The document describes the Safe Social Media project, which aims to protect children from violence in social media. The project was developed by InterMedia Consulting, an international NGO, in partnership with other organizations. It involves educating children, parents, and teachers on the responsible use of social media through a campaign conducted in schools. The campaign will analyze best practices, develop awareness materials, educate participants, and assess the impact on empowering groups to reduce harm from social media violence.

1. InterMedia Consulting A.C. Italy Reynaldo Rivera and Manuel Villalobos Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

2. InterMedia Consulting ( www.intermediaconsulting.org) is an international NGO founded with the aim of providing support to world wide NGOs activities and social entrepreneurs, promoting values in the fields of education, youth, mass media and entertainment Working internationally (it has offices in Rome and representatives in Santiago de Chile, Buenos Aires, Lagos, Hong Kong, Manila and Mexico City), it leads international projects and provides strategy, networking and communication design services. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

3. Its objectives are: a) To promote the development of sustainable audiovisual and interactive media productions, especially fostering new generations of producers. b) To promote young people’s active citizenship, especially through Leadership and Character Education Programs. c) To strength NGO capabilities and effectiveness, especially those focused in youth formation and solidarity. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

4. InterMedia Consulting is member of the World Family Map Project Network (leaded by University of Virginia, U.S.) and the International Cooperation Network (leaded by Cooperación Internacional ONG, Spain). IM provides assistance (networking) to European Alliance of Listeners' and Viewers' Associations ( www.euralva.org ) and Red Papaz ( www.redpapaz.org ) in Colombia . We would like to present you Safe Social Media, project developed in partnership with davide.it and CECE. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

5. The Safe Social Media project promotes an innovative – evidence based strategy to protect and empower European Children in social media. First step : An overview of the global situation of the Social Media among teenagers, families and schools. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

7. Second step : In order to defend the right, we carried out a research about the abuse of Social Media. Some problems addressed: 1- absence of assessment / indicators in awareness strategies 2- social actors worked separately : teachers + students + parents / carers 3.- Poor awareness, among children and teenagers on how to use new media avoiding the risks 4- poor knowledge among educators and parents 5- a model of strategy and contents for EDUCATIONAL /RIGHTS PROMOTION campaign Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

8. Third step: In order to solve some of these problems we have created Safe Social Media an educational project “to navigate without drowning” for Schools with social actors together: parents, educators and students. Overall goal: Reduce exposure to violence for children and adolescents through Social Media. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

9. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 www.safesocialmedia.eu

11. Direct beneficiaries of Safe Social Media Project : Teenagers (age: 10-16) 50 schools (25 schools in Spain and 25 schools Italy) About 10,000 adolescents per country One school as REGIONAL AWARENESS NODE Indirect beneficiaries : Parents and teachers. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

12. Fourth step : Workstreams: 1 "Analysis of the context and best practices“ 2 “Development of the awareness campaign“ 3 "Implementation of the campaign at schools“ 4 "Impact assessment“ 5 "Communication and dissemination“ 6 “Application and sustainability“ Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union

14. Thank you for your attention! Reynaldo Rivera Manuel Villalobos [email_address] www.intermediaconsulting.org ITALY We are sure that with Safe Social Media we will promote a responsible use of Social Media and as a result we will be creating social capital in the family and in the school. Stop violence in social media – Daphne III Project SAFE SOCIAL MEDIA Vienna April 14-15th, 2011 Project funded by the European Union www.safesocialmedia.eu