Slides of the Intuit Partner Platform Overview webinar broadcast December 2008

1. The fastest & easiest way to
build your SaaS business
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2. What We’ll Cover
• What is the Intuit Partner Platform (IPP)?
• Business opportunity: Why SaaS, Why Intuit?
• How Developers make money on IPP
• End-User Pricing
• Support: for Developers and End-Users
• Next Steps
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3. What is the Intuit Partner Platform?
The fastest & easiest way to build and grow your SaaS business:
• The fastest way to build and deploy SaaS
• The easiest way to sell SaaS to millions of customers
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4. What is the Intuit Partner Platform?
• The fastest way to build and deploy SaaS
Marketplace Intuit Mar ketplac + rkPlace
Services Billing + Identity + Permissions
Front end UI
Integrated data
Database as a Service
Hosting Proven and mature infrastructure
Platform-as-a-Service
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5. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Marketplace Intuit Mar ketplac + rkPlace
Services Billing + Identity + Permissions
Front end UI
Integrated data
Database as a Service
Hosting
Platform-as-a-Service
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6. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• marketplace.intuit.com
• catalog of 3rd party
applications that extend
Intuit offerings
• IPP apps will feature
prominently
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7. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
•• workplace.intuit.com
workplace.intuit.com
•• Where customers find,
Where users can
try, buy, use and manage
try, buy, use and manage
IPP applications
IPP apps
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8. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• SSO for all IPP apps
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9. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• A single destination to
use apps
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10. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• A single destination to
use apps
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11. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• A single destination to
manage apps
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12. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• A single destination to
pay for apps
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13. What is the Intuit Partner Platform?
• The easiest way to sell SaaS to millions of customers
Intuit Mar ketplac + rkPlace Billing + Identity + Permissions
• A common permissions
model
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14. The Business Opportunity: Why SaaS?
“Software-as-a-service (SaaS) adoption by small and medium-size
businesses increased by 58% to 15% from 2006 to 2007 as the market’s
early adopters flocked to the SaaS siren song of lower costs, quick
deployment times, and mitigating IT staff constraints.”
– Michael Spayer (Forrester Research, February 2008)
Only 12% of QuickBooks unwilling to use SaaS solutions
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15. The Business Opportunity: Why Intuit?
~4 million Small Business QuickBooks customers
~25 million users within those Small Businesses
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16. The Business Opportunity: Why Intuit?
~4 million Small Business QuickBooks customers
~25 million users within those Small Businesses
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17. The Business Opportunity: Why Intuit?
~4 million Small Business QuickBooks customers
~25 million users within those Small Businesses
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18. The Business Opportunity: Why Intuit?
~4 million Small Business QuickBooks customers
~25 million users within those Small Businesses
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19. How do Developers make money?
• Developers set subscription billing plan for application
• Intuit charges Revenue Share % + Usage Fee
• Intuit retains 20%
• Intuit charges to developers are tiered (more users,
lower charges)
• Revenue Share covers:
• Billing including payment processing fees, billing
infrastructure and the “checkout” experience
• Marketing and support services
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20. How do Developers make money?
• Usage Fee = amount of time (in whole hours) a Licensee
(End-User) spends using a Developer Application
multiplied by the amount of data (in megabytes) the
subscriber stores in the Application
• More about Usage Fee at:
http://ipp.developer.intuit.com/3_FAQ
• Each month, Intuit calculates the following and pays the
developer:
End-user License Fees
- Revenue Share
- Usage Fee
- Taxes
- Transactional Deductions (e.g. refunds)
______________________________________
= Developer Fee
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21. How do Developers make money?
• Revenue Share & Usage Fees based on a tiered schedule
• Each month Intuit calculates the number of Active Users,
excluding all free trial users of your application
Number of Revenue Share Usage Fee
Active Users (based on License Fees) (based on Monthly Usage)
up to 1,000 20% 10¢ per MbHr
1,001 to 10,000 18% 8¢ per MbHr
10,001 to 100,000 16% 6¢ per MbHr
over 100,000 14% 4¢ per MbHr
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22. End-User Pricing
• Developers can establish subscription billing plans for each
application. Today:
• Establish length of free trial period (in days)
• Price subscription rates for discrete # of users
• Intuit automatically charges End-User accounts and collects
subscription fees monthly on the anniversary date of the
application subscription
• No billing event can be below $5
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23. Support: Developers and End-Users
• Developers support End-Users for their own applications
• Intuit supports developers while developing and maintain apps
• Intuit supports End-Users for Workplace, Tax Exemption, Sync
and Billing
Developers Application End Users
• App Development with Flex • Workplace Help
What Intuit • QuickBase Support • Tax Exempt
Supports • Account Maintenance & Billing Certification
• Sync • Sync
• Email-incident-based Support • Online Help &
How Intuit • Forums Resources
Provides Support • Online Knowledgebase &
Technical Resources
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24. How does this all come together?
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25. Building and Deploying on IPP
The fastest & easiest way to build and grow your SaaS business:
• The fastest way to build and deploy SaaS
• The easiest way to sell SaaS to millions of customers
Marketplace Intuit Mar ketplac + rkPlace
Services Billing + Identity + Permissions
Front end UI
Integrated data
Database as a Service
Hosting Proven and mature infrastructure
Platform-as-a-Service
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26. Next Steps
• Resources
• IPP Developer Center: ipp.developer.intuit.com
• Intuit Workplace : workplace.intuit.com
• Intuit Marketplace: marketplace.intuit.com
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27. The fastest & easiest way to
build your SaaS business
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