Go Online in the Recession: What's Next
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The document discusses how companies can use online marketing, especially social media, during an economic recession. It notes that a recession intensifies competition so companies must find customers online if they won't come naturally. It then provides tips for social media marketing, including sharing valuable content, targeting the right audiences, engaging with customers through various media, conversing with them, and providing excellent customer service. The overall message is that social media can help companies find and retain customers during tough economic times.
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Go Online in the Recession: What's Next
- 1. Go Online in the Recession: What’s next. Mark Congiusta Head of Interactive Irish International BBDO and Proximity Search Marketing World 2009
- 2. Search Marketing World 2009
- 3. Search Marketing World 2009
- 4. Search Marketing World 2009
- 5. Search Marketing World 2009
- 6. Search Marketing World 2009
- 7. Customer decision cycle > Act I Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
- 8. Customer decision cycle > Act II Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
- 9. Customer decision cycle > Act III Advertising Purchase Search Marketing World 2009 Baltimore American, Tuesday, April 16, 1912 http://www.sxc.hu/browse.phtml?f=view&id=840747
- 10. Competition makes you harder to find Search Marketing World 2009
- 11. Competition makes you harder to find Search Marketing World 2009
- 12. A recession intensifies competition Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
- 13. A recession intensifies competition Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
- 14. If the customers won’t come to you… Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
- 15. Leading online information resources Search engines 3.79 Online rating systems 3.69 Discussion forums 3.52 Blogs 3.24 Company websites 3.11 Consumer advocacy sites 2.88 Social networking sites 2.5 RSS 2.35 YouTube 2.14 Microblogging sites 2.09 0 0.5 1 1.5 2 2.5 3 3.5 4 Search Marketing World 2009 Society for New Communications Research, “Exploring the LinkBetween Customer Care and Brand Reputation in the Age of Social Media” April 23, 2008
- 16. Social media marketing spend “Assuming that the economy is in recession in the next six months, how would you change your investment in social media?” Stays the same 42% Increase 53% Decrease 5% Search Marketing World 2009 Forrester Research, “Social Media Playtime Is Over”, March 2009
- 17. Customers are fickle QuickTimeª and a decompressor are needed to see this picture. Friends are loyal Search Marketing World 2009 http://offbeatink.com/tattoo-designs/tattooed-baby-with-brand-endorsements/
- 18. Share • Socialize • Befriend • Add value • Become indispensable Search Marketing World 2009 http://www.flickr.com/photos/protoflux/544191007/
- 19. Target • Locate • Listen • Personalize • Remember Search Marketing World 2009 http://www.flickr.com/photos/criminalintent/256540145/
- 20. Engage • E-mails • Podcasts • Webinars • Video • Export your message Search Marketing World 2009 http://www.flickr.com/photos/funtik/1175522045/
- 21. Converse • Blogging • Thought piece authorship • Relevant speaking engagements • Join the conversation Search Marketing World 2009 http://www.flickr.com/photos/soylentgreen23/2995911291/
- 22. Blogs Brand Extension Media Sites E-commerce Social Networks Search Marketing World 2009
- 23. Search Marketing World 2009 http://www.briansolis.com/2008/08/introducing-conversation-prism.html
- 24. Engagement is another word for really, really good customer service Search Marketing World 2009
- 25. “Our belief is that if we keep putting great products in front of customers, they will continue to open their wallets” Search Marketing World 2009 http://www.flickr.com/photos/techshownetwork/2961911760/
- 26. Thank You! http://www.twitter.com/InteractiveMark http://www.linkedin.com/in/InteractiveMark Search Marketing World 2009