Interact Egypt presented yesterday Helix Media Delivery Platform V13 Launch event in Cairo

1. December 9th, 2009
Real Confidential December 10, 2009 Slide 1

2. To deliver digital
entertainment wherever
and whenever consumers
want it.

3. EMEA
NA
• Founded in 1994
APAC
• Traded (NASDAQ) since
1997
• ~1800 employees
worldwide
• Recognized as THE industry
Global and Regional Headquarters leader in mobile video
Key Global Customers
delivery
• Partner with >100
operators in 42 countries
In Millions

4. ASP Services
Music Games Video Personalization Messaging
• Music on Demand • Mobile Games • Multi Screen Video • Ringback Tone • SMS Interoperability
• CallerTag™ • PhotoSMS
Consumer Services
Guide
! Music
Helix Media Delivery Platform
Helix Mobile Server Helix Proxy Helix Mobile Producer Helix Mobile Gateway
Helix Mobile Security Manager Helix Security Manager
Helix Session Manager Helix Producer Helix Server Helix Mobile Session Manager

5. Real Confidential December 10, 2009 Slide 6

6. The Proven Mobile Delivery Solution
Customers
• Market Leader: Experience, Expertise, Commitment
• Choice of over 100 mobile operators globally
• Over 70% mobile media delivery market share
• Universal Platform: Reduced CAPEX/OPEX, Investment
protection
• Commitment to standards and interoperability
• Rapid time-to-market with advanced end-to-end
solution for mobile and broadband
• Single platform for content creation and delivery for
highest QoS and QoE:
• Quality
• Reliability
• Bandwidth efficient
• Scalability

7. Ecosystem of Partners
Helix Platform technology at
every stage of Mobile TV
delivery from content
creation through playback
ensures the highest quality
end user experiences

8. Now over Helix DNA 500 million devices
shipped

9. Customers
Helix Mobile Messaging Suite
Network Infrastructure Solutions for Mobile Messaging
• Helix Messaging Gateway for SMS and MMS
• Helix Push Service Platform
• Helix MMS Optimizer
Helix Mobile Internet Suite
Universal proxy for multi-protocol access and centralized
control for mobile Internet traffic
• Helix WAP Gateway
• Helix Mobile Internet Gateway
• Helix Streaming Proxy

10. • Flat rate data tariffs – 1GB/10!, 3GB/15!
• Integrated roaming WiFi with broadband
• Handsets – WiFi + 3G
• Premium content – Sky
• Free-To-Air – BBC TV and Radio
• Social Networking – Video - Save, Share and Play

12. RealAudio/ RealVideo
Billing Security
3GPP H.264
Any Any
Form Devi
at ce
H.264
Flash
Quick Time
Any
Plat
form
Windows Media

13. Multi-Format Multi-Protocol
Delivery
RTSP
Player
Helix
Mobile RTP RTMP
or R
Producer BS Player
Helix
Mobile HTTP
Server
3GPP HTTP
H264/AAC Compliant File format: Player
A/V Source Encoder • 3gp
Single live broadcast into • mp4
Helix Mobile Server • f4v iPhone
iPod
Multiple Egress protocol support
using the same live broadcast
Logical Helix end-to-end workflow
Real Confidential December 10, 2009 Slide 24

14. Platform advancements
NEW in Helix Media Delivery Platform
• HTTP Streaming to iPhone
• Bookmarking
• Ad Enablement
• Server-Side Play List
• 3GPP Rel 7 Fast Content Switch
• Broadband h.264 (3Mbps)
• Flash RTMP streaming
• Unhinted h.264 support
• Live Rate Adaptation
• Next-Generation Helix Mobile Producer
• Authorization, Authentication, Accounting
Real Confidential December 10, 2009 Slide 25

15. • Stream video to the growing
Apple audience
• Helix Server supports iPhone
and iPod touch using:
• HTTP streaming
• HTTP streaming with
adaptive bit rate
Apple iPhone
Apple iPod touch

16. • Use HTTP progressive
download in Helix Server
to deliver
• Flash Video (.flv)
• Flash animation (.swf)
.flv
.swf

17. • Compelling and interactive
collection of video assets
• Lists can be created by
content providers, operators
or users
• Dynamically updateable lists
of live or on-demand content
for request SSPL

18. • Monetize video with enhanced ad capabilities
• Insert advertisements clips as:
• Pre-roll
• In-stream
• Post-roll
Ad Insertion

19. • Live and on-demand software encoding
• Developed by RealNetworks based on RealProducer
• IPv6 support
• SNMP monitoring
• Filters: resize, crop,
deinterlace, color, audio
• Productivity: job files, batch encoding and command-line
• Inputs: AVI, MOV, MPEG, MP4, AIF, WAV, MP3, DV, WMV
• Outputs: RA/RV, H.263, H.264, MPEG-4, AAC, AMR, MP3
• Multiple Encodes from Single Input

20. • Download Flash, Real, WMV, MPEG4
• Wizard transcoder allows transfer to
• Games Consoles – PS3, Xbox, PSP
• Mobile Devices – Blackberry, 3GPP
• All managed centrally in one place
• Personal video & audio library
• Potential Usage examples
• Media companies – free samples on the move
• Newspapers – free Sunday CDs
• Broadcasters – catch-up TV (iPlayer concept)
• Corporate – announcements podcasts
• Education – Video podcasts