential. Putting recognized is the key to marketing what can
your region in the minds of potential investors calls for an be offered to investors.
integrated and structured approach to marketing
communications. By attending this seminar, you will be able to:
In this seminar, you will learn: Use the information available to you to its
full potential to get strategic value out of
it for your organization and region.
The components of the practice of competitive
intelligence Take advantage of the expertise of a
seasoned team of instructors in the fields
The tools needed in competitive intelligence gathering
of economic development, investment
How to systemically identify leads for investment attraction, site selection, competitive
attraction intelligence and social media marketing.
The elements of an intelligence monitoring Benefit from up-to-date case studies
system for investment attraction Take your toolbox with you: sources of
The importance of social media applications on the information, templates and a manual to
take your learning further
web
The essential Web 2.0 tools for economic Unlimited support for one year after the
training
development initiatives
Tips to efficiently manage the approach
Who should attend? One-day seminar
This seminar is for economic development professionals who Information: Isabelle Poirier, (514) 276-1700 ext. 104
isabelle@intelegia.com
wish to enhance their organization’s capacity to market their
region in an efficient manner.
Economic Development Officers – Marketing Directors – Site
Selection Facilitators – Economists – Investment and Trade
Officers – Communication Managers - Chamber of Commerce
Representatives - City Representatives