Social Media Monitoring Workshop for Tourism Crisis Management at IOETI Conference 2011 Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

1. Online
Reputation
Management
Fady Ramzy
Interact Egypt Country Manager
Cyberzizo Fady Ramzy
Cairo, December 18th

2. Going good so far ?
#IOETI
@IOETI @InteractEgypt
Slideshare.net/interactspa/
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4. ORM
Is the practice of consistent research and
analysis of one’s personal or professional, business
or industry reputation as represented by the content
across all types of online media.
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6. Why is that important?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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Online Identity Management

7. The Process
Listen Respond Engage Optimize
Measure
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8. One again ... Look, Listen & Learn!
- Improve customer satisfaction by gaining insights
from consumers about their real needs
- Increase perceptions of brand by creating
opportunities to listening, responding and engaging
with consumers.
- Gain insights about competitors and their customers’
perceptions about their products and services.
- Engage in more effective public relations by
understanding who the real influencers are.
- Provide early warning systems for reactive and
defensive PR.
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9. Optimize
Social Mainstream
Media Media
User
Search
generated
Engines
Content
Online
reputation
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10. Boost your influence
Your Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be
expressed as:
Influence = (Your Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
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12. Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
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15. Lets check
“Sharm el Sheikh”

16. Sources
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17. Countries
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18. Countries
Blogs
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19. Countries
Forums
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20. Countries
News
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21. Countries
Twitter
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22. Sentiment
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23. Word Cloud
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24. BuzzGraph
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25. Most influencial Blogs
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26. Blog Word cloud
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27. Twitter influencers
@Dima_Khatib
@monaeltahawy
@SultanAlQassemi
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28. Twitter Word Cloud
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29. Twitter BuzzGraph
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30. Twitter BuzzGraph - Arabic
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31. “If you can't measure it,
you can't manage it.”
Title Text
Peter Drucker

32. Interact Egypt
http://Egypt.interact.it
Grazie! Twitter: @interactegypt
Facebook & Linkedin: Interact Egypt
Fady Ramzy
Twitter: @cyberzizo
Linkedin: Fady Ramzy
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