1. One
Wallet, or
100?
Martin Bührlen
Director of IP Strategy & Analytics

2. Deployments & Partners
EUROPE
USA
JAPAN
GLOBAL
PARTNERS &
RESELLERS
APAC
INDIA
LATAM

3. Agenda
•
•
•
•
•
•
Where are we?
What are we talking about?
What should we be talking about?
Key factors in mobile payment adoption
Enhancing the value proposition
Who will win?

4. We are in the early days of
mobile wallets
(and we still don’t know what a mobile wallet is)

5. Consider US Initiatives

6. Or UK Initiatives

7. So What is a Wallet?

8. Mobile Wallet
• A container holding sensitive personal data
• Enables sharing of data in a user-controlled manner
• Facilitates transactions
• Use data to personalize & simplify related services
(e.g., offers, loyalty)

9. C-SAM Lifestyle
Container
Leather Metaphor Wallet
Health Care
Providers
Government
Financial
Institutions
Merchants
Service
Providers
Telco
L IFESTYLE C ONTAINER
Seamless integration of technology to provide rich user experience
NFC
QR Codes
Augmented
Reality
Bluetooth
Tags
RFID
Geofencing
Phones
Push
Posters
Tablets
Calendar
Bar Codes
Location
Maps
Kiosks
POS
Camera
Ecosystem
Aggregator

10. The Wallet Wars
or, how do we deliver customer value?

11. Typical questions
Useful
• What factors drive
adoption?
• How do we deliver
value?
More likely
• What technology will
win? NFC?
• Google or Isis?
• Future of NFC secure
element?
• What is the killer app for
wallet?

12. Evolution of payments
Coin
Cash
Check
Credit
?

13. Why evolve?
Convenience
Efficiency
Value
Blocker: trust
Blocker: security

14. Convenience: carry fewer
cards?
• Credit
• Debit
• Loyalty
• Winners:
o Starbucks
o Google Wallet
• Insufficient merchant
acceptance

15. Convenience: transaction
speed?
•
•
•
•
•
Unlock phone
Launch app
Enter PIN
Select coupons
Tap/scan/show
• Winners
o Complex transactions
o Leverage queue time
• Not there yet.

16. We are still supporting
mostly early adopters
Successes are due to the fact that the phone will be carried
with customers regardless

17. Moving towards mass
market
Value for consumers & merchants

18. Fewer cards, redux
• Add in …
o
o
o
o
o
Transit cards
Gym cards
ID
Health records
Building access
cards
• Advantage: Passbook

19. Transaction speed, redux
• Bypass POS
• Advantage: retailers
o Apple store, some
Walmart, Macy’s
• Accelerate app
security
• Advantage: Google
o Face/voice recognition
o Square “open a tab”
• Bypass app launch
o Fingerprint authenticate
at lock screen
• Advantage: Apple

20. Convenience: unification
• One wallet for online &
offline purchases
• Advantage: Google
o Scan web site bar code
to pay
• Advantage: retailers
• Transaction history
• Pay anyone
o Bills
o Friends
• Advantage: financial
institutions

21. Value: enhanced shopping
• Be as known in
physical store as
when visiting
amazon.com
o Personalized
offers/promotions
o Saved order history
o Loyalty balance
• High touch
experience via tech
• Social shopping
o Does this look good on
me?
o Pinterest for purchases
• Gift registries
• Honey-do lists
• Advantage:
retailers

22. We are doomed to 100
wallets
But we can make it better

23. 100 Wallets

24. Wallet-enabled apps
• Centralized wallet services
(Isis, Google, etc.)
o Serve as clearing houses & identification management
o Largely run as they are now
o Separate application
• Enable apps to authenticate to the wallets
o Like Google Wallet or Paypal as payment method online
• Users pick 1-3 general wallets based on trust
• Merchants enable all major wallet providers

25. Thanks!
@c_sam_inc
http://www.c-sam.com