Presentation on: Advertising and unique trends in the Middle East For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

1. Social and New Media
Middle East
By: Badr Ward

3. Agenda
- Our experience with advertising
- Unique trends in the Middle East
- The Fi-Me story
- From vision to reality (Fi-Me Club)

4. Our experience with advertising…

5. Unique trends

6. The Fi-Me story
• Localized targeting
• User engagement
• Communities

8. Fi-Me installs the service in different gathering areas

9. Different marketing materials are used inside our locations

10. Users receive different free content after accepting Fi-Me Club request

11. Innovation

12. Innovation

13. Innovation

14. Innovation

15. Innovation

16. Interaction

17. Interaction

18. Empowerment

19. Contact details:
• Badr Ward
• Mobile: 00966504256268
• Email: badr.ward@ertiQa.com