Keynote speech by Fady Ramzy about unleashing business in Africa by empowering entrepreneurs and start-ups do business online.

1. Social Media for
Entreprenuers & Start-ups
Nairobi, July 17th
Fady Ramzy
Interact Egypt country Manager

2. Interact
Play Innovation

3. Nafurahia Kuwa hapa Nairobi !
Digital Media consultant & speaker
Co-founder of Interact Egypt
Social Media visionary & believer
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4. Egypt - The Power of Social Media
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5. Interact SpA
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in
Italy, Egypt & Luxemburg
- International Presence with running
operations in Italy, Greece, Egypt, Tunisia,
Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
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6. Digital Television
Digital Signage
on Mobile on the Web Iptv/digital signage
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7. Semantic CMS
Content Existing
Assets CMS/ECM
Online
TV
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8. Social Media
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9. Mobile Apps
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10. Lets
Interact

11. This event is currently
TWEETED
at this Very Moment
#FollowAfritech
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12. What is the secret here?
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13. Social Media For Entrepreneurs
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Social Media For Entrepreneurs

14. The Entrepreneur
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15. The African Dream
Unlocking Africa’s potentials
by empowering Entrepreneurs,
Start-ups & SMEs
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16. Social Media is no longer a trend!
It’s a FUNDAMENTAL
Business tool !
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INTERACT SOCIAL MEDIA SPACE

17. Quick Facts

18. Facebook

19. Facebook
What is interesting in statistics per continent is that Africa is the most dynamic
continent on Facebook gaining more than 50% of its Facebook users in the last
6 months!
Socialbakers
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20. YouTube
In May 2010
YouTube
launched locally
in South Africa
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23. Web 2.0
Entrepreneurs!

24. Your Online Identity?!
Online Newsletters Website
Video
Blog
Social
Title Text
Media
Identity
Online SEO
World
Web Data
Analytics
Mobile
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25. Note 1:
Social Media is a
Title Text
paradigm shift

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27. What can social media
do for your business?

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29. Step 0:
Set your goals

30. What’s Your Goal!?
Business Relations?
Building Awareness?
Selling?
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31. What’s Your Budget?
Cost Effective
Necessary not Complementary
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32. Message you
What is the
want to send?!
Remember to keep your Tone and Style
aligned with your Brand Image.
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33. Target
Do you know your
Audience!?
Know them well
Understand their language
and their Mediums
AKA : Social Networks!
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34. Tool
What’s Your
and Why!?
Facebook? Twitter? You Tube?!
Linkedin? Flickr!? Etc!
Your choice based on your Targets
Your Taregts based on your Goals
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35. Step 1:
Build your
identity

36. Your Social Media “Identity”
Facebook
Linkedin
Youtube
Twitter
Title Text
Social
Media
Social
Monitoring Media Social
Media
tools
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38. Twitter
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39. Linkedin
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40. Flickr
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41. YouTube
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42. SlideShare
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43. Finally – Integrate!
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44. Step 2:
Promote it

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46. Email signature
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47. Newsletter
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48. Blog
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49. Cross Promote
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50. Note 2:
atience
ersistence
Title Text
assion

51. Step 3:
Listen - Engage

52. Note 3:
No listening without
Engagement
No Engagement without
listening

53. LISTEN
People want their service/Product
Providers, to listen to what they
need!
They need Care and Attention!
They will stick to you..If you
listen to them!
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INTERACT SOCIAL MEDIA SPACE

54. Engage
Be Yourself only
Answer questions & give feedback
Initiate a Conversation!
Give a SOUL to your Online identity!
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INTERACT SOCIAL MEDIA SPACE

55. Build Trust & Credibility
portray yourself as an Expert
it shows how established and reliable you are!
That’s promotion, too!
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INTERACT SOCIAL MEDIA SPACE

56. Be Fun
use attractive means to capture the attention.
Social Media is not newspapers
It’s a two-way communication
Interactive & lively
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INTERACT SOCIAL MEDIA SPACE

57. Step 4:
Build a strategy

58. The Magical Methodology
Plan
Do
Check
Act
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59. Fail to plan, is plan to fail!
Priority Of Your Needs
Humanize your Brand
Listen
Train Show Expertise Behind Logo
Consult Build Comfort with Client
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60. Share “Valuable” Content
Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
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61. Involve!
Maintain your level of involvement with your audience!!
Create a dynamic online persona.
No one wants to read a Twitter stream that only deals with menu
updates or sales — people want to engage with a brand.
Make it Personal!
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62. Measure & Monitor
The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
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63. Boost your influence
Personal Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be
expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
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64. Step 5:
Boost your
business

65. Note 4:
Don't Sell You do not make
money with social media, you make
money with people who know, like and
trust you.

66. Note 5:
“Look for broken
arms” Andy Duncan

67. Note 6:
KISS
=
Keep It Super Simple

68. True Stories from
a
Web 3.0
Smart-up

69. Story 1:
Stay connected

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72. Lesson learned:
Always connect with
Title Text
people you meet,
email or talk to

73. Story 2:
Building business
partnerships

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76. Lesson learned:
Always seek new
connections of similar
profiles

77. Story 3:
The Egyptian
Revolution

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79. Lesson learned:
Provide valuable
content, for free
sometimes

80. Story 4:
The European
investment bank
report

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82. Lesson learned:
The more effort you
invest, the more
exposure you get

83. Interact Egypt
http://Egypt.interact.it
Asante Twitter: @interactegypt
Facebook & Linkedin: Interact Egypt
Sana Fady Ramzy
Twitter: @cyberzizo
Linkedin: Fady Ramzy
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