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Quale video per quale turista? Bergamo-  3 Giugno 2010 Dr. Alessandro Inversini
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
eTourism (Buhalis, 2001)
La Natura dell’eTourism ,[object Object],[object Object]
New Media in Tourism Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eTourism Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Il web e il mercato dei video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Il web e il mercato dei video ,[object Object]
Il web e il mercato dei video ,[object Object],[object Object],[object Object]
Il web e il mercato dei video ,[object Object],[object Object],*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. *Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Il web e il mercato dei video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Stage 1 – i requisiti ,[object Object],[object Object],[object Object]
Stage 2 – la progettazione ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site  and use it The context/world, the relevant market
The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site  and use it The context/world, the relevant market
The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site  and use it The context/world, the relevant market
The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site  and use it The context/world, the relevant market
The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site  and use it The context/world, the relevant market
… e questo?? ,[object Object]
Stage 3 – il settore turistico ,[object Object],[object Object]
Users’ behaviors (Gretzel, Fesenmaier & O’Leary, 2006)
Pre-consumption Online Tourism Domain
Pre-consumption Ricerca con motore di ricerca Prenotazione & Acquisto […]
Consumption Online guidebooks Dispositivi Mobili Carte di Credito […]
Post-consumption ,[object Object],[object Object],[object Object]
Riflessione: il concetto di prossimità ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Web 2.0 ?? ,[object Object],I social media stanno guadagnando popolarità all'interno dei risultati dei motori di ricerca (Gretzel, 2006)
Web 2.0 ?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importanza del web2.0 nel settore turistico  (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RAVENNA (I) ,[object Object],[object Object],[object Object],[object Object],[object Object]
RAVENNA (media analysis)
RAVENNA (topics and feelings analysis)
Confronto di tre casi Europei (I)
Confronto di tre casi Europei (II)
Esempio: LipDub ,[object Object],[object Object],[object Object],[object Object]
Web2.0 Viral Effect ,[object Object],[object Object]
Web2.0 Viral Effect (i) ,[object Object],[object Object]
Web2.0: Viral Effect (ii) ,[object Object],[object Object],[object Object]
Destinazioni ,[object Object],[object Object],[object Object]
Podcast & VideoPodcast http://www.myswitzerland.com/de/multimedia/podcast/cities/feed.xml
Condivisione ,[object Object],[object Object]
Contacts Dr. Alessandro Inversini Webatelier.net Università della Svizzera italiana  [email_address]   http://www.youtube.com/watch?v=fvpcgcXpsOY

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Video&tourism june2010 last

  • 1. Quale video per quale turista? Bergamo- 3 Giugno 2010 Dr. Alessandro Inversini
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market
  • 17. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market
  • 18. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market
  • 19. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market
  • 20. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market
  • 21.
  • 22.
  • 23. Users’ behaviors (Gretzel, Fesenmaier & O’Leary, 2006)
  • 25. Pre-consumption Ricerca con motore di ricerca Prenotazione & Acquisto […]
  • 26. Consumption Online guidebooks Dispositivi Mobili Carte di Credito […]
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36. RAVENNA (topics and feelings analysis)
  • 37. Confronto di tre casi Europei (I)
  • 38. Confronto di tre casi Europei (II)
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Podcast & VideoPodcast http://www.myswitzerland.com/de/multimedia/podcast/cities/feed.xml
  • 45.
  • 46. Contacts Dr. Alessandro Inversini Webatelier.net Università della Svizzera italiana [email_address] http://www.youtube.com/watch?v=fvpcgcXpsOY