Prezentacia na Internet je sexy

1. internet
je sexy

2. M at M orrison

4. @me d iaczar

5. diaczar.com/blog
http ://me

6. Coming & Going
Listen & Respond
Integration

7. A little history...

10. A
I
D
A

11. Awareness
A
Interest
I
Desire
D
Action
A

16. 25-34
!!!

17. How must we change?

18. Party!

19. Listen

20. Respond

21. Friends, Romans, countrymen, lend me your ears;

22. He says for Brutus’ sake
He finds himself beholding to us all

23. Our audience...
has an audience

24. How can we
exploit this?

25. Our audience
has filters

26. Listen

27. Respond

28. ipod nano flaw

30. Comcast

33. disgusting dominos employees

35. In videos posted to YouTube and
elsewhere this week, a Domino’s
employee ... prepared sandwiches
for delivery while putting cheese
up his nose, nasal mucus on the
sandwiches.
New York Times
April 16, 2009

38. Can one very bad week for
JetBlue Airways wipe out years of
industry-leading customer
satisfaction ratings?
New York Times
February 17, 2009

39. http://www.youtube.com/watch?v=-r_PIg7EAUw

40. Advertising &
Listen/Respond

41. Fallon: Sony Bravia “Balls” (October 2005)

42. “Ace of Balls” (October 2005)

43. Mine 2 Trailer (Jan 2006)

44. Swansea Tango (May 2006)

47. But what if we
can’t do this?

48. Where do digital channels fit?

49. Joined-up thinking

50. The Integration Triangle

52. “Real World”
Digital Traditional
Channels Media

53. 350 people on your campaign
website is an abject failure...

54. But 350 people in a train
station is a STORY

56. “Real World”
Digital Traditional
Channels Media

57. SIMPLE RULE
Move audience from one
corner to another

58. “Real World”
Promote
Digital Traditional
Channels Media

59. “Real World”
uit
cr
Re
Digital Traditional
Channels Media

60. “Real World”
Co
nte
Digital nt Traditional
Channels Media

61. “Real World”
ive
Arch
Digital Traditional
Channels Media

63. “Real World”
Content
Digital Traditional
Channels Media

65. “Real World”
plus :60 TVC
2 weeks
Digital Traditional
Channels Media

74. “Real World”
:60 TVC
Radio
Cross-track/Outdoor
£2.6m
Digital Traditional
Channels Media

79. “Real World”
uit
cr
Re
Digital Traditional
Channels Media

83. “Real World”
Co
nte
Digital nt Traditional
Channels Media

85. “Real World”
ive
Arch
Digital Traditional
Channels Media

88. best job in the world

91. “Real World”
classified ads &
media releases
Digital Traditional
Channels Media

92. 36,648 videos submitted

93. “Real World”
uit
cr
Re
Digital Traditional
Channels Media

94. 16 shortlisted for “reality show”

95. “Real World”
Co
BBC Documentary
nte
Digital nt Traditional
Channels Media

96. 1 caretaker
chosen

97. “Real World”
nt
nte
Co
Digital Traditional
Channels Media

99. What do all these have in
common?

100. “Real World”
Digital Traditional
Channels Media

101. People not channels
Listen & Respond
Integrate