interlinkONE's VP of Sales Karen DeWolfe delivered the presentation "5 Ways to Generate More Leads from your Website" at the 2012 Graph Expo conference in Chicago. She highlighted a number of practical ways that companies can ensure their website is aligned with sales goals and business objectives. She covers items such as: - eNewsletter Programs - Blogging - Calls to Action - Mobile Website Content - And more! For help optimizing your website for lead generation, please visit http://GrowSocially.com!

1. 5 Ways to Generate
More Leads from
Your Website
Tuesday, October 9th 2012
Presented by Karen DeWolfe
interlinkONE and Grow Socially
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

2. Introduction: Who We Are
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5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

3. Always Remember: Your Website is Home Base!
No matter what the touch-point and response channel is --- social networks, QR
Codes, personalized URLs, videos, etc. --- lead generation happens on the website.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

4. BIG Problem with Many Websites: #1
• They are not updated frequently
enough… and the content there is
not relevant or engaging.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

5. BIG Problem with Many Websites: #2
• The graphics, product & services
listings, and text do not accurately
reflect a brand’s mission statement.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

6. BIG Problem with Many Websites: #3
• They are not generating:
– Inquiries
– Leads
– Sales
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

7. Enough “Problem” Discussion
Let’s Look at 5 Ways
That Your Website Can
Become a Lead-
Generation Machine.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

8. Lead Generation Tactic #1: Newsletter
Include a Prominent Sign-up Form –
and promote everywhere.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

9. Lead Generation Tactic #2: White Papers/eBooks
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

10. Possible Topics for White Papers
• QR Code Best Practices
• What Does Cross-Media Really Mean?
• 5 Ways to Improve Your Direct Mail Efforts
• Mobile and Print: A Match Made in Heaven
• What do your customers ask/care about?
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

11. Lead Generation Tactic #3: Blogs/CTA
Start a Blog &
use an Editorial
Calendar.
Include strong
Calls-to-Action
on each Post!
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

12. Remember: Content Rules!
• Google rewards fresh content ---
update your website regularly!
• Create & provide content that
informs, helps, and interests your
audience!
• Best way to do this: start
blogging.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

13. Lead Generation Tactic #3: Form Optimization
Improve Your Conversion Rates!
Simple and
compelling
directions
Clearly Defined Call to Action
Key Benefits Highlighted
Form on the page
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

14. Lead Generation Tactic #5: Mobile
Create Mobile versions of your
website, landing pages, and forms.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

15. Website: Take it to the Next Step
• Social-friendly, searchable
• Interactive
– Blogs
– Comments
– Landing Page
– eNewsletter Sign-Ups
– Widgets
• Calls to action for people
to raise their hand
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

16. Bonus Tactic: Live Chat
• Inexpensive Tools!
• Can be a great way
to answer questions
and develop a
relationship while
the interest is hot.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

17. Final Thoughts on Your Website
• Do not let it be static or an after-thought!
• Your website needs to be integrated into all of your
marketing efforts, including print, email, social
media, and more.
• Start benchmarking – how many leads are you
generating today? How many next week, next
month, etc. after implementing these tips?
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

18. SEO: Getting Found to
Make Sales
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

19. What is Search Engine Optimization?
• Getting found!
• Using specified keywords
• Consistently updating your
content
• Using links to and from
other pages and websites
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

20. Keyword Usage
• Build a well-researched list of keywords
• Incorporate in your content:
– Page Titles (H1, H2 tags)
– Website copy
– Meta description
– Image Names (Alt tags)
• Use throughout all content distribution
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

21. Resources for You
• Free White Paper on Inbound Marketing!
http://InboundMarketingWhitePaper.com
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

22. Have More Questions?
•Visit
http://GrowSocially.com
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012

23. Thank you!
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012