Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Ninefold - Web analytics for entrepreneurs
1. Web Analytics for Entrepreneurs
who have not the time to learn lots of new stuff
Keep Your Eyes on the Prize
@ninefold www.ninefold.com cloud computing & storage
2. What does your customer need to do
to keep you out of Centrelink?
3. What prizes do you
need to keep your eye on?
Awareness – Impressions
Interest – Click Through Rate (CTR),Visits, bounce rate
Desire – Time on site, returning visitors
Action – Conversions, Visits till Conversion, Average
Order Values
4. Bonus
Segment Your Audience
SEO, SEM, Display, Referral, Country, Mobile,
City, New Visitor, Returning Visitor, etc…
(turns out there are more than 2 types of people in the world)