Social media in egypt (IOETI e-travel conference)
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Social media in egypt (IOETI e-travel conference)
- 1. Social Media in Egypt How it changed the conversation & What it means to tourism Fady Ramzy Interact Egypt Country Manager Cyberzizo Fady Ramzy Cairo, December 18th
- 3. Who is Fady Ramzy? - Interact Egypt Country Manager - E-Marketing consultant & speaker - 13+ Digital Media experience - Project Manager for Egyptair.com - PMP, Boeing scholarship 18/12/2011 3 Social Media in Egypt
- 4. Interact Egypt - Launched in June 2009 as the headquarter for MEA region operations - Backed up by 15 years of Italian experience - Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana - One-Stop-Shop for online services - Web/Mobile Portal development - Mobile apps development - Streaming platforms - E-marketing - Web video productions 4 18/12/2011 Social Media in Egypt
- 6. This is event is live broadcasted over social media!! #IOETI @IOETI @InteractEgypt Slideshare.net/interactspa/ 6 Social Media in Egypt 18/12/2011
- 7. This conference’s Top influencers?? 7 Social Media in Egypt 18/12/2011
- 8. Quick Facts
- 9. Facebook 800 M users worldwide 9.4 M users in Egypt
- 10. Top Check-ins Naama Bay 1,126 Hurghada 1,050 Sharm el Sheikh 933 Soho Square, Sharm 882 839 Luxor international airport 18/12/2011 10 Social Media in Egypt
- 12. 18/12/2011 12 Social Media in Egypt
- 14. 18/12/2011 14 Social Media in Egypt
- 16. 18/12/2011 16 Social Media in Egypt
- 17. So, conversation has changed
- 18. From Web 1.0 to Web 3.0 (The web of data) 18 18/12/2011 Social Media in Egypt
- 19. From E-marketing to Online Identity 19 18/12/2011 Social Media in Egypt
- 20. From E-marketing to Online Identity Online Newsletters Website Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 18/12/2011 20 Social Media in Egypt
- 21. Your Social Media “Identity” Facebook Linkedin Youtube Title Text Social Twitter Media Social Monitoring Media Social Media tools 18/12/2011 21 Social Media in Egypt
- 22. Online Identity is a paradigm shift . . . Title Text Why ??!
- 23. Title Text 23 18/12/2011 Social Media in Egypt
- 24. Social Media is a major building block in your online identity Title Text Why ??!
- 25. Title Text 25 18/12/2011 Social Media in Egypt
- 26. Title Text 26 18/12/2011 Social Media in Egypt
- 27. What can social media do for your business?
- 28. 28 18/12/2011 Social Media in Egypt
- 29. The Brand Ambassador Title Text concept
- 30. Title Text 30 18/12/2011 Social Media in Egypt
- 31. Where do we start today?! Title Text
- 32. 32 18/12/2011 Social Media in Egypt
- 33. 33 18/12/2011 Social Media in Egypt
- 34. The Magical Methodology Plan Do Check Act 34 18/12/2011 Social Media in Egypt
- 35. Always remember atience ersistence Title Text assion
- 36. Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 36 18/12/2011 Social Media in Egypt
- 37. Integrate! 37 Social Media in Egypt 18/12/2011
- 38. LISTEN, LISTEN & LISTEN No listening without Engagement No Engagement without listening
- 39. Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 39 18/12/2011 Social Media in Egypt
- 40. Summary please!
- 41. landing page Contest & Giveaways Interesting content Booking
- 42. Build your video Share it Engage
- 43. 43 18/12/2011 Social Media in Egypt
- 44. Go Mobile! Geo-marketing FourSquare 44 18/12/2011 Social Media in Egypt
- 45. Interact Egypt http://Egypt.interact.it Grazie! Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 18/12/2011 45