D14 Main Speaker

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The New Digital Business
The Transformation Agenda
Roger De’Ath
Head Search & Apps UK, Google Enterprise
@cptj007

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3. Google confidential | Do not distribute
Companies must succeed in creating transformation
through technology, or they’ll face destruction at the
hands of their competitors that do.
“
”
Source: Capgemini & MIT Sloan Management Review, 2013 Digital Transformation Global Executive Study & Research Project,
http://sloanreview.mit.edu/projects/embracing-digital-technology

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The Digital Advantage
Source: Capgemini & MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every
Industry, 2013
Revenue Profitability Market Valuation
+9%
+26%
+12%
In a 2 year study of 400 large firms - digitally mature
companies outperform their competitors.

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The Digital Advantage
Commences Digital Transformation
with Google
CAC 40
Commences Digital Transformation
with Google
FTSE100
S&P500
Commences Digital Transformation
with Google
Commences Digital Transformation
with Google
FTSE100

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Digital Businesses Are Fundamentally Different
1
2
3
4
5
Engagement at scale by leveraging the web and
technology to build brands and engage customers
The collective intelligence of the entire
organization is available to EVERY employee.
Work and processes are collaborative, mobile
and real time.
Data is the core and is available in formats that
are digital, sharable and structured.
Technology is intuitive people work the way they
live.

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Transform with
Digital Marketplace Digital Workplace
1 Engage at Scale Collective Intelligence2
Collaborative, mobile & real
time
Data is the core
3
4
Digital Core
5 Technology is intuitive

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Corporate transformation,
engagement, virtual
teams
Functional training, change
management, adapt
process
Operational efficiencies,
rapid technology, delivery
and adoption
Deliver transformation at all levels
Culture
Business
Technology
Collaboration,
innovation, engagement,
speed, flexibility, talent
retention
Process agility, productivity
gains, mobility, knowledge
discovery
Lower TCO, lower CapEx,
accelerate technology
refresh, rapid upgrades

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66%
of ‘50 top Start-Ups”
have gone Google
44%
of the FTSE 100
have gone Google
74of the top 100 Universities
have gone Google
* * *
Source: 66% - 2012 WSJ Top 50 Start-ups; 58% - 2012 Fortune 500 Report; 72 - 2013 US News and World Report

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EducationGovernmentManufacturing
TravelRetailMedia
Industries are going Google

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Transformation | The CxO Agenda
Executive leadership must be the stewards of the new digital mindset.
They must recognize that the separation between technology and business has vanished.“
”
Source: The Guardian, ‘Every Business Is A Digital Business’, Nick Millman, Managing Director, Accenture Digital, 2014
Innovation
Workplace Customers
Brands
Talent
Technology
Decision-making

12. The biggest risk
is not taking risks
Google Confidential and Proprietary
10X not 10%

13. Thank You